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Building eCommerce Websites that Work - Part 2
Copyright 2005 Richard Keir Succeeding with an eCommerce website is a dream for many these days. It may seem nearly impossible at times, but it can be done. This series covers some of the basic success factors - things you must consider in...
How To Prevent Being Lynched By Heavy Handed Spam Laws
California's new heavy handed spam law, slated to take effect on 1 January 2004, not only provides stiff fines PER SPAM EMAIL sent. It also opens the doors wide for civil litigation against a spammer, and gross amounts of cash recovery for...
Marketing - all about focus
Copyright 2005 SharewarePromotions Ltd Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be...
PLANNING FOR SUCCESS - A POSITIVE APPROACH
Copyright 2005 Robert Evans Are you a good or bad planner? Do you cringe at the very mention of the word 'plan'? If you do then you are not alone. Thousands of online (and offline) marketers find themselves in the same position. A good many...
Promoting My Affiliate Programs. How?
Getting your website up, is really just the first phase of your journey to a career on the Internet. You must promote your website, your product or your service to the world. Well, how do you do it? Maybe this article might help you in getting...
 
5- PART MLM RECRUITING MINI-COURSE

© Copyright 2002-05 Thom Reece All Rights Reserved


In 1974 when I wrote the first edition of "Magic Methods of
Recruiting Commission Salespeople™" (Pelican Press) I covered what was then a relatively new concept:

"MLM RECRUITING IS A SALES PROCESS"

That fact had somehow been lost on all the mlm management
teams of the time. In fact, they worked very hard at trying
to convince their organizations that "selling" was unnecessary and that people would flock to their opportunity if only they learned about the "cutting-edge" new products the company had created.

Balderdash! ... Clear that junk out of your mind right now. If you don't approach sponsoring as a *selling process* you are doomed to long term failure. Period!

All the conventional tools of professional salesmanship apply to the recruiting process. In fact, given the overall importance of recruiting, to your ultimate success or failure as a mlm distributor, I will go so far as to say that if you are to excel in sponsoring new distributors to your network... you simply *must* develop a high level of understanding and expertise in professional sales.

Please note that I am not talking about high-pressure, beat
them over the head selling techniques. If you have to pound your prospect into the sand to get him/her to sign up for your program... you are wasting a lot of time and energy for nothing. These types of sponsorship activities do not win long term converts... they make for begrudging failures who will only eat up your valuable time trying to train the non-trainable and teach the unteachable.

Consultative Recruiting™ involves gently leading the
prospect to realize that by getting involved with your
opportunity they will more rapidly achieve their greater goals of: financial independence, improved lifestyle, security, happiness, health & wellness, etc.

Consultative Recruiting™involves the top-level, persuasive techniques of great consultative salespeople. The techniques are basic to any good selling system:

1. Generate high quality, targeted, sales leads and an automated system for immediate personalized response to their interest or inquiry.

2. Questioning and Qualifying methods that expose the true underlying values, wishes, dreams, desires, and goals of your prospect.

3. Presenting your opportunity in its best possible light using tons of benefits that directly address your prospects concerns about:

  • your credibility and believability

  • product quality

  • company stability and integrity

  • the long-term viability of the industry you are working
    in

  • the potential for immediate and long term profits

  • training and


    on-going support ... a train-the-trainer
    program

  • your commitment to their success and willingness to hold their hand in the early stages.

  • etc. etc.

4. Make it easy for the prospect to sign-up now... and ASK them to do so.

5. Immediate immersion of the new distributor into a structured training and development program geared to build product knowledge, sales and marketing knowledge, procedural knowledge tied to individual goals and objectives, and... most importantly... a commitment to a written plan of action by the new distributor.

6 Automated systems in place for continuous follow-up should the prospect choose to "think it over". Remember ... The Money Is In The Follow-Up!

Even the most casual observer can see that this truly is
a "Selling Process".

Many of the MLM guru's of the day have built a long string of euphemisms to explain this process so as to cloak the fact that it is really all about professional consultative selling.

I understand their concern. Most new network marketing
recruits are not "selling types" and actually want nothing to do with selling.

They are normally part-timers interested in supplementing their income by a few hundred dollars a month. If we understand that... and it is imperative that we do if we are to succeed... then it tells us how to structure our sales approach to most clearly appeal to this norm.

Appeal to the prospects desire for a supplemental income of
$300 to $700 per month. Show them how that extra $300 to $700 per month will help them achieve their larger goals in life... getting debt free, education for their children, improved lifestyle, building for retirement, etc.

Let him/her learn later that there is a bona fide opportunity to earn many thousands of dollars a month. Upon recognizing the very real possibility for serious income, the motivated ones will strike out on their own to achieve it.

I have developed a generalized MLM recruiting concept I call the 3E-SYSTEM™ that I will discuss more in Lesson # 2 of this free mini-course.

For now, go back and re-read this first lesson and adapt the mind-set that mlm recruiting is a professional consultative selling process. It will set the foundation for everything else we present in this free mini-course.

To read the full Recruiting Mini-Course by email autoresponder send any message to: RecruitingMiniCourse@royal-responder.com

About the Author

Thom Reece is the author of "Magic-Methods of Recruiting Commission Salespeople" [www.RecruitingMagic.com] and consultant to the direct sales industry. His website Online Marketing Resource Center [www.e-comprofits.com] is visited by thousands of savvy marketers daily. Thom can be reached at: thom@e-comprofits.com, 808-929-7377

 

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Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
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Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
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Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
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Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
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