|
Ask Mr. D - ECommerce Sales
Dear Mr. D, After spending about a year as an affiliate for other companies, I have come up with my own product. My product is similar to one that I was selling as an affiliate. I made real good money selling this product as an affiliate, but my...
Choosing an Ecommerce Shopping Cart
Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors....
Developing a Winning Ecommerce Marketing Strategy
Developing a Winning Ecommerce Marketing Strategy
One bright spot on the economic horizons around the world seems to be continued consumer spending and ecommerce is clearly a part of this, with sales estimated to be in excess of $9.9 Billion in...
Is eCommerce Right For Our Business
If your business features products or services for sale, undoubtedly the topic of eCommerce has come up. What is eCommerce? Literally defined as "the conduct of financial transactions by electronic means," it refers to purchases made over the...
Network Monitoring for Serious eCommerce
In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart.
On the Internet, companies come in every size, too, from a stand-alone ebook sales page with webmaster and owner all in...
|
|
| |
|
|
|
|
|
|
The Ecommerce Myth
Introduction
Ecommerce is growing rapidly. Besides the big players such as Amazon.com and Buy.com, small businesses realize that they can also increase their sales revenues by using the Internet. With this realization, more and more online stores are opened by the small business segment.
The goal of this article is to increase the ecommerce myth awareness and to show you how to deal with the myth. The definition of the ecommerce myth is: Open you online store and customers will automatically come.
Demystifying the Myth
Using an online store to sell your products and services has great potential. Through the website of your online store, the entire world can purchase products and services from you. They no longer have to physically come to your store for purchases.
With the growing popularity of the Internet, the number of websites has increased exponentially. Unfortunately, this means that the chances of potential buyers finding your website have decreased and that competition is fierce. Visitors can stop by your competitor and perform price comparisons in a manner of minutes and from the comfort of their home.
Consider this and become aware of the ecommerce myth. Opening your online store is not enough for making it a success. A key factor to the success of your ecommerce ventures is to generate traffic to your website; you need web site visitors in order to make sales through your online store.
You can take several steps to create website traffic. The following list contains a summary of popular methods to increase
website traffic.
- Online directories. List your site at online directories such as yahoo.com and business.com. Internet users use these to find companies. If you are not listed, they will not find you.
- Link exchange. Exchange links with your partners and with sites containing content relevant to your business. Hint: You can find out who links to your competitors by performing a search on Google.com for link:http://www.yourcompetitor.com.
- Keyword optimization. Find your niche keywords used by your visitors to find your online store using the search engines. Once identified, make sure they can be found on your webpage. Add them to your website's title, meta tags, and heading tags. You can use online tools such as Wordtracker.com to find your niche keywords.
- Pay-Per-Click advertisements. Sign up for pay-per-click advertisements and optimize these advertisements using your niche keywords. Google.com offers an Adwords program that is popular and easy to use.
Conclusion
Be aware of the ecommerce myth and take appropriate action to increase the success chances of your online store. Start monitoring your website traffic. Be patient and work on all the methods mentioned in this article on a regular basis.
About the Author
About the Author
Frank Voorburg is an ecommerce consultant and owner of Feaser LLC.
Feaser LLC offers affordable ecommerce and webdesign services.
|
|
|
|
|
| E-Commerce Times: Because E-Business Means Business |
| Everything you need to know about doing business on the Internet. Information for C-Level executives and small-to-mid-sized business managers. |
| www.ecommercetimes.com |
|
| ECommerce-Guide to News, Reviews and Technology Solutions |
| ECommerce-Guide provides ecommerce business owners with e-commerce news, hardware and software reviews and tutorials, technology solutions and information ... |
| www.ecommerce-guide.com |
|
| Electronic commerce - Wikipedia, the free encyclopedia |
| Electronic commerce (also referred to as EC, e-commerce or ecommerce) ... Even in product categories suitable for e-commerce, electronic shopping has ... |
| en.wikipedia.org |
|
| E-Commerce News for IT Managers |
| Daily e-commerce news for managers of business covering marketing, transaction processing, security, retailing and service delivered over the Web. |
| www.internetnews.com |
|
| New Zealand Government E-Commerce |
| Resource containing information on electronic commerce, including law, trade, tax, privacy, consumer protection, and help for businesses. |
| www.ecommerce.govt.nz |
|
| eCommerce Guidebook for web hosting |
| The eCommerce Guidebook provides many resources, including a directory of online transaction providers, a tutorial, and many other resources. |
| www.online-commerce.com |
|
| ClickZ Internet Marketing Solutions for Marketers |
| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
| www.clickz.com |
|
| Shopping cart software for Dreamweaver, Frontpage, CSS ecommerce ... |
| Shopping cart software integrated into Frontpage, Dreamweaver, CSS and Golive ecommerce software templates. |
| www.ecommercetemplates.com |
|
| E-Commerce & the Internet |
| Information from the FTC on E-commerce and the Internet. Includes anti-fraud tips. |
| www.ftc.gov |
|
| Economy & Work: eBusiness | Europa - Information Society |
| The e-business concept goes well beyond e-commerce (buying and selling ... A pilot study on E-commerce and the Internet in European businesses (2002) was ... |
| ec.europa.eu |
|
| Online Business |
| If your e-commerce site currently accepts online payments, and is really, really, ... They are looking for entries from ugly e-commerce sites to win a new ... |
| onlinebusiness.about.com |
|
| eCommerce Info Center- ONE-STOP for eCommerce info, services ... |
| eCommerce Info Center, created and maintained by Slim Baltagi, will make it easier and faster for you to find out relevant eCommerce information, ... |
| www.ecominfocenter.com |
|
| eCommerce Innovation Centre |
| Practical resources for small business involved in or considering eCommerce implemetations. Expert Advice and Assistance. |
| www.ecommerce.ac.uk |
|
| Web Marketing Today -- E-Commerce, E-Mail, Internet Marketing, and ... |
| Articles, tips and advice on e-commerce and effective Internet marketing strategies. |
| www.wilsonweb.com |
|
| Web Marketing Today Research Room for E-Commerce |
| The largest collection of annotated links to web marketing and ecommerce articles and resources to be found at any single place on the planet. |
| www.wilsonweb.com |
|
| The 2005 E-commerce Awards - Welcome |
| The UK national E-commerce awards organised by the DTI and Interforum. |
| www.ecommerce-awards.co.uk |
|
| Mal's e-commerce |
| Mal's e-commerce ... Customize the look and feel of your store; No scripts or applications to install; Build as large an e-commerce site as you want ... |
| www.mals-e.com |
|
| Howstuffworks "How E-commerce Works" |
| E-commerce has exploded in the last 10 years. Find out how e-commerce works and how you can harness the potential of e-commerce, from affiliate programs to ... |
| www.howstuffworks.com |
|
| Ecommerce Guide - Terms You Need to Know to Do Business on the ... |
| An online computer dictionary and internet search engine for internet terms and techincal support. |
| e-comm.webopedia.com |
|
| Shopping Cart Software Ecommerce Solutions |
| Ecommerce solutions by Volusion will take your business to new heights. Volusion offers the best prices in the industry for a complete ecommerce web ... |
| www.volusion.com |
|