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Informative Articles

Business Team Leadership: Pull Them, Don't Push Them
This article is primarily directed toward people who work at home in a business that happens to involve teamwork in a network marketing environment. I am often contacted by members of my business team with complaints regarding a lack of response...
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How DO Spammers Get Your Email Address?
As much as I try to stem the seemingly endless flow of spam, the crap just keeps arriving my Inbox. For example, this week I received "New affiliate programs from 2004-02-10 to 2004-02-14 :: Subscription from http://WeAreBlahBlahBlah.net". ...
Making Real Money With Google AdSense
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Ask Mr. D - "Sticky Sites"

Dear Mr. D,

I keep running across the terms "sticky
sites" and "sticky visitors." About the only
thing I have learned about this "sticky stuff"
is that it is a good thing for site owners to
make their sites "sticky."

Can you tell me what this is all about?
How can I make my site sticky?

Signed,

Just Wondering,

________________________

Dear Just Wondering,

A sticky visitor is one that returns to
a website often. A sticky site is a site
that has some feature or features that
causes their visitors to developed an
affection, affinity or addiction to the site
that compels him or her to return there
often.

Sites like Yahoo and GeoCities have
become giants on the


Internet because
of their "stickiness."

What makes a site sticky? There are
many features you can add to your
website to make it sticky. Below I have
listed several of the proven ones.

Chat rooms
Message boards
Email accounts
Search engines
Reward programs

When deciding how to make your visitors
return again and again, think of what would
make you want to return to a site like yours.
You may come up with something that's very
new and unique.

About the Author

Bill Daugherty
Do you have an advertising or marketing
question you'd like to see published in this
column? Send it to mailto:MrD@epm.zzn.com
You can visit Mr. D's website at:
http://www.freeadsgalore.com

 

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Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
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Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
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