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An Often Overlooked Killer Affiliate Marketing Technique, And How To Use It To Your Great Benefit
Copyright 2005 Jim Boere Chances are you are currently promoting one or several affiliate programs as a way to build a residual income for yourself. But are you really making the most of your advertising campaign? Are you original, creative, or are...
Dirty Secrets Of Co-Registration Email Lists
Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it).
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How I Shot Myself In the Foot.. No, Wallet!
This article is free to publish with resource box If using this article, please send a brief message to palyn@futureinternetmarketing.com - Word Count: 627 words, 25 word resource box - Format: 60 characters per line - URL:...
The Affiliate Program--Starting Your Success Online
Astonishing facts reveal that less than 10 percent of the people that set out to make money on the internet are successful in doing so. Why is that so? Speaking from the perspective of affiliate programs, I imagine some people just don't follow ...
Why Aren't You Making a Ton of Cash as an Affiliate?
5 keys to you becoming a successful affiliate: 1) HAS THE OWNER OF THE PROGRAM DONE HIS OR HER RESEARCH? Before you become an affiliate for someone, you want to know one major thing. You want to be very sure they've taken the time to test their...
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Does Your Shopping Cart Have a Squeaky Wheel?
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.
Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store. Advertisement Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart.
Make the Product Easy to Find Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want.
Share Availability Early On Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks.
Streamline the Order Form Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market
research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time.
Handling Your Shipping (and Handling) One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95.
Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again.
About the Author
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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