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Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLC Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in… you’re still going to have to become known for one thing if you want to get your...
King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does…And that's where I come in. I'm here to unveil the secret tricks of the trade that may be...
The Do's and Don'ts of Launching a Small Business Website
Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don’t offer the same services and...
Top 5 Online Press Release Writing Mistakes to Avoid
Copyright 2005 Ted Kushner Did you know that using online press releases is one of the most powerful ways for almost instantly driving hundreds or even thousands of potential targeted customers to your new product, web site or newsletter? Within...
What YOU should know before starting a web site!
Everyday thousands of new businesses make the leap and take their business on line, what about yours? If you haven’t already, I’ll bet you have thought about it and wondered how much more business you could be doing if you just went on line…and...
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Ten Ways to Foil Credit Card Fraudsters
In the last twelve months, credit card fraud against online
companies has exploded as more and more thieves figure out
how easy it is. To make matters worse, online and phone orders
are not automatically insured against fraud - you are 100%
liable for all your losses.
So here are some easy ways to protect your e-business from
credit card fraudsters:
1. Reject orders sent from free web-based email accounts like
Yahoo or Hotmail. Antifraud.com says nearly all fraudulent
orders come from free accounts.
2. Most real businesses have e-mail addresses that include
their website's domain name. Go to their site and see if it
looks legit.
3. If the billing address is different from the shipping
address, this should raise a red flag, especially if they
are in different states or countries.
4. Another high-risk transaction is two or more orders from
the same credit card.
5. When in doubt, phone the number listed on the order.
6. US banks have an
Address Verification System (AVS) that
merchants can use to ensure the billing address the purchaser
has given matches the one in the AVS system.
7. If you use an online order processor, make sure it has
thorough fraud prevention measures.
8. Put a message on your site warning crooks you have anti-
fraud protection in place.
9. Create a blacklist of bad credit card numbers so you
won't get ripped off twice by the same thief.
10. If you want an extra sense of security, insurance
coverage is now available against this type of fraud. One
reputable site that offers it is http://www.iib.com.au/
About the Author
Suspect your e-content is not working hard enough for you?
Heather Reimer writes action-inspiring web content, sales
letters, news releases and articles, all at lower rates
than the competition. Editing/proofreading also available.
Get a FREE content analysis report on your site when you
request an estimate. mailto:heatherreimer@codetel.net.do
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