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5 Lightning Fast Ways To Build Content That Sells…
Copyright 2005 Kurma Group The golden rule of the internet marketer is that “Content is KING.” It always has been and it always will be. Especially if you’re an affiliate, good content is your best friend! But, there’s a huge problem! Do you...
Ethical Link Exchange, You be the judge....
Webmasters understand that quality and relevant inbound links can increase site visibility; your search engine rating; and with any luck increase your traffic and revenue.
While working to locate relevant links for our site, we discovered a...
"How To Effectively Use An Autoresponder"
"How To Effectively Use An Autoresponder" Written By Jeff Schuman © 2004 http://www.Team-Schuman.com First of all let's define what an autoresponder is and what is does. An autoresponder is a feature that allows you to generate automatic...
Public Domain - The Philosophy Of Freedom
The philosophy behind the public domain is simple and very powerful. To elaborate we must first look at the traditional way in which Art and Intellectual property is governed. It is controlled by one thing, and that is money. People believe that...
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools...
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3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business - is that getting new customers (or visitors) is only a small part of the equation for success…
Reason For Failure No. 1 - The 'I am God'-Syndrome
God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company's accounts all in one day? Sure you have. You're trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.
Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember - stick to what you know, leave everything else to the experts. Your job is to run your business - not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.
Reason For Failure No. 2 - 'Build It And They Will Come'
Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.
Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember - there are more web pages in
the world than there are people so if you really think that just building a website is enough it's time for a serious re-think. You've spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations - you have just completed step 1 of 1000,001 in having a site that generates business for you.
You now need to market the site - just as you need to market your business when it first starts - advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don't forget the new statement for the new age of new technology:
Build it and they will say - 'I can't find it!'
Reason For Failure No. 3 - You Choose The Wrong Website Marketing Company
It's difficult isn't it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions;
Do they offer guarantees of any kind on their results?
Do they proudly display testimonials from satisfied customers on their website?
What is their profile on the web like, can you find them easily?
Do they have detailed case studies explaining how they have helped other businesses?
Do they have a long-standing track record in the industry and wide client-base?
There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company.
About the Author
Michael Cheney is a successful entrepreneur and owner of magnet4web.com - one of the UK's leading website marketing companies. You can read more of his articles and download your FREE website marketing guide "How To Turn Your Website Into A Customer Magnet" at www.magnet4web.com
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