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A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...
Customer Service - The Key to Increased Customer Lifetime Value
Last month we discussed building credibility and trust at your website, so that visitors feel comfortable buying from you. That is half of the battle. The more important part is increasing the lifetime value of each customer, that is, getting your...
Domain Name Registration - Key Tips
Copyright 2005 Keith Thompson Domain name registration is a necessary, easy, and strategically important first step in establishing an online presence, whether for business or otherwise. A well-chosen domain name registration can set you up for...
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like: ==>Domain registration ==>Website designing and installing your inventory and order links ==>Advertising about your products or service Regarding...
How You Can Use Free Public Domain Content to Drive Hoards of Targeted Traffic to Your Websites
There is an interesting phenomenon on the Internet and that is free public domain content. This is content whose copyrights have long since run out, or other information like dates, figures, government forms, and tons of other information. The...
 
Expose Yourself!

That's what you need to do, if you want to maximize the traffic
to your website. You need to expose yourself to as many pairs of
eyes as you possibly can.

Paying for advertising is one way to accomplish that, but there
are many other much more subtle ways to expose yourself, that can
often generate much more targeted traffic.

Probably the best way to expose yourself is by writing articles
and submitting them to ezines related to the topic. Oh, "I'm not
a writer you say." Well, that really doesn't matter. I'm not a
writer either, and here I am.

The only thing you need to expose yourself with this method is
knowledge in a specific area. It really matters little whether
that area is rocket science, or de-clawing a cat.

Start by writing a few paragraphs related to your area of
expertise. Assume your potential reader has limited knowledge in
that area.

Then, develop those paragraphs to convey your knowledge to your
reader.

As I said, the topic is really irrelevant. If you can convey
something to the reader that expands their knowledge by reading
your article, you gain worthwhile exposure

Now comes the hard part: deciding on an eye-catching title for
your article. And, I do mean the hard part. I can spend 30
minutes writing an article and another 6 hours coming up with
just the right title.

A few things to remember: You really need to keep it short.
That's a big part of what makes this process so hard. It also
needs to convey a quick and easy to understand message to grab
your reader's attention.

For example, the title of this article must have grabbed your



attention. You probably wondered, what could "Expose Yourself" be
about?

Now, assume you have your article written along with an eye-
catching title. Where do you go from there? Well, the whole idea
is to expose yourself. So, the next step is a dynamite "sig"
file. That's Internet speak for an expanded signature. One that
contains not only your name, but additional data about your
background and the enterprise you wrote the article to promote.

Keep your "sig" file short and sweet, not more than 6 to 8 lines
formatted the same as your article.

You now have an article with a great title, along with your "sig
file. It's time to promote it. Have a look at these quick tips
http://www.opportunityupdate.com ips.html for getting your
article noticed by a publisher.

Here are a few of the excellent sources for promoting your
article:

http://www.opportunityupdate.com/doorwaytosubmit.html
http://www.goarticles.com/
http://www.dime-co.com/articlesub.htm
http://www.ezinearticles.com/
http://www.ideamarketers.com/
http://www.mailbiz.com/mailbiz/magcat/
http://www.marketing-seek.com/articles/submit.shtml
http://www.netterweb.com/articles/
http://www.powerhomebiz.com ermsofuse/articlesubmission.htm
Now, go out there and expose yourself!

About the Author

[ jim Peters is Manager of http://NetServeInt.com
NSI "SOLUTIONS". NSI specializes in custom website design,promotion, maintenance, http://registeryourdomainforless.com domain registration, http://hostnsi.com site hosting, site and graphic design, as well as e-commerce packages for small to medium sized companies. In other words "SOLUTIONS". ]

 

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