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Email Marketing for Website Owners
When you own a website, you can do a lot more with it besides being up and running on the Internet. One powerful website “add-on” is the ability to collect the email addresses of visitors to your site, and “stay in touch” with current and prospective customers by means of an email marketing system. Email addresses collected at your site can be combined with email addresses collected by offline means, and through an email marketing system you can communicate in one easy step with everyone on your list. The system is easy to set up, very affordable, and often yields profitable results far in excess of your investment.
Email marketing has come a long way in recent years, and now, through a managed system, you can send messages out to your list in an attractive, graphics-enhanced, email format. An email marketing system is useful for just about every business. Some uses that come to mind include newsletters, new product or services announcements, special offers and promotions, changes in your business, advice columns, and so on. It is a rare business that cannot benefit from improved communication with clients, and professional email marketing is one of the easiest communication methods available.
On your website, you need to set up a short form that collects visitors’ email addresses, and each new email address is automatically added to your email marketing list. Email addresses gathered offline can be added manually to your email marketing list. You then prepare your newsletter, or other communication, input it into your chosen template, and you’re ready to email
everyone on your list, with a professional looking html-enhanced email. Each communication that goes out through the system is formatted into whatever graphic “look” has been designed for your system. Typically, it will echo the look of your website. One of the best features of the email maketing system is that it recognizes the settings of the recipient’s computer, and if they are not set up for graphic emails, it will simply arrive at their desktop as a plain text email. No longer does the sender have to worry if the recipient can “see” their email correctly.
Not only does this system let you send as many messages as you want in one step, it lets you do some tracking, also. You can track how many recipients actually opened the email, and how often. This can be of help in measuring the interest level in a particular communication. Finally, it is very easy for a recipient who does not want to be on the list to “unsubscribe.” Email marketing has gotten a bad rap in recent years, as the lines have been blurred between valid marketing and spam. But when properly used, it is a powerful marketing tool, that allows a website owner to “keep in touch” with many clients and prospects with no more effort than it takes to compose a single email.
About the Author
Neil Street is co-founder of Small Business Online, based in Wilton, CT., a website design, management, and promotion company dedicated to the Internet needs of the small business. His website is at http://www.smallbusinessonline.net Send email to neil@smallbusinessonline.net He can also be reached at (203)761-7992
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Email marketing services and email marketing tools from SubscriberMail |
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ClickZ Internet Marketing Experts |
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Email Marketing Solutions from Constant Contact |
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial. |
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Constant Contact Learning Center – Email Marketing Resources |
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns. |
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Email Marketing | Email Campaigns |
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ... |
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Email Marketing Reports |
Hundreds of articles and reviews on email marketing and advertising. |
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Email Marketing - About Email |
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ... |
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Email Marketing Software - Email Marketing Solutions - Lyris |
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Direct email Marketing |
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Pure ))) Email Marketing and Email Advertising |
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Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
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Email Marketing Software from Bronto |
Email marketing software for managing lists and sending newsletters, surveys and other communications. |
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IntelliContact - We Simplify Email Marketing |
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Email marketing | Business Link |
How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
www.businesslink.gov.uk |
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Email Marketing Software: Direct Email Marketing from Listrak |
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
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Mass email marketing software for email newsletters, email merge ... |
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Email Marketing Software & Services from Emailcenter UK |
Email marketing software solutions and services from Emailcenter UK. |
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