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A1 Technology Launches its independent SEO division A-1 Internetdesign
A-1 Technology Inc., a US based Offshore outsourcing firm launched its SEO division as a separate company, A-1 Internetdesign Inc. Having established itself in the field of software and website development, the company expanded to provide vertical...
Credit Cards And Doorway Page
Visa and MasterCard are both trying to improve their credit card verification system to cut down on fraud. Visa said, "...while just 6 cents of every $100 spent with Visa cards as a whole is fraudulent, that number jumps to 24 cents for Web...
Five Ways To Profit From Public Domain Information
Ever wondered why Walt Disney never got sued for intellectual property theft? C’mon, the guy ripped off so many Hans Christian Anderson and Grimm Brothers’ fairy tales! And he never paid the said authors any royalty fees! Granted that...
Internet Freebies and Cheapies to Help You Grow Your Business
Do you dream of running your own business? Well, get ready to make that dream reality. The internet has leveled the playing field so that just about anyone can bring in big bucks doing what they love. Welcome to the global marketplace! Thanks to the...
When to say "When" to an affiliate program
How long should you promote an affiliate program before you make the decision that it just isn't going to work for you? Let's face it, no matter how well a particular product may do on other websites, it just might not be right for yours. ...
 
Making e-Business Your Business

If you don't use the Internet in your business today, even the word "e-business" may be a little intimidating. But it doesn't have to be if you take it one step at a time. Here are a few tips that can help in building and promoting your e-business.

·There are many ways to leverage the Internet in business, so start with what you do best. For example, if you are known for putting out an excellent newsletter in print, make your first e-business application an online newsletter. Surprisingly enough, in many cases this will also help to increase your overall circulation.

·Building traffic is much easier when you carefully select your target audience. While there are some exceptions to this rule, a focused approach to promotion usually wins the traffic war. For example, let's say you run a small hardware store and you want to conduct business over the web. If you focus on luring the masses to your site using search words such as "hardware" or "do-it-yourself", you will find that you compete with many hardware stores. However, if you focus on providing a specific product line, such as paintbrushes to a very focused target market, your odds of succeeding skyrocket. My Yahoo search on hardware stores turned up 146 hits; wholesale paint suppliers 41 hits; and wholesale paintbrush suppliers just 1 hit. So, you have to ask yourself, do I want to fight for


traffic with 146, 41 or 0 other sites?

·Design with promotion in mind. If you design your site without taking promotion into consideration you may inadvertently derail your promotion efforts before they begin. One example of this can be seen when you redirect traffic based upon the site visitor. Incorporating a URL redirect to personalize the site visitor's experience can help you earn kudos with your visitors. This could also cause great site promotion problems because some search engines reject sites that immediately redirect visitors. You can compensate for this, but it's much easier to do so during the design phase.

Be the master of your domain. Build your site and promote your site using a domain name that you own. At some point you may have to part ways with your hosting service provider, which means, if you don't own your domain name, you may also have to say goodbye to your traffic. If you do own your domain name, the ability to relocate the traffic you worked hard to build is not left in the hands of your hosting service provider.

About the Author

Greg McNeil is the founder, CEO and president of e-Business Express, Inc; an Internet start-up specializing in providing businesses with the building blocks of e-business; e-business planning, site development, industry leading hosted applications, and e-business promotional services.

 

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