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Advertising Your eCommerce Web Site
8 Tips for Increasing Your Online Sales Once you’ve launched your eCommerce web site, you’ll need to show it off to the online world. Whether you’re paying someone to submit your site to all the major and minor search engines and directories, it’s...
Ecommerce Website Development Brings More People To Your Business
If you have a business and you want to tell more people about your business and what service you offer to the public or what product you're selling. Putting your business on the Internet today offers you the chance to reach millions of people...
Getting Started In Ecommerce - Part One
In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search...
Getting Started in ECommerce - Part Two
In Part One we talked a little bit about what Ecommerce is, getting a domain name and setting up a merchant account. Ecommerce is more than that, much more. To have a really good online presence that gets people to stop and shop you need a strategy...
Quick Ecommerce Tutorial
Quick Ecommerce Tutorial When choosing to create an ecommerce store, there are 3 important questions to ask yourself. 1) Do I need ecommerce? This is important. Generally speaking, consumers are comfortable making purchases online for under $250....
 
eCommerce Fundamentals

"Blocking and Tackling" - A quick take a some eCommerce fundamentals

eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.

On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick "fundamentals" every eCommerce manager cannot afford to lose sight of.

Think Fast

Speed has become less of a problem due to the penetration of broadband, but don't forget that a significant number of people still shop by a dialup connection. When creating a site framework, designers and e-commerce teams should ensure that the site is developed with pages loading in less than 9 seconds (over a dial-up connection).

Our recommended page size is within 60-70k in bytes. At that amount, sites will likely load within the maximum wait time of 9 seconds. Online retailers should avoid flash at all costs within their transactional site. Flash's artistic aspects may help you establish a brand presence - but it will likely lose potential customers before they have even searched within your store.

Image is important

Images are a very important aspect of selling online and are often neglected. All product images should be of the highest resolution possible, be much larger than the product


page original, and have

multiple views. Dynamic imaging capabilities can improve the user experience to an even higher level by increasing interactivity (zoom & rotate). At a minimum - retailers should have at least two additional views outside of the product page image to help build emotion.

Be my guest

Shoppers do not like being forced to do anything, especially when they are ready to open their wallets. Forcing a shopper to register on your site before purchasing is a sure way to drive a portion of your traffic to your competitors. Too often, shoppers do not have the time or the inclination to fill out a lengthy form explaining what types of information they desire.

Always offer the ability to checkout as a guest. You will see less customer leakage within the checkout process and can still offer the option to register when the sale is completed.

Make sure it's "above the fold"

Your homepage is the most important page within your eCommerce store. It sets the initial tone for the shopping experience and offers your best promotions and products to your visitors. Users typically visually scan a web page from top to bottom and then from left to right. All critical content and navigation options should be obvious to the shopper without having to scroll down. If you have your best promotions "below the fold" - you can bet that a large percentage of browsers are not scrolling down to see it.





About the author:

http://www.trinityinsight.com

 

E-Commerce Times: Because E-Business Means Business
Everything you need to know about doing business on the Internet. Information for C-Level executives and small-to-mid-sized business managers.
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ECommerce-Guide to News, Reviews and Technology Solutions
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Electronic commerce - Wikipedia, the free encyclopedia
Electronic commerce (also referred to as EC, e-commerce or ecommerce) ... Even in product categories suitable for e-commerce, electronic shopping has ...
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Daily e-commerce news for managers of business covering marketing, transaction processing, security, retailing and service delivered over the Web.
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New Zealand Government E-Commerce
Resource containing information on electronic commerce, including law, trade, tax, privacy, consumer protection, and help for businesses.
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eCommerce Guidebook for web hosting
The eCommerce Guidebook provides many resources, including a directory of online transaction providers, a tutorial, and many other resources.
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Shopping cart software integrated into Frontpage, Dreamweaver, CSS and Golive ecommerce software templates.
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E-Commerce & the Internet
Information from the FTC on E-commerce and the Internet. Includes anti-fraud tips.
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Economy & Work: eBusiness | Europa - Information Society
The e-business concept goes well beyond e-commerce (buying and selling ... A pilot study on E-commerce and the Internet in European businesses (2002) was ...
ec.europa.eu
 
Online Business
If your e-commerce site currently accepts online payments, and is really, really, ... They are looking for entries from ugly e-commerce sites to win a new ...
onlinebusiness.about.com
 
eCommerce Info Center- ONE-STOP for eCommerce info, services ...
eCommerce Info Center, created and maintained by Slim Baltagi, will make it easier and faster for you to find out relevant eCommerce information, ...
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eCommerce Innovation Centre
Practical resources for small business involved in or considering eCommerce implemetations. Expert Advice and Assistance.
www.ecommerce.ac.uk
 
Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ...
Articles, tips and advice on e-commerce and effective Internet marketing strategies.
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Web Marketing Today Research Room for E-Commerce
The largest collection of annotated links to web marketing and ecommerce articles and resources to be found at any single place on the planet.
www.wilsonweb.com
 
The 2005 E-commerce Awards - Welcome
The UK national E-commerce awards organised by the DTI and Interforum.
www.ecommerce-awards.co.uk
 
Mal's e-commerce
Mal's e-commerce ... Customize the look and feel of your store; No scripts or applications to install; Build as large an e-commerce site as you want ...
www.mals-e.com
 
Howstuffworks "How E-commerce Works"
E-commerce has exploded in the last 10 years. Find out how e-commerce works and how you can harness the potential of e-commerce, from affiliate programs to ...
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Ecommerce Guide - Terms You Need to Know to Do Business on the ...
An online computer dictionary and internet search engine for internet terms and techincal support.
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Shopping Cart Software Ecommerce Solutions
Ecommerce solutions by Volusion will take your business to new heights. Volusion offers the best prices in the industry for a complete ecommerce web ...
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  • 7 tips to increase sales with your ecommerce web site

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  • an arm a leg for ecommerce

  • an ecommerce internet merchant account

  • ask mr d ecommerce sales

  • a successful ecommerce website part 1

  • a successful ecommerce website part 2

  • blocking and tackling a quick look at some ecommerce fundamentals

  • blogs podcasting and rss ecommerce impact

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  • building ecommerce websites that work part 1

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  • canadas ecommerce opportunity

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  • evaluating vendors of ecommerce fulfillment services

  • ever wondered what an ecommerce merchant account is

  • eyes on your ecommerce website

  • for your ecommerce success

  • getting started in ecommerce part one

  • getting started in ecommerce part two

  • hosting options for an ecommerce web site

  • how exactly does ecommerce work

  • how to achieve ecommerce success you gotta plan

  • how to create a money magnet ecommerce web site

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  • index

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  • internet basics ecommerce is like playing house

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