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Informative Articles

E-commerce, a no nonsense business perspective (Part 2)
Copyright 2005 Oliver Phillips. May be freely reproduced "as-is" for private or commercial use. In Part 1 of this guide, we focused on the potential applications of e-commerce and explained in detail the first 5 of my "Ten Golden Rules of...
GET their email addresses on YOUR newsletter
In today's competitive world of internet marketing, it is essential to be able to communicate with your prospects. Any visitor that has found your website is probably already interested in your product or service, so to convince them to buy you need...
How To Create 2 Super-Profitable Email Publications
Is it really an impossible dream to generate an obscene amount of money online? Is it all hype? Or is it indeed possible to make millions from an email publication or two? Great American legends like Henry Ford became famous by...
Ordinary People Making Extraordinary Income
Tired of all that B.S. that comes along with a full time J.O.B.? Well, its time to say those precious five words, "Honey, I fired the boss." On the Internet today, you can find thousands of work at home programs, Half of which NEVER work, leaving...
Why you should consider mlm as a second income
Article by Kathy Joyce why you should consider mlm as a second income Most of us need to work in order to earn money to pay bills. For the majority it's a daily grind of getting up early, and travelling to a place of work where you spend all day...
 
Does Your Shopping Cart Have a Squeaky Wheel?

Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.

Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.
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Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart.

Make the Product Easy to Find
Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want.

Share Availability Early On
Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks.

Streamline the Order Form
Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market


research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time.

Handling Your Shipping (and Handling)
One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95.

Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again.

About the Author

Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html

 

Email marketing services and email marketing tools from SubscriberMail
SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ...
www.subscribermail.com
 
ClickZ Internet Marketing Experts
You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ...
www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
www.listrak.com
 
Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
www.arialsoftware.com
 
Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
www.emailcenteruk.com
 
 

 
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