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"Boon or a Bust"

Every time you turn around it seems you see another affiliate
program which promises you vast riches. They give you all the
sales material you need and even throw in a free web page. How
can I loose, one might think. Everything is all set up for me,
and all I need is get a bigger PO Box to handle all the checks
that will roll in. Your web site will be carried by the search
engines, you have the "pre-written" ads ready to go - how can you
loose?

A few ads are placed here and there, and the responses "trickle
in" but there are few, if any sales. Time for a reality check.
If you have seen one affiliate web site for a particular product,
service or opportunity, you have seen them all. There are a
number of affiliate programs, which have thousands of people who
have bit. Why should a person go to your site when they know
from the URL (address of your web page) what it is already?

They won't. Am I saying that affiliate program don't work?
No - I am saying that the tools they provide "don't cut the
mustard". It is a proven marketing fact that it takes 5-7
exposures to your ad before someone might purchase from you. If
you have a "canned" web site, what are the odds of them coming
back to you to buy? Slim to none.

So how does a person who is serious about marketing an affiliate
program get you to buy from them? First, they "deep six" the
affiliate web site as their primary web contact, and create their
own. On their web site they provide content which is interesting
for anyone who stops by. They also change the content on a
regular basis to keep them coming back, and let them know when it
does change. They also provide a link to their affiliate web
site.

The next step is to try to get a listing on the search engines.
Now, think about this. There are most likely several thousand
people who have an identical web site to the one you get as an
affiliate. What do you think the odds are of someone "stumbling
across" your site when surfing the web? Again - slim to none.

But if you have your own site, your chances take a giant leap
forward. The link to your affiliate site is a minor part of your
web site, even though it is where you want them to eventually
wind up.

Now - can you use a site that is not your own


domain? While not
the preferred route to take, it is "head and shoulders" above the
link you get from the affiliate program. Most ISP's give you web
space free. Learn a little HTML code and you're in business.
Or, if push comes to shove, hire someone to do it for you. Let's
face it, if I see a URL that I recognize as an affiliate program,
and I've been there before, I will simply "click away".

The old saying, that if a "salesperson sells themself first,
the sale of their product or service follows shortly thereafter"
is certainly true. Establish yourself on the web and in the
newsletters/ezines as someone who can be trusted, and is
knowledgeable in their field. If people get to know and trust
you, your recommendation to join your affiliate program will
carry a lot more weight.

Now that you have control over your web page, you should have a
guest book that visitors can sign. Now you have their email
address. Folks, these are literally worth their weight in gold.
You can now send them email about upcoming events on your web
site, and not be accused of spamming.

Run a contest on your web site - the prizes don't have to be off
the wall. An ebook (and there a number available free) can be
your prize - and again more email address. Write a free
newsletter/ezine and publish it on a regular basis - even more
email addresses. As long as there is content of interest, they
won't mind a gentle reminder to visit your web site.

Consider a "non-competing" partner to help you with the site or
to write articles for the ezine. It makes no difference to you
if there is another link to another affiliate program on your
site. If they are willing to share the work in return for the
link, it is to your advantage. The key here is "non-competing".

So - are affiliate programs a "boon" or a "bust"? If you simply
join and sit back waiting for the money to flow, it is the later.
If you are a "take charge" type of person and are willing to work
a little, it can be a great opportunity.


About the Author

Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com

 

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You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ...
www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
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bronto.com
 
IntelliContact - We Simplify Email Marketing
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Email marketing | Business Link
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Email Marketing Software: Direct Email Marketing from Listrak
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Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
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Email Marketing Software & Services from Emailcenter UK
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