Search
Related Links

 

 

Informative Articles

Blocking and Tackling | A quick look at some eCommerce fundamentals
eCommerce can be VERY complex.  To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations. eCommerce can be VERY complex.  To offer a...

Ecommerce Marketing Plan
Concept of Service The current work deals with marketing offer of e-commerce service. It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion. The...

Ever Wondered What An eCommerce Merchant Account Is?
An eCommerce merchant account can be likened to the cashier of an actual, physical store. They process payments, and eCommerce merchant accounts do the same, albeit, with added flair and whole lot more features. Much like how an actual, physical...

My Top 7 Favorite Ecommerce Tools
Copyright 2005 Jim Edwards When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist. Whether...

Why VPS is Perfect for eCommerce Hosting
I want to preface this little article with this fact: The optimal environment for an ecommerce website is a dedicated server. Nothing else offers you the level of control, security, and customizability as a dedicated web appliance for the...

 
Getting Started In Ecommerce - Part One

In 2004, Enquiro.com conducted a study of the search behaviors of men vs. women. They found that women spend more time in their searches and at specific sites. The study also revealed that women tend to be more deliberate in reading search results, linger longer at sites and have a greater satisfaction in the overall shopping experience. Another study conducted by iProspect.com revealed that women are more apt to click the paid search advertising because they find it more relevant to their searches than do men (WebProNews - July 14, 2004).

What does this mean? It means that if we understand the searching and shopping patterns of our target audience we are better able to create marketing strategies to effectively drive traffic to our sites. Don’t yet have a website?

Electronic commerce or ecommerce is used to describe doing business over the Internet. Selling products and services to customers over the Internet can be accomplished a number of ways and various levels of sophistication.

The first thing you need is a professional Web site with its own domain name. You need to design and promote a Web site. You'll need access to expertise that can regularly design and maintain this Web site for you. A good website which gets visitors to return is constantly evolving and therefore, require ongoing attention. There are thousands of resources available for you to take advantage of, many of which are free. You can surf the Internet for what you need or you can simply visit www.WECAI.org to see the many resources we have listed. We have resources for guests and if you are a member we have even more resources to help you get started. In fact, you can search our domain registry and purchase your own unique domain name at www.wecaidomains.com.

Developing a business over the Internet requires many of the same major activities as starting any other business. You need a business plan, something to sell such as a product or service; you need customers and you may even need financial backing to get started. In addition, you need to market products to your customers, exceptional customer service practices and


many other resources just as you do with traditional bricks and mortar enterprises. They may include inventory, fulfillment, shipping banking relationships and more.

Your store will need a "merchant" account, or the ability to process your customers' credit card transactions over the Internet. This includes needing a "secure server," (security certificate such as Versign or Geotrust) so that thieves cannot gain access to your customers credit information. Your merchant processing can be as simple as accepting payments through PayPal or as complex as a custom designed shopping cart system you pay for.

Getting a Merchant Account - If you have a good relationship with your bank and they don't require a security deposit this may be your best option for setting up a merchant account. Alternatives to getting a merchant account through your bank are to go through a broker, a fulfillment house, or using third-party billing.

For more information on establishing an ecommerce presence check out the e-book entitled: Show Her the Money – The Woman’s ECommerce Handbook for Online Transactions (www.showherthemoney.com). If you are, or become a member of WECAI – www.wecai.org, this resource is yours with your membership.

Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business - www.pmsprinciples.com - © 2005 - Heidi Richards


About the Author: Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at www.HeidiRichards.com or heidi@wecai.org.

