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Informative Articles

How DO Spammers Get Your Email Address?
As much as I try to stem the seemingly endless flow of spam, the crap just keeps arriving my Inbox. For example, this week I received "New affiliate programs from 2004-02-10 to 2004-02-14 :: Subscription from http://WeAreBlahBlahBlah.net". ...
How to select an affiliate program that works for you
How to select an affiliate program that works for you Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your...
The Four Best Ways to Market Your Affiliate Program
If you look around the Internet, you would think the only way to promote an affiliate program is via banner ads. Everyone creates banner ads and invites people to place these at their site. Yet for many affiliate programs, the banner ad is...
Two Newer Methods To Ensure Your Emails Are Read If You Are An Online Marketer
As a internet marketer, one would know how important it is to have a mailing list and to send regular email messages, either as a newsletter, or an ezine or just as a friendly email to communicate and channel the marketing message across to...
When a Customer Has Done Everything to Get Your Goat
Copyright 2005 Ron Hutton You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do. So, why is it that every once in...
 
A Basic Introduction to Blogging

Copyright 2005 Mal Keenan

Web logging first appeared on the net in the mid-1990s. The term “web log” was initially coined refer to a server’s log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word “blog” was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.

Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers.

Organizational blogs are meant to facilitate communications between its internal and external audiences. It may also provide information for the external publics’ use.

Business blogs promote products or services for profit. They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market.

What are the kinds of contents that readers can find in a blog that’s for distribution? The authors’ ideas, opinions, expertise in his/her field of work, resumes, and home recipes,


pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations.

Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his/her readers.

The blogs’ abilities to reach and immediately react to an expanding mass of audience have made businesses and marketers use these as a strategic marketing tool. Additionally blogs are very efficient, cheap to use and can quickly distribute information.

However, before you decide to jump on the blogging bandwagon, take time to find out what are your objectives for creating your own blog. Is it a personal, organizational or business blog? This will help you decide on what your blog will contain, where you’d place it and what publishing tools you’ll be using.

About the Author

For more information on blogging and other aspects of Internet Marketing and Home Business visit Mal Keenan's personal blog:
http://www.home-business-tips-newsletter.com/blog/

 

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Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
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Provides web-based email marketing solutions to improve brand awareness and advertising communications.
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Email Marketing Software & Services from Emailcenter UK
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