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10 Proven Tips to Increase your Affiliate Income As Revealed by The World's Top Affiliate Marketers
10 Proven Tips to Increase your Affiliate Income As Revealed by The World's Top Affiliate Marketers © Copyright By T.H. Quah It is often published on the web that 95% of all affiliate marketers do not make any money. Why? The answer is simple....
Affiliate Programs Worthless for 80% of Affiliate Marketers
No doubt you’ve heard of the 80/20 rule – which states that 20 percent of affiliates generate 80% of affiliate income, and conversely, remaining 80 percent of affiliates generate only 20 percent of all income for most affiliate programs. There are...
Power Packed Linking Strategies - Part One
This is the first in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
If you’ve been sitting and wondering why the traffic to your website is trickling in to your...
Public Domain - The Philosophy Of Freedom
The philosophy behind the public domain is simple and very powerful. To elaborate we must first look at the traditional way in which Art and Intellectual property is governed. It is controlled by one thing, and that is money. People believe that...
Why Search Engine Traffic Should be Your Top Priority
Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools...
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Quick Introduction to Link Popularity
If you are new to Web site promotion, you might not have heard of link popularity before, but in some respects, it's the single most important factor for good ranking in search engines. Before covering link popularity, a brief overview of how search engines operate is in order.
Because of the vast number of files and documents on the Web, there is an inherent need for some method of indexing and searching for documents. Search engines and directories fill this need to varying degrees of success. Pure search engines differ from directories in that they do not use human editors to add to their directories; they use software to "crawl" through links in documents to find other documents to add to their indexes. Historically, these engines based the ranking of individual documents on factors such as keyword placement (where a keyword appears on a page), keyword density (how many times a keyword appears on a page), and the use of special HTML tags known as META tags. Because these factors were easily manipulated by Webmasters, a high ranking could often be achieved for pages of little or no value. New methods of ranking pages were needed to
achieve better results.
Then along came click tracking and link popularity. Click tracking is another topic in its own right, so that won't be covered right now, but the basis of link popularity can be explained in one sentence: The more sites that provide quality links to yours, the better. It's not really that simple, because there are different kinds of links and linking methods that affect ranking, but for an introductory article, it'll do just fine.
Basically, the algorithms, or rules, that the search engines use favor those sites that have a large number of quality links pointing toward them. You can think of it as a popularity contest. Page A has more links pointing toward it, so therefore it must be a more useful page than page B, which has no links pointing toward it. Because of this, building links with other sites is simply one of the most effective forms of promotion for your site.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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