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Affiliate Program Intro
What is an affiliate program? Everyone who surfs the web has come across affiliate programs. You may have seen a banner on a website that says, “click here”, and once you do, you get access to whatever’s being promoted. Or you could click on a link...
Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to...
It is TRULY IMPOSSIBLE not to EARN
Professional Web Hosting Make Money University VenBot AutoResponder Compensation Plan If you had a dollar for every 'Big Promise' on the Internet, you might really be a MILLIONAIRE now! Sick of hearing others telling you how much they make...
This IS Scary: Is your domain safe from predatory lawsuits?
You have big hopes of being an online superstar and bigger
dreams of making your fortune doing what you love and helping
people.
You buy your $5.99 domain and devote several weeks to crafting
your marketing message and putting all the pieces...
Why are so many, making so little?
Wherever you look on-line, you'll find thousands promoting online businesses, but ask them,and if their honest enough to tell the truth, you will find that more than 99% of them have yet to make a penny! I would like to take some of your valuable...
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Quick Introduction to Link Popularity
If you are new to Web site promotion, you might not have heard of link popularity before, but in some respects, it's the single most important factor for good ranking in search engines. Before covering link popularity, a brief overview of how search engines operate is in order.
Because of the vast number of files and documents on the Web, there is an inherent need for some method of indexing and searching for documents. Search engines and directories fill this need to varying degrees of success. Pure search engines differ from directories in that they do not use human editors to add to their directories; they use software to "crawl" through links in documents to find other documents to add to their indexes. Historically, these engines based the ranking of individual documents on factors such as keyword placement (where a keyword appears on a page), keyword density (how many times a keyword appears on a page), and the use of special HTML tags known as META tags. Because these factors were easily manipulated by Webmasters, a high ranking could often be achieved for pages of little or no value. New methods of ranking pages were needed to
achieve better results.
Then along came click tracking and link popularity. Click tracking is another topic in its own right, so that won't be covered right now, but the basis of link popularity can be explained in one sentence: The more sites that provide quality links to yours, the better. It's not really that simple, because there are different kinds of links and linking methods that affect ranking, but for an introductory article, it'll do just fine.
Basically, the algorithms, or rules, that the search engines use favor those sites that have a large number of quality links pointing toward them. You can think of it as a popularity contest. Page A has more links pointing toward it, so therefore it must be a more useful page than page B, which has no links pointing toward it. Because of this, building links with other sites is simply one of the most effective forms of promotion for your site.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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