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A Great Way to Start An Online Business
You want to start an online business,but you realize that you don't have a product,a web site, or prior experience. You now ask yourself, where do I start? Start with affiliate programs. What is an affiliate program? An affiliate program is a...
Five Ways To Profit From Public Domain Information
Ever wondered why Walt Disney never got sued for intellectual property theft? C’mon, the guy ripped off so many Hans Christian Anderson and Grimm Brothers’ fairy tales! And he never paid the said authors any royalty fees! Granted that...
How To Earn Residual Income The Lazy Way
How To Earn Residual Income The Lazy Way ------------------------------------------ (c) 2004 Charles Kangethe ------------------------- I've got a confession to make... what I am about to reveal is the way I started out my Internet Marketing...
Selecting a Quality Domain Name
Copyright 2005 Shelley Lowery When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration. Select a Domain Name that Reflects Your Web Site Above all...
Web Advertsing: Its All About the Click Thrus!
Copyright 2005 Rod Davis Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would...
 
Sub Domains vs. Root Domains



[Question] My site is currently structured as such: city.example.com/



To improve my Google rankings, should I restructure it as such:



www.example.com/city/



It believe it will eventually help for BL's...but are there any other advantages?



[Answer] It actually depends on what you're doing with your site. For example, if you host several different "themes" on your domain example.com, I'd create a sub domain, b/c as we know, SEs see them as a separate site. That way, city1.example.com can contain 1000's of sub folders/pages pertinent to city1:



EXAMPLE #1



city1.example.com/events

city1.example.com/dining

city1.example.com/recreation



But, for example, if you have:



EXAMPLE #2

www.example.com/city1



www.example.com/dog-grooming

www.example.com/classic-cars



You are now not capitalizing on the ability to create keyword-rich URLs, as you can do with creating your sub domain (IE: dog-grooming.example.com



You'd then consider each sub domain vs. domain.com/sub-folder as separate sites, and work on separate SEO strategies (IBLs, etc.) for them.



PS: Imagine your sitemap for EXAMPLE #2? It'll look like a link directory! As apposed to EXAMPLE #1 - which would show SEs the "theme" for your site.



With my own site on search engine optimization tips, I've created the sub domain for just this exact reason.

About the author:

Martin has been involved in the web design standards movement, as well as a semi-pro at search engine optimization tips.

 

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