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4 ROCK SOLID REASONS FOR BUILDING YOUR OWN WEBSITE
Copyright 2005 Robert Evans What is the point of having a website, you may ask, when the affiliate programme you have joined has provided you with your own web page to promote? This is a fair question. The answer has to be that with your own site...
Are Doubler The Next Million Dollar Program?
Doubler Mania! Is it the Real Deal? Once again we find ourself in the mix of a new era, Doubler programs are launching everywhere and people are flocking to them to get the chance to get the glory that they have been looking for in the chase to...
Free Online SEO Tools
For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. Most of them provide some pretty impressive statistics and information to help you optimise your...
How to Make Your Own Tracking Links
Are you tired of promoting your site and your affiliate programs and not knowing what's working and what's not? If your web host offers stats that at least let you know what page's people are going to. This will work for you. Below you will find...
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE!
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE! (Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases) Generating high traffic to your web site can be costly, or not, depending on time and effort you...
 
Content is King

Copyright 2005 Cherry Communications/Be Heard Solutions

You had listened to all of the experts who told you that you needed your domain name to be as easy to remember as possible. You had also set the pages up so that your site is easy to navigate, and you had it professionally designed so that it is attractive – so why isn't your site producing sales?

As much as your website's domain name, logistics, and design are important there is one other factor that you have neglected – your site's content.

Here are the top 5 most common mistakes in web content:

1) Not addressing your target market's wants and needs.
If your customers were visiting your store to hire your services or purchase your products what is it that they would most often ask for? What needs do they have that they require filling? Your website copy needs to address these issues.

2) Not talking to your target market in terms they understand.
Put yourself into your customers' shoes and tell them what they need to know in a language they understand. Skip the jargon, and use terms and ideas anyone can understand.

3) Not supporting your statements.
Today's consumer needs proof that you are who you say you are, especially when dealing with a company on-line. There is no better way to do that then through the voices of people who have already used your services or products. Include as many


testimonials throughout your site as you can.

4) Not offering anything that makes you stand out from your competition.
Everyone's looking for a deal and what better way to start that business relationship with a new client than to offer them something that they just can't resist. It could be a free newsletter or an ebook to prove your expertise, or a free product or a slot of time to persuade your visitor to just give your company a chance.

5) You don't ask for the sale.
Once you've convinced your prospects that you are the best in the business, you need to ask them to buy. If they came into your store and showed an intense interest in using your service or buying your products would you let them leave without asking them how they wanted to pay you? You need to present your site's visitors with an obvious means to pay for the merchandise that you've worked so hard to convince them to buy.
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm

 

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