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8 Key Factors that are essential for a Solid Internet Business
There are a number of ingredients that go into making and growing a successful internet business, but the most important is action. As an entrepreneur you will understand that time is against you and that with each passing day your competitors are...
Affiliates, 3 Things You should Own though You don't Own a Product.
Affiliates, 3 Things You should Own though You don't Own a Product. Radhika Venkata (c). 1. Your Own web site: ============================= Most affiliates put a redirect link directly to their affiliate product. It is not such a good practice....
Disaster Proof Your Business
Copyright 2005 SharewarePromotions Ltd Who cares about which side of the toast hits the floor first? If it's your toast, and your floor, then the answer is probably you. But fate may have a lot more than a dirty breakfast in store for you,...
The Importance of Having Your Domain Name
Copyright 2005 Sumantra Roy
A question that I frequently hear is "Do I really need to have
my own domain name?" The one word answer is "YES.". If you put
up your site with some of the free web hosting services, the
only company who benefits...
Weaving Culture Into e-Commerce
Weaving Culture Into e-Commerce Copyright © 2003. All rights reserved You probably already know that the non-English speaking Internet audience transacts 63% of the global e-Commerce transactions. If you know that then you’re definitely aware...
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Content is King
Copyright 2005 Cherry Communications/Be Heard Solutions
You had listened to all of the experts who told you that you needed your domain name to be as easy to remember as possible. You had also set the pages up so that your site is easy to navigate, and you had it professionally designed so that it is attractive – so why isn't your site producing sales?
As much as your website's domain name, logistics, and design are important there is one other factor that you have neglected – your site's content.
Here are the top 5 most common mistakes in web content:
1) Not addressing your target market's wants and needs.
If your customers were visiting your store to hire your services or purchase your products what is it that they would most often ask for? What needs do they have that they require filling? Your website copy needs to address these issues.
2) Not talking to your target market in terms they understand.
Put yourself into your customers' shoes and tell them what they need to know in a language they understand. Skip the jargon, and use terms and ideas anyone can understand.
3) Not supporting your statements.
Today's consumer needs proof that you are who you say you are, especially when dealing with a company on-line. There is no better way to do that then through the voices of people who have already used your services or products. Include as many
testimonials throughout your site as you can.
4) Not offering anything that makes you stand out from your competition.
Everyone's looking for a deal and what better way to start that business relationship with a new client than to offer them something that they just can't resist. It could be a free newsletter or an ebook to prove your expertise, or a free product or a slot of time to persuade your visitor to just give your company a chance.
5) You don't ask for the sale.
Once you've convinced your prospects that you are the best in the business, you need to ask them to buy. If they came into your store and showed an intense interest in using your service or buying your products would you let them leave without asking them how they wanted to pay you? You need to present your site's visitors with an obvious means to pay for the merchandise that you've worked so hard to convince them to buy.
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm
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