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Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart
Copyright 2005 Michael Port & Associates LLC Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in… you’re still going to have to become known for one thing if you want to get your...
Choosing a Merchant Account Provider
When looking for a merchant account provider, it is important to do a lot of research. You do not want to pay too much or sign up with a disreputable company. However, you do need to keep in mind that once you do sign up it could take up to a week...
Creating an Affiliate Marketing Budget
Your first thought on seeing the title of this article is probably, "I'm not going to need a budget because I'm not going to spend any money." I'm sorry, but that's not how it works. If you don't want to spend ANYTHING, you are not going to succeed....
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I was an Anthropologist beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills...
Traffic Secrets - Secrets of the Guaranteed Visitors Companies
Traffic Secrets By: Josh Walsh www.CadenzaWeb.com | www.Sell-Traffic.com Our Story A few years ago, we were struggling to drive traffic to one of our websites. We were immediately overwhelmed with the amount of knowledge and skill it took to...
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Ten Ways to Foil Credit Card Fraudsters
In the last twelve months, credit card fraud against online
companies has exploded as more and more thieves figure out
how easy it is. To make matters worse, online and phone orders
are not automatically insured against fraud - you are 100%
liable for all your losses.
So here are some easy ways to protect your e-business from
credit card fraudsters:
1. Reject orders sent from free web-based email accounts like
Yahoo or Hotmail. Antifraud.com says nearly all fraudulent
orders come from free accounts.
2. Most real businesses have e-mail addresses that include
their website's domain name. Go to their site and see if it
looks legit.
3. If the billing address is different from the shipping
address, this should raise a red flag, especially if they
are in different states or countries.
4. Another high-risk transaction is two or more orders from
the same credit card.
5. When in doubt, phone the number listed on the order.
6. US banks have an
Address Verification System (AVS) that
merchants can use to ensure the billing address the purchaser
has given matches the one in the AVS system.
7. If you use an online order processor, make sure it has
thorough fraud prevention measures.
8. Put a message on your site warning crooks you have anti-
fraud protection in place.
9. Create a blacklist of bad credit card numbers so you
won't get ripped off twice by the same thief.
10. If you want an extra sense of security, insurance
coverage is now available against this type of fraud. One
reputable site that offers it is http://www.iib.com.au/
About the Author
Suspect your e-content is not working hard enough for you?
Heather Reimer writes action-inspiring web content, sales
letters, news releases and articles, all at lower rates
than the competition. Editing/proofreading also available.
Get a FREE content analysis report on your site when you
request an estimate. mailto:heatherreimer@codetel.net.do
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