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8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:
1. Personalize- "A persons name is still the...
MLM or DLC
Having been involved with network marketing for about twelve years and with marketing on the Internet for about two years, I have been asked several times to explain network marketing (MLM) and downline clubs (DLC). My specialty for the last...
'Resistance' means Success for Affiliates
I often receive emails in my inbox asking me to join new affiliate programs. In fact, I probably receive about 20 such emails every week. What should you do when you receive offers to join a new affiliate program? Usually the email goes something...
Wacky Test Marketing: Part 3
Once again I used my wacky test marketing strategy to announce a new project and
once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.
Downloads and confirmed sales are lower than...
Ways to Earn Income Using Email
Before you lose track of where you are headed take the time to focus your marketing plan and ensure that you are using every tool to it's maximum advantage. One of those tools, perhaps the most powerful, is of course, email.
Copyright...
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Affiliate Program Checklist
Affiliate and other cooperative programs are announced almost daily. Website owners are flocking to these programs. Enthusiasm is high. But.........why not compare and evaluate first?
The following checklist was prepared from the point of view of one seeking a program to affiliatae with. But it can also help a program initiator compare current programs in order to make his better.
A. Does the Program Offer a Strategic Fit to Your Business?
1. PROGRAM PURPOSE - Define in broad terms 2. COMPLEMENTS YOUR PURPOSE - Does it help you better realize your website long-range goals? 3. VISITOR LEARNING - Are your visitors interested and will the program help them learn?
B. Do You Trust the Business Initiating the Program?
4. SUCCESS - Does the business have a history of successes? 5. BELIEVABLE ADVERTISING - Does it promise impossible rewards: get-rich-quick and MLM schemes? Or is it honest and realistic? 6. REPUTATION - What does the business literature tell you about their past operations? 7. WHAT CLIENTS SAY - Contact current clients and ask for their opinions. Would they recommend this business organization? Are they benefiting from it? C. Is the Program Well Designed?
8. AFFILIATE QUALIFICATIONS - Are they signing up everyone? Or are they being picky? Picky is better. 9. AFFILIATE RESPONSIBILITIES - Better, too, if there are specific responsibilities. Are affiliates asked to do promotion, communication with customers, sales? 10. INITIATOR RESPONSIBILITIES - Does the outfit offer help in promotion, sales and after-sales support? 11. PAYMENT & TERMS - Is there a fee or commission structure? How frequently are payments made? Does affiliate get credit for future sales? 12. TRANSACTION TRANSPARENCY - How frequently are
transaction reports made? Are transactions independently checkable by the affiliate? Is there a third-party audit? 13. CONFLICT RESOLUTION - Is there a SIMPLE method for resolving conflicts? 14. RETURN TO SITE - Is there a simple way for a website visitor to return to the site of the affiliate after a transaction is executed?
D. Will You be Part of a Community?
15. COMMUNICATION MEDIUM - Does the program have a newsletter, a mailing list, a forum, or some other means of communicating among all affiliates? 16. AFFILIATE DECISION-MAKING - Does each affiliate have a voice in making decisions that affect all affiliates? 17. MUTUAL PROBLEM SOLVING - Is there a method whereby affiliates can pose problems and have them solved by the affiliate community?- - - - - - - - - - - -
Be extremely careful when evaluating an affiliate program. Most people dwell on the financial arrangements. These are important, of course. But more important, I believe, are efforts made to achieve community. These efforts may bolster your ability to achieve greater financial goals.
Spend time in evaluation. It will pay off in the long run.
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Paul -the soarING- Siegel is the founder of the Learning Fountain Network (* Excellence * Honesty * Ethics), at http://www.learningfountain.com; and editor of LearningFOUNT, a newsletter focusing on Helpfulness Marketing. To subscribe, send email to: mailto:LearningFOUNT-subscribe@topica.com.
Live your vision
About the Author
Paul "the soarING" Siegel, mailto:paul@learningfountain.com Join LearningFOUNT: a FREE Business Newsletter, Send email to mailto:LearningFOUNT-subscribe@topica.com LEARNING FOUNTAIN NETWORK, http://www.learningfountain.com * Excellence * Honesty * Ethics
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Email Marketing | Email Campaigns |
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Email Marketing Software - Email Marketing Solutions - Lyris |
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Direct email Marketing |
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Topica: Online Marketing and Sales Solution |
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Pure ))) Email Marketing and Email Advertising |
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Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
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Email Marketing Software from Bronto |
Email marketing software for managing lists and sending newsletters, surveys and other communications. |
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IntelliContact - We Simplify Email Marketing |
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Email marketing | Business Link |
How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
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Email Marketing Software: Direct Email Marketing from Listrak |
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
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Mass email marketing software for email newsletters, email merge ... |
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Email Marketing Software & Services from Emailcenter UK |
Email marketing software solutions and services from Emailcenter UK. |
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