Source: www.isnare.com

 

E-Commerce Times: Because E-Business Means Business
Everything you need to know about doing business on the Internet. Information for C-Level executives and small-to-mid-sized business managers.
www.ecommercetimes.com
 
ECommerce-Guide to News, Reviews and Technology Solutions
ECommerce-Guide provides ecommerce business owners with e-commerce news, hardware and software reviews and tutorials, technology solutions and information ...
www.ecommerce-guide.com
 
Electronic commerce - Wikipedia, the free encyclopedia
Electronic commerce (also referred to as EC, e-commerce or ecommerce) ... Even in product categories suitable for e-commerce, electronic shopping has ...
en.wikipedia.org
 
E-Commerce News for IT Managers
Daily e-commerce news for managers of business covering marketing, transaction processing, security, retailing and service delivered over the Web.
www.internetnews.com
 
New Zealand Government E-Commerce
Resource containing information on electronic commerce, including law, trade, tax, privacy, consumer protection, and help for businesses.
www.ecommerce.govt.nz
 
eCommerce Guidebook for web hosting
The eCommerce Guidebook provides many resources, including a directory of online transaction providers, a tutorial, and many other resources.
www.online-commerce.com
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Shopping cart software for Dreamweaver, Frontpage, CSS ecommerce ...
Shopping cart software integrated into Frontpage, Dreamweaver, CSS and Golive ecommerce software templates.
www.ecommercetemplates.com
 
E-Commerce & the Internet
Information from the FTC on E-commerce and the Internet. Includes anti-fraud tips.
www.ftc.gov
 
Economy & Work: eBusiness | Europa - Information Society
The e-business concept goes well beyond e-commerce (buying and selling ... A pilot study on E-commerce and the Internet in European businesses (2002) was ...
ec.europa.eu
 
Online Business
If your e-commerce site currently accepts online payments, and is really, really, ... They are looking for entries from ugly e-commerce sites to win a new ...
onlinebusiness.about.com
 
eCommerce Info Center- ONE-STOP for eCommerce info, services ...
eCommerce Info Center, created and maintained by Slim Baltagi, will make it easier and faster for you to find out relevant eCommerce information, ...
www.ecominfocenter.com
 
eCommerce Innovation Centre
Practical resources for small business involved in or considering eCommerce implemetations. Expert Advice and Assistance.
www.ecommerce.ac.uk
 
Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ...
Articles, tips and advice on e-commerce and effective Internet marketing strategies.
www.wilsonweb.com
 
Web Marketing Today Research Room for E-Commerce
The largest collection of annotated links to web marketing and ecommerce articles and resources to be found at any single place on the planet.
www.wilsonweb.com
 
The 2005 E-commerce Awards - Welcome
The UK national E-commerce awards organised by the DTI and Interforum.
www.ecommerce-awards.co.uk
 
Mal's e-commerce
Mal's e-commerce ... Customize the look and feel of your store; No scripts or applications to install; Build as large an e-commerce site as you want ...
www.mals-e.com
 
Howstuffworks "How E-commerce Works"
E-commerce has exploded in the last 10 years. Find out how e-commerce works and how you can harness the potential of e-commerce, from affiliate programs to ...
www.howstuffworks.com
 
Ecommerce Guide - Terms You Need to Know to Do Business on the ...
An online computer dictionary and internet search engine for internet terms and techincal support.
e-comm.webopedia.com
 
Shopping Cart Software Ecommerce Solutions
Ecommerce solutions by Volusion will take your business to new heights. Volusion offers the best prices in the industry for a complete ecommerce web ...
www.volusion.com
 
 

 

Content Menu
  • 7 tips to increase sales with your ecommerce web site

  • accepting payments online an ecommerce web site overview

  • advertising your ecommerce web site

  • an arm a leg for ecommerce

  • an ecommerce internet merchant account

  • ask mr d ecommerce sales

  • a successful ecommerce website part 1

  • a successful ecommerce website part 2

  • blocking and tackling a quick look at some ecommerce fundamentals

  • blogs podcasting and rss ecommerce impact

  • blogs podcasting and rss how will these technologies affect ecommerce

  • building ecommerce websites that work part 1

  • building ecommerce websites that work part 2

  • building ecommerce websites that work part 3

  • building ecommerce web sites where do i start

  • canadas ecommerce opportunity

  • canada and ecommerce

  • choosing an ecommerce shopping cart

  • comparing ecommerce software programs 5 tips

  • cost effective ecommerce solutions

  • developing a winning ecommerce marketing strategy

  • developing a winning ecommerce strategy

  • divesify with ecommerce

  • drop shipping is ecommerce snake oil

  • ecatalog a key component of your ecommerce initiative

  • ecommerce 101 online credit card processing

  • ecommerce and other strange animals

  • ecommerce a new artform

  • ecommerce a plan

  • ecommerce boost your business roi

  • ecommerce communications and the global internet community

  • ecommerce development for microsoft great plains tools and highlights for programmer

