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Five Ways To Profit From Public Domain Information
Ever wondered why Walt Disney never got sued for intellectual
property theft?
C’mon, the guy ripped off so many Hans Christian Anderson and
Grimm Brothers’ fairy tales! And he never paid the said authors
any royalty fees! Granted that...
Generate More Sales in ANY Affiliate Program – Part Six
ACTIVE AFFILIATES are those who sign up under you for free, then upgrade to being a paid affiliate. Those who sign up but don’t upgrade within the first 72 hours are called inactive affiliates and who are unlikely to ever upgrade. These are people...
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a...
Marketing Articles: Promoting Your Site Twice!
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!
So how do you Market Your Site twice?
Simple...
Most of us...
Will Your New Domain Drive New Traffic?
Anyone who has been marketing on the Internet for a while knows that without good, targeted traffic generating sales for you, you are dead in the water. No traffic, no sales, no money.
Let's talk about domain names. Many marketers out there who...
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Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of.
1. Bad Neighbourhoods
These sites are also known as free for all (FFA) pages and link farms. They serve no other purpose other than to list tens of thousands of unrelated websites. Not only will these sites not provide your site with any traffic, certain search engines will ban sites who participate.
2. Over Optimization
Optimizing your web pages for a particular search engine can be a good thing. Over-optimizing can defeat the purpose, however. Search engines are catching on quickly to pages that appear ‘over-optimized’. Stuffing keyphrases into your pages is the most common problem. Never use hidden (invisible) text to add keywords. You will get caught, and your site will get banned.
3. Doorway Pages
Doorway pages are orphaned web pages that are typically optimized for a particular keyphrase and a particular search engine. They are promoted to the search engine in an effort to achieve high rankings. They are not linked back to by any other page on the website and, as such, search engines are able to flush them out quite easily and penalize the entire site.
4. Traffic Generation Scams
Services that purport to drive lots and lots of traffic to your website are typically not very useful. The traffic tends to come from seedy places like domain names that have lapsed in payment or commonly misspelled domain entries. Most of the traffic that hits these pages is accidental and is therefore of no value to you. Other traffic may
come from other participants in the program who are required to visit other websites to gain ‘credits’ for their own site. Again, this traffic is not targeted and therefore of no value. Some traffic may even be generated by automated software!
5. Shadow Domains
Shadow domains are small, optimized, supplementary websites designed to drive traffic to a different website. The way this works is that an SEO company will design and optimize a website on your behalf. The danger here is that the you do not own this new website; the SEO company does! This means that if the relationship sours, they may choose to redirect this site’s traffic to whomever they choose (see #4 above), or even sell the site to one of your competitors! Be very, very careful of this technique, as some supposed search engine ‘experts’ even use this method (no naming of names here, however).
One final note: Any company that tells you that it can achieve ‘guaranteed’ rankings is either lying to you or using some of these Black Hat techniques. Unfortunately, there is no way to guarantee a number one result within (unpaid) search results. When choosing a search engine optimization company to work with, be sure you feel comfortable with them and trust them (e.g. money back guarantee). And if you decide to promote your website yourself, consider yourself a little better educated against these common mistakes.
Robin Eldred is the president of Apis Design, a Calgary Web Design and Promotion company specializing in building, managing and promoting quality, results-oriented websites for small businesses (http://www.apis.ca/)
robin@apis.ca
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Yahoo! Domains: Secure Domain Name Registration |
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123 Domain Names UK. Expert UK Domain Name Registration |
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Buy Domain Names UK Web Hosting Dedicated Servers Broadband |
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Easily.co.uk - Search domain names, domain name registration ... |
All US and UK domain names registered. Realtime name checker with full WHOIS. |
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Trademark Registration of Internet Domain Names |
Home · Index · Search · System Alerts · Business Center · News and Notices · Contact Us. Trademark Registration of Internet Domain Names ... |
www.uspto.gov |
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Netfirms - Web Hosting, Domain Names and E-commerce for Small Business |
Netfirms provides free Web hosting, domain names, web page design tools and email for small business. |
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Domain name registration from 123-reg |
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InterNIC | FAQs on the Domain Names, Registrars, and Registration |
Information about who is responsible for domain names is publicly available to ... The rules and policies for registering domain names in the ccTLDs vary ... |
www.internic.net |
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What is domain name? - A Word Definition From the Webopedia ... |
Home page for Network Solutions, currently acting as the exclusive registrar of Internet domain names within the .com, .net, .edu and .org top-level domains ... |
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Domain Name Registration, Domain Names, Web Hosting from Aplus.Net |
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