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Good Domain Names Make Your Dreams Memorable
"What was the name of that website? It was good. It has something to do with..."
Is your web site like many others?
Domain names always on the tip of a visitor's tongue, but not quite memorable enough?
Your choice of domain name needs to be...
Software Marketing Creativity
Marketing is about creativity. Outside of posting shareware on download sites there are numerous promotional opportunities available to independent software developers. The first thing that I’ll mention is developers need to take full advantage...
Testing The Water
I don't care if you are in an affiliate program, are involved in Network Marketing or just trying to sell your products to a niche market. Just ask yourself this: How many of the "High Fliers" have their own web site, and how many of the "Also Rans"...
The Misspelled Domain Name Experiment
Recently, I bought the domain name: bashfishing.com . Not bassfishing.com , but bashfishing.com . (The difference is an "sh" instead of an "ss" in the word: bass.)
Here's how it happened...
One day I was visiting my chiropractor and picked...
Your Affiliate Web Site Is Built – Now What?
When I first got my web site built, I thought I finally I had a presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name. This, I found, was my moment of utter confusion. And my first thought was...
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8 Key Factors that are essential for a Solid Internet Business
There are a number of ingredients that go into making and growing a successful internet business, but the most important is action. As an entrepreneur you will understand that time is against you and that with each passing day your competitors are taking your potential customers and profits.
However, to make money on the internet you need to know the fundamental requirements to establish a solid online presence from which you can grow a profit pulling business…
1. A Strategy
Without establishing a strategy and business plan your business will wander around aimlessly without achieving mush at all.
It is vital that your plan is reduced to writing to ensure that it is structured and well thought out.
2. Funding
Whilst the beauty about starting an internet business is that the start up capital requirement is significantly less than other businesses, it is still wise to ensure that you have the funding to keep the business afloat for at least 6 months.
This would mean having the cash flow to provide for the following expenditure;
a. Web hosting
b. Web design
c. Software
d. Hardware
e. Office Rental, lights & water
f. Telephone
g. Accounting fees
h. Advertising
i. Manufacturing of product (if required)
j. Training courses
3. Domain Name
For your internet business you must register at least one memorable domain name, i.e. not a freebie which will hurt your search engine rankings and your credibility.
It is important spending some time researching keyword relevancy when choosing your domain name as this can have a beneficial effect as to how well your site ranks on some search engines.
4. Web Hosting
Ensure that your web host supplies you with the appropriate amount of disk space for your site and bandwidth allowance for your traffic.
For cost effectiveness you can start off with a small shared plan and upgrade as required.
Eventually you may require a dedicated server to cater for your internet traffic load.
5. Products and/or Services
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If you can, choose products and services that you already have an interest in and you are knowledgeable about.
This will encourage you to remain focused, driven and motivated in promoting your business as well as being an authority in your chosen field.
6. Website Design
The perception a site visitor has of your business will be determined by the design of your site.
This means that regardless of how great your services and products are, the site visitor will not get to find out, let alone buy anything, if your site is shabbily designed and portrays a poor image.
A good idea would be to ensure that the purchasing, sign-up and newsletter processes are all automated.
7. Website Traffic
A great business concept and website will not do much for your bottom line unless you have visitors flocking to your site.
Traffic is essential and traffic generation is a huge topic on its own although you need to pay special attention to…
a. Optimizing your website in the design phase
b. Ongoing website optimization
c. Link building – getting inbound links
d. Submit your site to the major search engines
e. Submit your site to relevant directories
f. Advertising
g. Newsletters
h. Distributing free content
8. Motivation
Your high tech site is up but nothing is happening!
This is the time when your drive and motivation is seriously put to the test.
It is even more difficult when you are working on your own with nobody to commiserate and strategize with.
However, if your business plan was detailed and thorough, keep on referring to it and it will guide you through the hard times.
Finally, always remember what motivated and drove you in the beginning and rekindle that inspiration.
The author, Mark Bellinger is a successful businessman and creator of the following websites:
www.income.za.net
www.internetbusiness.co.za
www.onlinesynergy.za.net
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