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10 Killer Sales Letter Mistakes That Suck Money From Your Business
The letter...Ah, yes. It's a very splendid thing - when done correctly. But when was the last time you read a letter than really 'talked' to you, that pulled you in, that did its job?
Whether used as sales devices in their own right, to entice...
Innovation Management – moving past the wall
One useful tool in the idea generation phase is to simply be prolific. It can be said with great confidence that quality is related to sheer quantity. Some of the most highly recognised creative products came about when the creator was being...
It Starts with the Selection Process: Prevention is the Best Cure
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The Big Lie: What Wall Street Does Not Want You to Know
Learn more at: www.tradetofreedom.com Trouble in Paradise Kenneth Lay, Andrew Fastow, and Jeffrey Skilling of Enron are the preeminent poster boys for corporate greed, but by no means are the trio unique. In the back alley game of “Fleece the...
Tune Up Your Vision to Ignite Your Business
You have permission to publish this article electronically or in print as long as the resource box is included. Please notify me of publication by sending a website link or copy of your publication to claudette@metavoice.org. Word Count: 797 words,...
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Small Business Q & A: If It Was Easy Everybody Would Do It
Q: I started my business about a year ago and everything is
going fine. We're growing and making a profit, but the stress of
running the business is really starting to get to me. I spend more
time worrying than working. Sometimes the pressure is almost more
than I can take. I'm starting to think that I'm not cut out to
run my own business. Do you have any advice that might help me
decide what to do?
-- Steven S.
A: I'm full of advice, Steven, and it's totally free. Just remember,
you get what you pay for and I can't be held legally or morally
responsible if my advice somehow lands you behind the counter at
McDonalds. I'm not Dr. Phil, for petesake. I'm shorter and have
more hair and less money.
Seriously, the first thing you need to do is take a few deep breaths
and take comfort in the fact that you are not the first entrepreneur
to feel the weight of the business world on your shoulders. Every
business person, including yours truly, has felt the way you do at
one time or another. For some, it's a feeling that occurs daily,
especially when things aren't going as well as we'd like them to.
And don't think the stress will magically disappear if your business
takes off. I know people who run multimillion dollar corporations
and they will tell you that the stress level goes up in proportion
to the size of the business. These same people will also tell you
they love what they do and would never consider doing anything else.
The difference between these entrepreneurs and you, Steven, is that
they have been in business longer and have learned to not only handle
stress, but to take stress and transform it into a driving force.
They feed off the stress. It fuels their creativity and innovation.
Stress challenges them, it makes them think, makes them better
entrepreneurs.
I think the real question isn't whether or not you have what it takes
to run a business. The real question is do you have what it takes to
handle the stress of running a business. These are two very different
questions and the answers depend totally on you.
Even on the best of days running a business can be incredibly stressful,
not to mention overwhelming and exhausting. It's only natural that
there will be times when you wonder if it's really worth it. Asking
yourself the "should I just get a real job" question simply means
that your human side is showing. And as a human you have a limited
tolerance for things you can not control. And that's really where the
stress of being an entrepreneur comes from. We worry about things we
can't control. Things like finding new customers, paying the bills,
making payroll, and a thousand other things. Sure, we can put forth
our best efforts to make these things turn out in our favor, but we
really can't control the outcome.
So we worry. And worry breeds stress and stress breeds doubt and
doubt breeds the feeling that an 800 pound gorilla is using your
chest for a lawn chair. It's only natural that you being to wonder,
"Is this what I really want to do? Do I have what it takes to run
my own business?"
I remember once complaining about the stress of running my business
to an elder entrepreneur. He waved at me like he was swatting a fly
and said, "Son, if it was easy, everybody would do it. Now suck it
up and move on."
Suck it up and move on… probably the best business advice I've ever
gotten. No fortune cookie was ever so on the money.
My mentor's eloquent point was this: running a business is never
easy and always stressful, but that's what makes it so dang exciting.
Running a business is like walking a tight rope… backward… with your
eyes shut… and your pants on fire… Man, sure beats
working for a
living, huh.
Steven, it sounds to me like you're having what I call a "garbage
truck moment." That's when the pressure of running your business
starts getting to you and you begin to question whether the
entrepreneurial life is right for you. The debts are mounting, your
staff is shrinking (or growing), you get that nauseous feeling in
the pit of your stomach and you find yourself longing for the apparent
simplicity of driving a garbage truck.
Note to garbage truck drivers: save your hate mail, boys. I know
you work very hard and I respect what you do. Without you the
world would be a very different, very smelly place, indeed.
What's happening to you, Steven, has happened to us all. The stress
is causing you to doubt not only your decision to start your own
business, but your ability to run it, as well. There's no magic
bullet for dealing with stress and you certainly can't eliminate
it totally, so you must learn to handle it.
I believe the key to handling stress is to first identify the source
of the stress, then formulate a plan to deal with it.
Here's what I do. Take a pencil and paper and list all the things
that are causing you stress. For each item listed ask yourself:
Is there anything I can do about this? Is there anything I can do
to change this from being a point of stress to a point of accomplishment?
In other words, is this something I have control over?
Stressing over things you can't control is a total waste of time.
Tell yourself that you're burning brain cells in vain and mark that
item off your list. Some people don't have this ability. Some
people are just natural born worriers who are not happy unless they
have something to worry about. They revel in worry. They work in
worry like a great artist works in paint. Even when things are
going great they worry that the sky is about to fall. If you are a
natural born worrier, Steven, nothing I say will help you handle
stress.
Great, now you have something else to worry about.
Next , determine if each point of stress is something that has happened
in the past, is currently happening, or has not yet - or may never -
happen. If the stress point is the past, there's not much you can
do but attempt to rectify the situation causing the stress. If it's
a current problem, formulate a plan to deal with the problem and
eliminate the stress it's causing. And if you're stressing over
things that may never happen, remember what Mark Twain said: "I am
an old man and have known a great many troubles, but most of them
never happened."
Finally, Steven, it's important to remember that working for someone
else can be just as stressful as working for yourself. Sure, you
don't have the stress (and responsibility) associated with running
a business, but you will have other stresses that can be far worse;
like impossible work deadlines, sales quotas you can't meet, a boss
that learned his management skills on a chain gang, coworkers who
don't pull their own weight, possible layoffs, etc.
Very few things in life are without stress. Just ask any garbage
truck driver.
Here's to your success!
Tim Knox
tim@dropshipwholesale.net
For information on starting your own online or eBay business,
visit http://www.dropshipwholesale.net
About the Author
Tim Knox as the president and CEO of two successful technology
companies: B2Secure Inc., a Web-based hiring management software
company; and Digital Graphiti Inc., a software development company.
Tim is also the founder of dropshipwholesale.net, an ebusiness
dedicated to the success of online entrepreneurs.
http://www.dropshipwholesale.net
http://www.smallbusinessqa.com
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