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12 Guidelines for Success
1. Set several goals for yourself, ranging from small to really BIG. Write your goals down, along with the specific dates you intend to reach them by. The great thing about goals is -- if you don't reach them by the date you set -- you can always...
Are You a High Traffic Site?
If you are an affiliate or are thinking of becoming an affiliate in an affiliate program you probably have seen some statistics like these in the affiliate sign-up information: "Low traffic sites can earn $500 - $1,000 per month, medium traffic...
Avoid the Most Deadly Mistake Most Business Owners Often Make
By Tatiana Velitchkov © 2002 You're a business owner, and of course you'll do ANYTHING to make your business succeed. After all, you don't just believe your idea/product/service will work -- you also know you're the ONLY PERSON in the world who...
Dos and Don’ts in Email Marketing to Increase Your Income Online
Email is free. Or almost next to zero cost.
Whether you send an email to one person or to a million people the cost is typically the same. It is an extremely effective tool for communicating with prospects and customers.
One major draw back...
Email Follow Up Tips, 8 Of Them...
The first thing you need to do is get your e-mails opened & read. Spend at least as much time worrying about the subject line of each e mail in your sequence as you do worrying about the body.
Brainstorm at least five subject lines, pick the...
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Cement Stronger Customer Relationships By Following The Confirmation Letter ABC's
As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with PEOPLE.
As a result, the Internet has begun to get a reputation for being cold...lacking in the personal touch. And it's this personal touch that forges a strong customer bond. Ignore this and you may find your customers drifting over to your competition.
You must give them a reason to stay loyal!
Did you know that sixty-eight (68) percent of customers who quit buying from a company do so because they feel that the company doesn't care about them? Just their wallets?
And never assume that since you don't hear any complaints that all is well. Of the above mentioned sixty-eight percent, 96% will not let you know how they're feeling...they'll just disappear.
And though they wouldn't tell you, rest assured that they'll probably tell their friends - statistically, one person usually shares a bad experience with nine other people. And 13% will even take this one step further - spreading the bad experience to 20 or more.
Can you see, by not reinforcing customer satisfaction and loyalty, that this could become a costly business mistake?
Savvy marketers make sure to establish this human connection early...one of the easiest (though often overlooked) tools to launch a strong relationship is a well-executed order confirmation message.
A well-planned confirmation message is often the first contact a merchant makes with a customer after the initial sales letter. It doesn't have to be elaborate...just make sure you're not missing the basics.
For instance, does your message hit the following ABC's? A - (A)cknowledge Their Positive Action.
By instantly reinforcing their wise decision to purchase your product, you may be able to head off a number of cases of 'buyers remorse,' thus cutting down on refunds.
With ezine signups, by sending a confirmation message, you're reminding a prospect that they'd requested the information. Often subscribers forget that they've signed up. Or, someone may have signed them up without their knowledge or approval - a confirmation message notifies them of the action.
Some ezine publishers are using their confirmation message to set up a double opt-in, requiring a new
subscriber to physically respond that they wanted the subscription. Done by requiring a return email or click through, this has become an effective way to offset spam complaints and unauthorized sign-ups.
B - (B)enefits They'll Receive From Their Purchase or Free Subscription
After a transaction, the confirmation letter should reiterate the benefits of signing up or purchasing a service or product. Reinforce this positive action by reminding a customer of the value they will be receiving (this also underscores their perception of you as a quality merchant).
C - (C)larifying Terms Of Product Delivery
If the product is digital, and will be delivered sequentially (like an ezine or mini-course) the confirmation letter will remind the customer or prospect how often to expect an installment (daily, weekly, bi-weekly, monthly, quarterly). A gentle reminder makes for good customer relations, and, again, cuts down on potential accusations of spamming.
If the product is available immediately, the confirmation should reconfirm that it is digital, available through instant download, and then give clear instructions on the steps involved. Not everyone is a download veteran; you can't assume that they'll know what to do. Head off any potential frustration with step-by-step instructions. To those that need this extra help, you'll be an instant hero.
By keeping it personal, anticipating requests and questions, and by extending professional courtesy, you will be on the right track to forging a strong online relationship with your customers -- ultimately leading to a smoother and more profitable online experience for everyone involved.
======================================== Paula Morrow heads http://www.idealmarketingcorp.com She specializes in public relations, information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is now read in 12 countries. Subscribe and receive 5 BONUS ebooks! http://www.idealmarketingcorp.com/subscribe.html ======================================
About the Author
Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.
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Email Marketing Software: Direct Email Marketing from Listrak |
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