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Free Online SEO Tools
For anyone wanting to do a bit of their own Search Engine Optimisation, there is an abundance of free online SEO tools available on the internet. Most of them provide some pretty impressive statistics and information to help you optimise your...
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
==>Domain registration
==>Website designing and installing your inventory and order links
==>Advertising about your products or service
Regarding...
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE!
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE! (Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases) Generating high traffic to your web site can be costly, or not, depending on time and effort you...
Reciprocal Linking in a Nutshell
As you probably know, one of the main differences between Web media and traditional print media such as books, magazines, etc., is the ability to jump to topics of interest through hyperlinks in the documents you read. From a marketing standpoint,...
Tips and Tricks To Getting Top Money for your Domain Names
Would you like to be that lucky person who sells their domain for thousands or even a million dollars? It IS possible to find quality domains and resell them for huge amounts of money. The time is ripe for acquiring top domains and...
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Sub Domains vs. Root Domains
[Question] My site is currently structured as such:
city.example.com/
To improve my Google rankings, should I restructure it as
such:
www.example.com/city/
It believe it will eventually help for BL's...but are there any
other advantages?
[Answer] It actually depends on what you're doing with
your site. For example, if you host several different "themes"
on your domain example.com, I'd create a sub domain, b/c as we
know, SEs see them as a separate site. That way,
city1.example.com can contain 1000's of sub
folders/pages pertinent to city1:
EXAMPLE #1
city1.example.com/events
city1.example.com/dining
city1.example.com/recreation
But, for example, if you have:
EXAMPLE #2 www.example.com/city1
www.example.com/dog-grooming
www.example.com/classic-cars
You are now not capitalizing on the ability to create
keyword-rich URLs, as you can do with creating your sub domain
(IE: dog-grooming.example.com
You'd then consider each sub domain vs. domain.com/sub-folder as
separate sites, and work on separate SEO strategies (IBLs, etc.)
for them.
PS: Imagine your sitemap for EXAMPLE #2? It'll look like a link
directory! As apposed to EXAMPLE #1 - which would show SEs the
"theme" for your site.
With my own site on search engine optimization tips, I've created the sub
domain for just this exact reason.
About the author:
Martin has been involved in the web design standards
movement, as well as a semi-pro at search engine optimization tips.
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