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How To Profit From HOT Niche Markets - Every Time!
How To Profit From HOT Niche Markets - Every Time! Copyright (c) 2005, Dr.Mani Sivasubramanian http://www.InstantNicheNews.com = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Do you want to learn two...
Stepping Stones
Many people, when they try to go into business, have at best a loosely defined set of goals. A goal is the purpose towards which any endeavor is directed or in other words, an objective. While the ultimate goal is to make an income, that by itself...
THE PROBLEM WITH HTML EMAIL NEWSLETTERS
The recent trend towards HTML email really disturbs me. I, for one, do not like HTML email. If I want to see the glitz and color, I will go to your website, but send me plain text in your email. Do I receive HTML emails? Sure. But the delete key is...
The Turtle and the Rabbit Do Affiliate Marketing
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What 15 Years in the Network Marketing Industry Taught Me.
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Ezine Don'ts

In business? Then you've looked into or know the potential
an ezine has for your business. It's one of the marketing
tools available to you that can help you increase sales and
create name recognition, too.

Savvy ezine publishers incorporate these four elements to
increase the chance for success.
--Create an "opt-in" ezine.
--Reach your target audience.
--Format a readable ezine.
--Market consistently.

What not to do? Read on --Don't overhaul or change the
intent of your ezine without alerting your readers. Email
the changes to them and provide them with directions on how
to leave your elist.

--Too many ads cause people to hit their "delete" button.
Don't interrupt articles with ads either. The key is setting
expectations; if you present them properly, your ads will
get read.

--Don't use all CAPITAL LETTERS to highlight the topic in
your ezine, even for titles. (OK for offline newsletters;
online, using CAPITAL LETTERS denotes screaming.)

--Do not force new subscribers to complete long subscription
forms containing lots of personal information. While some
will complete the entire form, most will "move on".

--Don't ever add someone to your ezine without their
permission, including "harvesting" (taking and using) email
addresses from anyone who has sent you an email for another
reason.

--Don't distribute ad's in between your article or tip.
Provide ads, yes. You ARE running a business. But
differentiate them from the content.

--Make sure that


designing your ezine is the best use of
your time. If not, hire a marketing company or virtual
assistant. Not familiar with virtual assistants? These
resources can assist you.

--Do not use lots of exclamation marks, question marks, etc.
Spam filters just don't like them.

--Don't wait too long between issues-ezines must be timely.
Although quarterly newsletters are fine in the offline
world, they don't work online. At a minimum, publish your
ezines monthly-or your readers may forget they've subscribed
and report you as a Spammer. Most hosting services will shut
your site down first, and then ask questions later.

--On the other hand, if you have a lot to say and want to
publish weekly or even daily, say so in your subscription
box, so people will know how much volume to expect.

--Don't enjoy writing? Publish a tips ezine, hire a
ghostwriter, or visit an article bank to pick up some free
content.

--Don't forget to change the usual "welcome letter" that is
part of all ezine hosting services. Create a wonderful
personalized "Welcome" for your list; if you offer a bonus,
include it in the welcome note.

About the Author

© 2003 Maria Marsala, Business Growth Specialist.
The author of the ORIGNINAL Create Your Ezine Program.
Learn how you can inexpensivly market your business
using an online newsletter. Ezines help you quickly
get the word out about your product or service to
individuals who want to receive it! For
more information, visit http://www.CreateEzine.com

 

Email marketing services and email marketing tools from SubscriberMail
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Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
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Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
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MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
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Email Marketing Software - Email Marketing Solutions - Lyris
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Direct email Marketing
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Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
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Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
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Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
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