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Basic Rules For Effective Email Marketing
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How The Little Guy Can Achieve Big Success on The Interent
I have got to get this off my chest before I EXPLODE... Stephan Ducharme just became a Millionaire on the Internet … in weeks!!! He went from 100 hits a day up to 1 MILLION visitors in less than a few weeks … without paying a dime in...
How To Boost Affiliate Sales With Your Own Training Site
Imagine the confusion if all McDonalds told their new franchise owners was here's your restaurant, now go to it. Not one in 20 McDonalds locations would run smoothly. Owners wouldn't know how to cook the food, promote the restaurant, or what to tell...
How To Choose The Best MLM Leads
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Why you should consider mlm as a second income
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Are You Losing Sales Because Of Your Email Link?
Copyright © 2004 Steve Shaw
I don't know about you, but I get dozens of emails daily with completely blank subject lines. The vast majority contain viruses or spam messages, and due to an overloaded inbox and the impracticality of going through each message individually, I tend to delete these suspects automatically en masse, in the same way that I delete other messages containing subject lines that scream spam.
This practice has in the past cost me sales as occasionally I missed important messages from prospects. If a prospect was taking the time to email me, they were likely to be very interested in purchasing the software - the last thing I wanted to do was miss their message when it arrived. Not only did I miss a possible initial sale, it also left them with a bad impression and they would be likely to steer clear of my products in the future.
Also, existing customers would sometimes send me emails with a blank subject line requesting support - the consequent lack of response at my end because of the blank subject line could lead to requests for refunds that could have been avoided had I seen their email and responded in my usual way. This also led to the loss of potential future sales of other products that they might have otherwise been interested in.
All in all, important missed emails like this can be very costly.
I have therefore since implemented a very simple strategy on my web site to reduce this risk, and help to ensure that these important messages reach me and actually get opened and responded to in my usual quick way.
It involves a simple adjustment of HTML that takes just seconds.
After looking around several other web sites marketing products and services, it's likely that
they could benefit from the same easy-to-implement strategy.
Here is what I used to have in place.
On my web site, I include an email address where prospects and customers can reach me. It's a clickable email address, i.e. when the email address link is clicked, it opens an empty email ready to send to me - to achieve this, the anchor tag previously contained the following HTML:
href="mailto:support@popupmaster.com"
The only problem was that prospects, and perhaps customers, would click this link, enter their message, and send the email without ever filling in the subject line.
I have since implemented a very simple change, that makes it a lot easier for them, and helps to ensure that I respond to their message when it arrives in my inbox. All I did was adjust the HTML code for the email link so that an specific subject line is automatically inserted into the email. I can now easily recognize the email when it arrives, and ensure it is filtered correctly.
Here is an example of the replacement code that I now use in my email anchor tags:
href="mailto:support@popupmaster.com?subject=PopUpMaster_question"
This simple adjustment prefills the subject line and ensures there will be little chance I will miss their email when it arrives. Consequently my prospects and customers are happier, and my business gains in strength.
By including a suitable subject in the mailto: links on your web site, you can achieve the same positive effect for your own business.
About the Author
Steve Shaw develops software and systems for effective e-marketing. His PopUpMaster Pro software at http://popupmaster.com creates popups that beat the popup blockers and which are compatible with Google Adwords.
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Email marketing services and email marketing tools from SubscriberMail |
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ClickZ Internet Marketing Experts |
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Email Marketing Solutions from Constant Contact |
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial. |
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Constant Contact Learning Center – Email Marketing Resources |
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns. |
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Email Marketing | Email Campaigns |
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ... |
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Email Marketing Reports |
Hundreds of articles and reviews on email marketing and advertising. |
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MailWorkZ Email Marketing Products and Services |
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Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend. |
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Email Marketing - About Email |
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ... |
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Email Marketing Software - Email Marketing Solutions - Lyris |
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ... |
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Direct email Marketing |
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Topica: Online Marketing and Sales Solution |
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ... |
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Pure ))) Email Marketing and Email Advertising |
Provides web-based email marketing solutions to improve brand awareness and advertising communications. |
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Email Marketing Software & Services from Email Marketing Solutions UK |
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
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Email Marketing Software from Bronto |
Email marketing software for managing lists and sending newsletters, surveys and other communications. |
bronto.com |
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IntelliContact - We Simplify Email Marketing |
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ... |
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Email marketing | Business Link |
How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
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Email Marketing Software: Direct Email Marketing from Listrak |
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
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Mass email marketing software for email newsletters, email merge ... |
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals. |
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Email Marketing Software & Services from Emailcenter UK |
Email marketing software solutions and services from Emailcenter UK. |
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