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3 Instant Traffic Techniques for Mini-Sites
Copyright 2005 Kurma Group When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell. Given...
Great Response by Auto Responder
1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder. 2. Publish a price list of all the products and services that you offer. You could also...
SEO EXPERIMENT - The coolest guy on the planet, Mike Filsaime ?
Copyright 2005 MikeFilsaime.com, Inc. Dear SEO Enthusiast, There is a reason why this article is called - SEO EXPERIMENT - The coolest guy on the planet, Mike Filsaime ? It is a reality show live internet marketing experimnet and you can...
Setting your Online Business Up for Success!
"Six Essentials you MUST have in place for your online business" There is a common misconception that an "online business" requires no investment...that you can make money online without spending any. When we hear this from people who are...
What is Domain Name Backordering? Watch Out For This One!
What is Domain Name Backordering? Watch Out For This One! By: Martin Lemieux Domain names are the hottest net-real-estate on the internet. It's no wonder services like: "Domain Name Backordering" is available to the public. Can someone...
 
Internet Nostalgia - Remember "This Dumb Little Ad?"

Internet Nostalgia - Remember "This Dumb Little Ad?"
by Cathy Bryant
Copyright 2003
http://www.homebizjunction.com

Watch out - if you do, you're showing your "Internet Age!"

I am, of course, referring to the now infamous "Cookie Cutter"
marketing program which was all over the internet when I first
began exploring the online business world (circa mid-1999).

If you have no idea what I'm referring to, then you can
consider yourself a relative newbie to the internet. I bring
up Cookie Cutter as an example of how things can change so
dramatically online in such a relatively short period of time.

No kidding - if you were at all involved in the business
opportunity area of the internet at that time, you will
definitely remember those "cc-pages" - they were EVERYWHERE!

What I remember most vividly about Cookie Cutter was the
ubiquitous ad headline that invariably heralded an
invitation to investigate this program.

"THIS DUMB LITTLE AD Can Put $200 in cash in your mailbox...
EVERYDAY!"

It was followed by an ad that almost always read exactly the
same way -

==========

This little cookie cutter spits out $20 checks...

It's a 3-part automated system, consisting of a KILLER
classified ad, a powerful one page sales letter delivered
by autoresponder, and a QUALITY product, delivered to
your customer by the company.

You can set up today...and actually be getting checks
mailed to you tomorrow.

For complete details, send a blank email to:
mailto: xxx@someautoresponder.com or visit my web site:
http://www.cc-pages/vips/MembersName/index.htm

==========

The sales copy was misleading in the sense that what
you learned only AFTER you sent in your $20 was that in
order to implement the


system you needed to purchase
additional items.

Those who were fortunate enough to get in early no doubt
made some money with the program - but no one made MORE
money than its originator, Gary White.

When I decided to write this article, I did some research
on Cookie Cutter, and what I discovered was intriguing.

For example, I did a Google search on the term "Cookie
Cutter" and I had to go to Page 4 before I found any
reference to it whatsoever. It was actually a link to
a disclaimer put on the "Beginner's Central" website that
was used in Cookie Cutter's Bootcamp product.

http://www.northernwebs.com/bc/

Another search on "Gary White" found nothing to reference
the once-famous originator of the Cookie Cutter program
in the first ten pages. I chose not to go any further.

But then I did a search on "This Dumb Little Ad" -
THAT got some results. Never underestimate the power of
a unique headline.

Naturally that led me to many pages which were no longer
active. This prompted me to do a WHOIS search on the
domain name of the duplicated pages that were used in
the program.

Many of you will be interested in learning that the domain
name cc-pages.com expired on March 5 of this year. Looks
like Gary White is out of business. I do recall that he
tried to parlay his success with Cookie Cutter into a
similar program, but apparently he was unsuccessful.

By that time, most everyone had caught on.

About the Author

Cathy Bryant has been marketing online since the last century,
so she knows what works and what doesn't. Right now she's
offering a terrific 5-part mini-course titled, "Promoting Your
Business Without Busting Your Budget!" You may access a copy
by sending a blank email to: mailto:promoting@hbj.par32.com

 

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