|
|
|
Get More Links With a Viral Marketing Campaign
So you want to setup a viral marketing campaign, but where do you start? A viral marketing campaign is simply a strategy that you can use to get people who like your website and web materials to consciously or unconsciously promote your site while...
How To Create A Profitable Affiliate Program In 72 Hours--OR LESS
Associate Program (APs--also called Affiliate Programs and Reseller Programs) are among the hottest moneymaking opportunities available on the Internet today. Easy to join, you can be up and running within an hour. Success in the AP marketplace is...
How To Properly Submit Your Website To Directories
How To Properly Submit Your Website To Directories © 2004 Jeff D. Schuman http://www.team-schuman.com Having a top placement on a search engine and enjoying the traffic that comes with a top ranking is dependent on many things. Certainly at the...
Internet Nostalgia - Remember "This Dumb Little Ad?"
Internet Nostalgia - Remember "This Dumb Little Ad?" by Cathy Bryant Copyright 2003 http://www.homebizjunction.com Watch out - if you do, you're showing your "Internet Age!" I am, of course, referring to the now infamous "Cookie Cutter" marketing...
Why do I need a Domain Name?
Why do I need a Domain Name? by Glen Hopkins Over the years a common question that I am repeatedly asked by new internet marketers is, Why do I need a domain name? It is an important question that we have all asked before. If you are...
|
|
| |
|
|
|
|
|
|
Improving Your Conversion Reduces the Need to Constantly Promote Your Sites
Copyright 2005 Jack Humphrey
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.
We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."
A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.
Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.
Then they start building another site. And another. And another.
This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers.
The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now.
They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste.
One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!"
But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again!
Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time?
I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future!
If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into
clicking on an advertisement just to get to a QUALITY site) then you have a real business.
You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one!
The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action.
Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit.
The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site.
The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in.
Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up.
That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice.
I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group!
And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action.
It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning!
But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less!
Jack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.com To learn more about the profitable niche publishing industry, check out http://contentdesk.com/mardigras
|
|
|
|
|
| Yahoo! Domains: Secure Domain Name Registration |
| This is a useful feature if you own multiple domain names. Complete Domain (DNS) Control. Advanced users: You can easily edit your name servers and MX, A, ... |
| smallbusiness.yahoo.com |
|
| Register domain names, domain name registration and domain name ... |
| Trust Register.com for domain names, domain name registration, domain name transfers, web hosting, easy-to-build Web sites, personalized email, reliable web ... |
| www.register.com |
|
| Web Hosting, web site design and domains from Network Solutions |
| Web Hosting, web site design, domain names and SSL certificates from Network ... Domain Names | Web Hosting | Web Design | SSL Certificates | Sell Online ... |
| www.networksolutions.com |
|
| WHOIS Search provides domain registration information from Network ... |
| Network Solutions WHOIS searches across multiple registrar databases to give you registration information on millions of domain names with many different ... |
| www.networksolutions.com |
|
| 123 Domain Names UK. Expert UK Domain Name Registration |
| Search and register UK domain names securely online. Low prices on all UK domain names with free support and advice. |
| www.123domainnames.co.uk |
|
| Domain name - Wikipedia, the free encyclopedia |
| Letters are ASCII A–Z and a–z; domain names are compared case-insensitively. ... Fully qualified domain names (FQDNs) are sometimes written with a final dot ... |
| en.wikipedia.org |
|
| Internet Domain Name Registration, Domain Transfers. Your domain ... |
| GoDaddy.com: Pay less for domain names. Register your .com, .net and .org domains. Bulk pricing and private domain name registration options. |
| www.godaddy.com |
|
| Search, reserve, register domain names from checkdomain.com |
| Search, look up, check, reserve, purchase, register, back-order domain names, internet / Web addresses, URLs for any country in the world from ... |
| www.checkdomain.com |
|
| Nominet UK |
| Official registry for .uk domain names. |
| www.nominet.org.uk |
|
| Domain Names, Web Hosting, Web Design, Search Engine Optimisation ... |
| Melbourne IT is a world leader for domain name registration, offering search engine optimisation, web hosting, email plans, and website design. |
| www.melbourneit.com.au |
|
| Australia Domain Name Registration Services | .com.au Domains |
| Australian Domain Names | Aust Domains, Domain Name Registration and Website Hosting Australia. Aust Domains is an Australian favorite domain name registrar ... |
| www.austdomains.com.au |
|
| Buy Domain Names UK Web Hosting Dedicated Servers Broadband |
| UK based specialists in domain name registration, web hosting, dedicated servers and web design. All domain names come with free web and email forwarding. |
| www.lowcostnames.co.uk |
|
| Domain Name Registration || NetRegistry || .com.au $44.95 ... |
| Great value domain names with domain certificate, 24/7 domain name and service management through Control Panel, plus $1000s savings on leading Australian ... |
| www.domain.netregistry.com.au |
|
| Easily.co.uk - Search domain names, domain name registration ... |
| All US and UK domain names registered. Realtime name checker with full WHOIS. |
| easily.co.uk |
|
| Trademark Registration of Internet Domain Names |
| Home · Index · Search · System Alerts · Business Center · News and Notices · Contact Us. Trademark Registration of Internet Domain Names ... |
| www.uspto.gov |
|
| Netfirms - Web Hosting, Domain Names and E-commerce for Small Business |
| Netfirms provides free Web hosting, domain names, web page design tools and email for small business. |
| www.netfirms.com |
|
| Domain name registration from 123-reg |
| Register family, company & project domain names now, before someone else does! ... 123-reg dedicated servers, high performance hosting for your domain names ... |
| www.123-reg.co.uk |
|
| InterNIC | FAQs on the Domain Names, Registrars, and Registration |
| Information about who is responsible for domain names is publicly available to ... The rules and policies for registering domain names in the ccTLDs vary ... |
| www.internic.net |
|
| What is domain name? - A Word Definition From the Webopedia ... |
| Home page for Network Solutions, currently acting as the exclusive registrar of Internet domain names within the .com, .net, .edu and .org top-level domains ... |
| www.webopedia.com |
|
| Domain Name Registration, Domain Names, Web Hosting from Aplus.Net |
| domain name registration, domain names, domain register, register domain name, web site design, email services, domain name transfer, domains, email address ... |
| domains.aplus.net |
|
|