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Building Internal Support
So, the boss has been reading all of the great things about affiliate marketing, and the next thing you know, you've been anointed as the affiliate manager. You pick a solution provider and things are ready to roll, right? Not exactly. If you are...
Domain Name Registration - Key Tips
Copyright 2005 Keith Thompson Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. A well-chosen domain name registration can set you up for...
Earn Money With Parked Domain Names
Do you have domain names that you aren't using? Did you know that these domains can actually be a source of revenue for your online business?
There are several companies on the internet that will pay you to redirect your domain to a landing...
LookSmart Answer Their Critics
If you've read my article "LOOKs Can Be Deceiving" (http://www.high-search-engine-ranking.com/LOOKs_Can_Be_Deceiving.htm), you'll already know how I feel about LookSmart's recent decision to change their US-based directory model at www.looksmart.com...
What YOU should know before starting a web site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven’t already, I’ll bet you have thought about it and wondered how much more business you could be doing if you just went on line…and...
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Content is King
Copyright 2005 Cherry Communications/Be Heard Solutions
You had listened to all of the experts who told you that you needed your domain name to be as easy to remember as possible. You had also set the pages up so that your site is easy to navigate, and you had it professionally designed so that it is attractive – so why isn't your site producing sales?
As much as your website's domain name, logistics, and design are important there is one other factor that you have neglected – your site's content.
Here are the top 5 most common mistakes in web content:
1) Not addressing your target market's wants and needs.
If your customers were visiting your store to hire your services or purchase your products what is it that they would most often ask for? What needs do they have that they require filling? Your website copy needs to address these issues.
2) Not talking to your target market in terms they understand.
Put yourself into your customers' shoes and tell them what they need to know in a language they understand. Skip the jargon, and use terms and ideas anyone can understand.
3) Not supporting your statements.
Today's consumer needs proof that you are who you say you are, especially when dealing with a company on-line. There is no better way to do that then through the voices of people who have already used your services or products. Include as many
testimonials throughout your site as you can.
4) Not offering anything that makes you stand out from your competition.
Everyone's looking for a deal and what better way to start that business relationship with a new client than to offer them something that they just can't resist. It could be a free newsletter or an ebook to prove your expertise, or a free product or a slot of time to persuade your visitor to just give your company a chance.
5) You don't ask for the sale.
Once you've convinced your prospects that you are the best in the business, you need to ask them to buy. If they came into your store and showed an intense interest in using your service or buying your products would you let them leave without asking them how they wanted to pay you? You need to present your site's visitors with an obvious means to pay for the merchandise that you've worked so hard to convince them to buy.
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm
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