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Building Internal Support
So, the boss has been reading all of the great things about affiliate marketing, and the next thing you know, you've been anointed as the affiliate manager. You pick a solution provider and things are ready to roll, right? Not exactly. If you are...
E-marketplaces from Seller's Perspective
What is an E-marketplace anyway? E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a...
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an Anthropologist beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills...
The Misspelled Domain Name Experiment
Recently, I bought the domain name: bashfishing.com . Not bassfishing.com , but bashfishing.com . (The difference is an "sh" instead of an "ss" in the word: bass.) Here's how it happened... One day I was visiting my chiropractor and picked...
Why Publishing MP3 Can Cost You A Fortune
This was news to me. It might be news to you too: MP3 is NOT free to use if you're an online publisher. BUT - let me be clear - there are some opt-outs. It appears you don't have to pay any license fees if: It's for personal use or non...
 
Sub Domains vs. Root Domains



[Question] My site is currently structured as such: city.example.com/



To improve my Google rankings, should I restructure it as such:



www.example.com/city/



It believe it will eventually help for BL's...but are there any other advantages?



[Answer] It actually depends on what you're doing with your site. For example, if you host several different "themes" on your domain example.com, I'd create a sub domain, b/c as we know, SEs see them as a separate site. That way, city1.example.com can contain 1000's of sub folders/pages pertinent to city1:



EXAMPLE #1



city1.example.com/events

city1.example.com/dining

city1.example.com/recreation



But, for example, if you have:



EXAMPLE #2

www.example.com/city1



www.example.com/dog-grooming

www.example.com/classic-cars



You are now not capitalizing on the ability to create keyword-rich URLs, as you can do with creating your sub domain (IE: dog-grooming.example.com



You'd then consider each sub domain vs. domain.com/sub-folder as separate sites, and work on separate SEO strategies (IBLs, etc.) for them.



PS: Imagine your sitemap for EXAMPLE #2? It'll look like a link directory! As apposed to EXAMPLE #1 - which would show SEs the "theme" for your site.



With my own site on search engine optimization tips, I've created the sub domain for just this exact reason.

About the author:

Martin has been involved in the web design standards movement, as well as a semi-pro at search engine optimization tips.

 

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