|
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE!
KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE! (Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases) Generating high traffic to your web site can be costly, or not, depending on time and effort you...
Marketing
MARKETING Marketing is something that is essential to all businesses if they are to been successful and yet it is something that many businesses do very badly.You can have a fantastic website with excellant products but if nobody sees it you are...
Testimonials as a Linking Strategy - Twist on Link Campaigns
Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from...
Viral Marketing! Are You Missing Out?
Many of you are reading this article because you would like to further promote your Internet business and are looking for new ways in which to do this. You have read lots of articles covering various Internet Marketing techniques and are still...
Why You Must Have More Than One Niche Sites.
Copyright 2005 Patric Chan Have you heard of diversifying your investment portofilio? No? Well, it's extremely famous in financial planning. Those financial planners will tell you that in order for you to minimize risk of lost, you should have...
|
|
| |
|
|
|
|
|
|
Email Marketing, A call to action is a Call
Email Marketing - A call to action is a “Call”.
Successful email marketing campaigns are a result of “calls to action” that get results. What results are expected from an email marketing campaign? Usually they are either a click to a web site or a phone call to a 1-800 or 800 number.
In today's spam controlled environment, many emails just do not get through, even those that are desired, double opt-in and legitimate. Estimates are as high as 20% rejection. The frustration is that the email marketeers do not even know. These email are not bounced, just caught in nondelivery spam traps.
Of those that do get through, often only 50 percent get opened. Things start to get frustrating at this point, and this is even before a call to action is viewed.
Let's assume that your email is now open on the viewer's screen. It better be quick and to the point. The call to action needs to be urgent and relevant.
One call to action is to direct the reader to a web site, where you hope that another call to action will result in the desired reader behaviour. This is usually to buy something as you already have their email address so this is not your goal.
Your email may also have a call to action that seeks a phone call. This can be better in that there is not a two-step process between you and the reader. The downside is many readers will put off making the call until later. (This often happens with a click to a web site call to action as well). Additionally, more and more we are becoming reluctant to call, as we never know when a machine will answer us. We do not have the time or desire to press 1, 2 or 3. We don't want to be placed in a queue and told our call maybe recorded for training purposes. We want to talk to a live human being.
For the email marketeer the best outcome is a sale. This can be easily achieved if the company supporting the emails is willing and prepared to provide real customer service and transform “lookers into bookers”. All that is required is a proactive technology that makes out bound calls and a compelling call to action.
If you saw a banner or button that said. “We will call you right now. No charge to you. No waiting in a queue. Talk to a real person. Click here for …. (what ever your value proposition is), do think this would work?
Well it does. Research has shown that closure rates in shopping carts and on booking engines can go from low single digits i.e. 1.4% - 3.8% to as high at 29.7%
Its not that we won't use a web site for a transaction or pick up the phone and make a call. It's just that often there is one small unanswered question in our self-serve process. For a hotel booking, it may be if a cot is available if we have small children. For an airfare, it may be about wheel chair access. A quick call will seal the sale if it is answered by a human and dealt with quickly, personally and efficiently.
For the email-marketing program, the option to add push to talk technology is now a non-decision. The service can be set up for free. There are no recurring fees or minimum usage charges. The only cost in the call costs. Which email marketing campaign would not try this technology when no risk exists? Worse case is too many buyers!
We found out long ago that the paperless office was a myth and never occurred. We are now finding out that the people-less sale is just as elusive. To make sales, especially big ones, we need personal and immediate contact. It is your phone manner not your email marketing program that determine your success when you use push to talk technology.
About the author:
www.MonteHuebsch.comis the author of www.InternetProfit.comaua Certified Management C and the CEO of www.WeCallYouNow.comand www.CarHold.com
He employs push to talk technology in all his email marketing campaigns and web sites.
|
|
|
|
|
| Email marketing services and email marketing tools from SubscriberMail |
| SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ... |
| www.subscribermail.com |
|
| ClickZ Internet Marketing Experts |
| You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ... |
| www.clickz.com |
|
| Email Marketing Solutions from Constant Contact |
| Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial. |
| www.constantcontact.com |
|
| Constant Contact Learning Center – Email Marketing Resources |
| Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns. |
| www.constantcontact.com |
|
| Email Marketing | Email Campaigns |
| Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ... |
| www.benchmarkemail.com |
|
| Email Marketing Reports |
| Hundreds of articles and reviews on email marketing and advertising. |
| www.email-marketing-reports.com |
|
| MailWorkZ Email Marketing Products and Services |
| Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results. |
| www.mailworkz.com |
|
| Email Marketing, Internet Marketing Tool, Bulk Email Marketing ... |
| Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend. |
| www.streamsend.com |
|
| Email Marketing - About Email |
| Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ... |
| email.about.com |
|
| Email Marketing Software - Email Marketing Solutions - Lyris |
| Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ... |
| www.lyris.com |
|
| Direct email Marketing |
| eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment. |
| www.efuse.com |
|
| Topica: Online Marketing and Sales Solution |
| Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ... |
| www.topica.com |
|
| Pure ))) Email Marketing and Email Advertising |
| Provides web-based email marketing solutions to improve brand awareness and advertising communications. |
| www.pure360.com |
|
| Email Marketing Software & Services from Email Marketing Solutions UK |
| Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
| www.emailtools.co.uk |
|
| Email Marketing Software from Bronto |
| Email marketing software for managing lists and sending newsletters, surveys and other communications. |
| bronto.com |
|
| IntelliContact - We Simplify Email Marketing |
| IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ... |
| www.intellicontact.com |
|
| Email marketing | Business Link |
| How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
| www.businesslink.gov.uk |
|
| Email Marketing Software: Direct Email Marketing from Listrak |
| Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
| www.listrak.com |
|
| Mass email marketing software for email newsletters, email merge ... |
| Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals. |
| www.arialsoftware.com |
|
| Email Marketing Software & Services from Emailcenter UK |
| Email marketing software solutions and services from Emailcenter UK. |
| www.emailcenteruk.com |
|