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E-marketplaces from Seller's Perspective
What is an E-marketplace anyway? E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a...
Pick A Passion To Intensify And Fuel Your Online Business
I remember watching the greatest player to ever play the game of basketball, six time NBA Champion Michael Jordan. On many different occasions Michael Jordan clearly stated that determination, focus, and persistence is what helped him reach his...
Understanding Turn-key Online Business Opportunities
For many would-be Internet entrepreneurs, the task of setting up their own business online can be very daunting. First you have to find and pay for a domain name. That's the easiest part. Next, you'll have to choose a web-hosting provider out of the...
What does your website say about your business?
what does your website say about your business? Wherever you are doing business, online, or offline you need to present a professional image. You can have the best product in the world, the most targeted advertising campaign dragging people to...
Why do I need a Domain Name?
Why do I need a Domain Name? by Glen Hopkins Over the years a common question that I am repeatedly asked by new internet marketers is, Why do I need a domain name? It is an important question that we have all asked before. If you are...
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Sub Domains vs. Root Domains
[Question] My site is currently structured as such:
city.example.com/
To improve my Google rankings, should I restructure it as
such:
www.example.com/city/
It believe it will eventually help for BL's...but are there any
other advantages?
[Answer] It actually depends on what you're doing with
your site. For example, if you host several different "themes"
on your domain example.com, I'd create a sub domain, b/c as we
know, SEs see them as a separate site. That way,
city1.example.com can contain 1000's of sub
folders/pages pertinent to city1:
EXAMPLE #1
city1.example.com/events
city1.example.com/dining
city1.example.com/recreation
But, for example, if you have:
EXAMPLE #2 www.example.com/city1
www.example.com/dog-grooming
www.example.com/classic-cars
You are now not capitalizing on the ability to create
keyword-rich URLs, as you can do with creating your sub domain
(IE: dog-grooming.example.com
You'd then consider each sub domain vs. domain.com/sub-folder as
separate sites, and work on separate SEO strategies (IBLs, etc.)
for them.
PS: Imagine your sitemap for EXAMPLE #2? It'll look like a link
directory! As apposed to EXAMPLE #1 - which would show SEs the
"theme" for your site.
With my own site on search engine optimization tips, I've created the sub
domain for just this exact reason.
About the author:
Martin has been involved in the web design standards
movement, as well as a semi-pro at search engine optimization tips.
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