  • ecommerce fundamentals

  • ecommerce hosting considerations

  • ecommerce hosting for your online business

  • ecommerce hosting how to choose a merchant account

  • ecommerce how much does it cost

  • ecommerce installing and configuring your shopping cart

  • ecommerce making your bank account grow

  • ecommerce marketing plan

  • ecommerce seo

  • ecommerce solutions

  • ecommerce solutionsthe call of the time

  • ecommerce solutions compared

  • ecommerce solutions for small business owners

  • ecommerce solution for the big and small business

  • ecommerce store owners want visitors heres how

  • ecommerce that makes sense

  • ecommerce turnkey sites

  • ecommerce website development brings more people to your business

  • ecommerce website overview accepting payments online

  • ecommerce web design solutions

  • ecommerce web hosting all you need to know

  • ecommerce web sites if you build it they will come or will they

  • ecommerce web site building where do i start

  • ecommerce your opportunities are unlimited

  • econnect ecommerce development for microsoft great plains

  • evaluating vendors of ecommerce fulfillment services

  • ever wondered what an ecommerce merchant account is

  • eyes on your ecommerce website

  • for your ecommerce success

  • getting started in ecommerce part one

  • getting started in ecommerce part two

  • hosting options for an ecommerce web site

  • how exactly does ecommerce work

  • how to achieve ecommerce success you gotta plan

  • how to create a money magnet ecommerce web site

  • how to set up the ecommerce shopping cart software tools to handle your transactions and how to do in smart efficient and cost effective way

  • increasing your conversion rates 50 tips for ecommerce sites

  • index

  • integrating microsoft great plains accounting erp rms crm ecommerce lotus domino overview

  • integrating microsoft great plains accounting erp rms crm ecommerce lotus domino overview for developer

  • internet basics ecommerce is like playing house

  • introduction to ecommerce

  • is ecommerce right for our business

  • leading ecommerce consultant admits you should only listen to one real expert and its not him

  • meeting the uk ecommerce regulations

  • merchant services add ecommerce functionality to any business

  • microsoft dynamics gp 9 0 ecommerce web development overview for programmer

  • microsoft ecommerce web development great plains econnect net approach highlights for programmer

  • microsoft great plains ecommerce know your options and alternatives

  • microsoft great plains ecommerce overview for developer

  • microsoft great plains ecommerce stored procedures approach

  • microsoft small business manager ecommerce overview

  • my top 7 favorite ecommerce tools

  • network monitoring for serious ecommerce

  • oscommerce a viable ecommerce solution

  • outsourcing your ecommerce order fulfillment

  • quick ecommerce tutorial

  • reverse logistics and ecommerce

  • rotator

  • search engine optimization in an ecommerce world

  • select a niche market for ecommerce

  • seo for ecommerce

  • small business ecommerce web design

  • surviving the ecommerce competition

  • the ecommerce business plan

  • the ecommerce myth

  • the lowdown on ecommerce making all the pieces fit together

  • the no 1 ecommerce solution tip for you

  • the rumors of ecommerce death

  • the seven pillars of ecommerce defined

  • using ebay to market your ecommerce website

  • victoryvisions your one stop to build a successfull ecommerce website

  • web design for ecommerce

  • web ecommerce where to begin

  • whats toll free numbers got to do with ecommerce

  • what ecommerce software has to offer

  • why ecommerce is not ready for my daughter or me

  • why vps is perfect for ecommerce hosting

  • why you should use turnkey websites to jumpstart your ecommerce activity