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E-mail VS The Web
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gomembers, Inc. (http://www.gomembers.com) is pleased to announce the development of a new integrated module for its industry-leading meetingtrak/ce and etrak software, called e-classroom. Created in conjunction with the Oklahoma University Health...
My Website Needed More Targeted Traffic. Guess Where I Found It?
There’s nothing new about using joint ventures to get traffic to websites. And good information is freely available from many internet marketing sites on how to set up JVs. This article is for the 97% of webmasters who aren’t aware of a...
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The MLM Dilemma
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Affiliate Marketing Tools

Affiliate Marketing Tools

As the range of goods and online services offered via the Internet has grown
at an incredible rate over the last few years, therefore so has the competition.
Web site visitors need to have a very good reason for clicking on a link or banner.

how to choose the right banners for affiliate marketing tools

In most affiliate programs, you are offered a wide variety of banners to place on your site
but very few of them will be effective.
If you can attain a clickthrough rate of 2%, then you are doing very well.
It has been our experience, and this is generally speaking,
that graphically rich banners do not perform as successfully as their simpler counterparts.
The main reason for this is download time.
If a banner is the last thing to load on your page and the banner ad is excessively byte "heavy",
by the time it has loaded your visitor may already have scrolled down the page - missing it entirely.
Heavy banner ads can also slow down the loading of your pages, or critical elements of your page
and you can lose your visitors altogether!
A graphically rich banner can also confuse the actual message -
the artwork and marketing blurb can be imbalanced.
For these reasons, we suggest that banners you implement be no more that 15kb wherever possible.

Banners that have "extreme" animation, such as rapid flashing,
are also something to consider very carefully.
While these do achieve high clickthrough rates, they are also highly annoying.
If you do decide to implement this form of banner advertising, use it very sparingly.

When selecting any form of graphical advertising, try and keep the theme of your site in mind -
while graphical ads are meant to stand out and catch a visitors eye,
it shouldn't be to the point that everything else on the page is totally ignored.
Wherever possible, ensure that all banner ads uses a link that opens in a new window.
That way, if a visitor does choose to visit one of your advertisers it is easy for them
to return to your page and review what they actually came to your site for!

Pop ups and pop unders
Many companies, but mostly agencies representing a number of advertisers,
now give their affiliates the options of using pop up and pop under ads.
Our opinion - pop ups are evil.
They annoy visitors and are usually closed before they even have a chance to load.
Go for pop-unders and preferably those that only display once per visit.

Using Text Link Ads.
One of the most successful forms of advertising are text link ads.
They are bandwidth friendly, don't take up a lot of space
and can be easily implemented into most page layouts.
Good text links ads don't just scream "buy me!",
they also offer some information as to why your web site visitor should investigate the


offer.
A company should also supply you with very short text links which only state the product or company name.
The reason for this is so that you can implement the links directly
into the content of related articles and reviews.

Articles and product/service reviews
Now, this is where a bit of hard work comes in.
Your regular site visitors will view you as an authority on particular subjects,
so why not write a review on a product or service you are advertising?
This also supplies excellent content for search engine spiders to latch onto.
We have attracted many visitors to our site using what I call "adarticles".

But there's a catch......
If you are going to use the adarticle concept to promote products, you need to believe in what you write.
Research the product and company well.
Contact the company and let them know what you are doing and ask for further resources and assistance.
Once you have created the review, send them the link - you may be suprised at the response you get.

The information that you supply to your web site visitors will help them formulate a decision,
so be honest in your sales copy.
If you are successful in this promotion strategy, over time your reviews won't be seen as hype and bluster,
but as a reliable source of information - everybody wins!

Email advertising as an affiliate marketing tool
Direct promotion via email has boomed over recent years, but has brought with it mountains of spam.
If you intend on using email as a method of advertising products and services,
ensure you stand behind the products you're promoting and make yourself available to answer any questions.

An effective promotion technique we have found is to combine email with the adarticle strategy.
In our ezine we occasionally put a summary of a product or service,
just enough information to stir the curiosity of our readers.
The summary then contains a link to the adarticle on our site.
The benefit of this is not only that you have a good opportunity to promote the product or service,
but while visitors are on your site they may also look at other sections.
The advertiser benefits through having highly targeted potential clients visit their site.

Finding Your Home Business Niche
Copyright © Buniei Ahn, The Home Biz Guy
http://www.internetmarketpower.com
http://www.pluginprofit.com/main-3666


About the Author

About the author:
-----------------------------------------------------------------
Buniei Ahn, The Home Biz Guy can help you launch your very own
m.oney making website today that's 100% ready to take orders and
pull in massive profits for you right now ... g.uaranteed! Visit:
http://www.internetmarketpower.com
http://www.pluginprofitsite.com/main-3666
----------------------------------------

 

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Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
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Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
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Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
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MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
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Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
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Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
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Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
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Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
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Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
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Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
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Email Marketing Software & Services from Emailcenter UK
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