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101 Billion emails sent a day... and you want yours READ?
According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000...
5 Compelling Reasons to Choose a Wellness Opportunity
Copyright 2003 Priya Shah I actually have two separate online businesses - 1. Selling wellness products and 2. Selling digital information products (eBooks) Because I can look at things from both perspectives, I often tend to compare the two...
How Often do you Check Your Affiliate Statistics?
Once a month? Maybe once a week? You should be checking your affiliate statistics at least 5 times a week. If you take the weekend off, then make sure you check them each Monday through Friday. (What you want to be checking are number of hits,...
Viral Mutations Of Email List Building: Creating New Strands! - Part One
The virus known as influenza has been around for thousands of years. Yet, no one on the face of the earth has ever been able to beat or destroy this damaging virus. This virus has become unstoppable, and has stood the test of time. Now what does...
Your Fan Club - Getting Inbound Links
© 2004, John Calder http://www.TheEzine.net Let's face it, getting one-way, non-reciprocal links in to your site is the way to go these days, at least as far as SEO purposes go. Reciprocal links can send you traffic, and may count for something in...
 
Does Your Shopping Cart Have a Squeaky Wheel?

Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.

Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.
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Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart.

Make the Product Easy to Find
Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want.

Share Availability Early On
Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks.

Streamline the Order Form
Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market


research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time.

Handling Your Shipping (and Handling)
One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95.

Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again.

About the Author

Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html

 

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