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Developing an Effective Email Subject Line

Direct Services Inc. has developed an Email Subject Line Tester. Use this free tool before launching your email marketing campaign to assess a subject line’s vulnerability to both SPAM filters and human perception.

Miramar, FL – April 18, 2005 – Direct Services Inc. released a free, public version of its Email Subject Line Tester on LocalNews.biz. Developed in response to client demand, this interactive tool can be used to create a subject line and test its likelihood of surviving today’s sophisticated SPAM filters for email marketing campaigns and the recipient’s perception as SPAM.

Even the most carefully planned email campaign can be defeated by using a weak subject line – the hook you need to capture your reader’s attention. In compliance with recent CAN-SPAM Act revisions, your email may be blocked by SPAM filters if the subject line is worded questionably. If your


marketing message does not arrive at the recipient’s IN box, your efforts and marketing dollars will have been wasted.

Direct Services’ Email Subject Line Tester will analyze the contents and syntax of your proposed subject line and offer guidelines for revision. With instant feedback, the subject line can be refined, re-tested, and improved until it is crafted to your satisfaction.

The user-friendly Email Subject Line Tester is available at no charge at http://www.localnews.biz

Direct Services, Inc. is a national database development and marketing strategy firm based near Miami, FL. Its clientele includes both large and small companies, as well as Fortune 500 firms in the vertical markets of telecommunications, travel, retail, healthcare, finance, and professional services. For more information, contact Direct Services at 954-433-9810.

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