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10 Ways to Market Your Web Site and Have it Market You
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of...
E-commerce, a no nonsense perspective for new business
Copyright 2005 Oliver Phillips. May be freely reproduced "as-is" for private or commercial use. Success is about making fewer mistakes Why you should read this Guide Whilst failure is one of the best ways we can learn, learning from others’...
Is it a Real Business or a Hobby?
Do you remember when a home business was typing, ironing, house cleaning or selling crafts? In today’s environment we can do computer drafting, medical transcription, internet marketing and more. When the average person saw a computer for the first...
Privacy: Reduce your Customers’ Concerns by Building Trust First
Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to buy...
Your Affiliate Web Site Is Built – Now What?
When I first got my web site built, I thought I finally I had a presence on-line. Wrong! I soon found out that I needed someone to host my site, and I needed a domain name. This, I found, was my moment of utter confusion. And my first thought was...
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Email Marketing: Affordable Internet Marketing Technique
Email marketing is labeled as a killer method when it comes to
effective low-cost Internet marketing endeavors. This is because
it is the most widely-used and has the best reputation in
bringing targeted traffic to websites. It is used to stay in
touch with your customers or prospective customers, send out
invitations, or make special offers.
It's as easy as writing an e-mail that may be in a form of a
newsletter or a plain announcement, and sending that to as many
targeted recipients as possible. However, there's an ideal way
of going about it. Email marketing is not just about writing any
email that you will be sending to anybody. To clarify that, here
are some simple tips in doing email marketing the best way
possible.
1. Join the "Can Spam" campaign.
Email marketing is not at any rate tantamount to spamming. You
are not supposed to send information that your email list will
not have any valuable use for.
2. Make your email list open it.
Your email might get lost together with the hundreds of emails
that inbox owners are confronted with everyday. Improve your
subject line by using extra white space creatively, adding text
symbols, starting each word with a capital letter, asking
compelling questions, not making any unbelievable claims, and
not using the word FREE.
3. Keep it real.
Not including any too good to be true statements is not
only
applicable to your subject line. Your email content must never
embody any promise your business can't keep. Make your offer
genuinely of value to your recipients.
4. Don't go too low.
If you inform your customers regarding discounts, minimal
discounts are not that effective compared with substantial
discounts. But never offer discounts that are lower than your
profit. It will defeat the purpose of this email marketing
effort.
5. Make it eventful.
It's not about contradicting the advice that you should keep an
email short and sweet. This tip is on including seminars,
conferences and other events in your email. Businesses that
require training benefit much from this method. With these
RSVP-requiring emails, repetition is important. Just make sure
that an ample interval is considered before sending out a
reminder email.
6. Post news.
Sending newsletters and postcards provides useful information
for your subscribers. These are the best forms of reaching out
to your customers or prospects. You should keep the information
short, simple and direct to the point for this feat to be
effective.
With these simple ways of going about your email marketing
endeavor, your business will prosper in no time.
About the author:
More information about online marketing is available at marketing online
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