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3 Instant Traffic Techniques for Mini-Sites
Copyright 2005 Kurma Group When building websites there are two main options: large content site or small mini-sites. Large content sites are normally more "information" focused. Mini-sites, however, normally have one purpose only, to sell. Given...
How To Really Profit from Domain Names
Have you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but...
Setting your Online Business Up for Success!
"Six Essentials you MUST have in place for your online business" There is a common misconception that an "online business" requires no investment...that you can make money online without spending any. When we hear this from people who are...
SO I'VE GOT A WEB SITE - NOW WHAT?
SO I'VE GOT A WEB SITE - NOW WHAT? by P J Chandler Yesterday I was talking to the owner/editor of a local magazine that has just ceased publication. When I asked what caused her to pull the plug, she told me that advertising revenue had fallen...
Web Advertsing: Its All About the Click Thrus!
Copyright 2005 Rod Davis Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would...
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Sub Domains vs. Root Domains
[Question] My site is currently structured as such:
city.example.com/
To improve my Google rankings, should I restructure it as
such:
www.example.com/city/
It believe it will eventually help for BL's...but are there any
other advantages?
[Answer] It actually depends on what you're doing with
your site. For example, if you host several different "themes"
on your domain example.com, I'd create a sub domain, b/c as we
know, SEs see them as a separate site. That way,
city1.example.com can contain 1000's of sub
folders/pages pertinent to city1:
EXAMPLE #1
city1.example.com/events
city1.example.com/dining
city1.example.com/recreation
But, for example, if you have:
EXAMPLE #2 www.example.com/city1
www.example.com/dog-grooming
www.example.com/classic-cars
You are now not capitalizing on the ability to create
keyword-rich URLs, as you can do with creating your sub domain
(IE: dog-grooming.example.com
You'd then consider each sub domain vs. domain.com/sub-folder as
separate sites, and work on separate SEO strategies (IBLs, etc.)
for them.
PS: Imagine your sitemap for EXAMPLE #2? It'll look like a link
directory! As apposed to EXAMPLE #1 - which would show SEs the
"theme" for your site.
With my own site on search engine optimization tips, I've created the sub
domain for just this exact reason.
About the author:
Martin has been involved in the web design standards
movement, as well as a semi-pro at search engine optimization tips.
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