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Creating Webmasters
Most webmasters know that to get paid by the sites you advertise, you need to find a way to get traffic to your site. This is because a small percentage of people that visit your site will look at your ads, and an even smaller percentage will...
Google and Your Domain Name
Most everyone agrees that with Google content is king and
natural anchor text links is second to the throne followed by the Meta
Description Tag along with several other factors. But most everyone often
overlooks one of those several other...
Most Commonly Asked Questions About Ezine Publishing
Most Commonly Asked Questions About Ezine Publishing © Terri Seymour Getting so many emails as I do about ezine publishing, I thought maybe an article covering the most asked questions would be useful to some of you who are thinking about or...
SO I'VE GOT A WEB SITE - NOW WHAT?
SO I'VE GOT A WEB SITE - NOW WHAT? by P J Chandler Yesterday I was talking to the owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pull the plug, she told me that advertising revenue had fallen...
Sub Domains vs. Root Domains
[ Question ] My site is currently structured as such:
city.example.com/
To improve my Google rankings, should I restructure it as
such:
www.example.com/city/
It believe it will eventually help for BL's...but are there...
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Quick Introduction to Link Popularity
If you are new to Web site promotion, you might not have heard of link popularity before, but in some respects, it's the single most important factor for good ranking in search engines. Before covering link popularity, a brief overview of how search engines operate is in order.
Because of the vast number of files and documents on the Web, there is an inherent need for some method of indexing and searching for documents. Search engines and directories fill this need to varying degrees of success. Pure search engines differ from directories in that they do not use human editors to add to their directories; they use software to "crawl" through links in documents to find other documents to add to their indexes. Historically, these engines based the ranking of individual documents on factors such as keyword placement (where a keyword appears on a page), keyword density (how many times a keyword appears on a page), and the use of special HTML tags known as META tags. Because these factors were easily manipulated by Webmasters, a high ranking could often be achieved for pages of little or no value. New methods of ranking pages were needed to
achieve better results.
Then along came click tracking and link popularity. Click tracking is another topic in its own right, so that won't be covered right now, but the basis of link popularity can be explained in one sentence: The more sites that provide quality links to yours, the better. It's not really that simple, because there are different kinds of links and linking methods that affect ranking, but for an introductory article, it'll do just fine.
Basically, the algorithms, or rules, that the search engines use favor those sites that have a large number of quality links pointing toward them. You can think of it as a popularity contest. Page A has more links pointing toward it, so therefore it must be a more useful page than page B, which has no links pointing toward it. Because of this, building links with other sites is simply one of the most effective forms of promotion for your site.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.
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