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Build A Business, Not Just A Practice
So, you're an independent professional and you either have or are working toward a successful practice. What would you say if I told you that you could build a business, not just a practice? That you could develop multiple streams of income - some...
Dos and Don’ts in Email Marketing to Increase Your Income Online
Email is free. Or almost next to zero cost.
Whether you send an email to one person or to a million people the cost is typically the same. It is an extremely effective tool for communicating with prospects and customers.
One major draw back...
Internet Nostalgia - Remember "This Dumb Little Ad?"
Internet Nostalgia - Remember "This Dumb Little Ad?" by Cathy Bryant Copyright 2003 http://www.homebizjunction.com Watch out - if you do, you're showing your "Internet Age!" I am, of course, referring to the now infamous "Cookie Cutter" marketing...
Make Money Online: Work from the Comfort of Your Own Home
Copyright 2005 Harley Darby
With so many ways to make money online, what is the best way to work from the comfort of your own home without breaking a sweat?
To make money online requires skill and patience. This article will reveal the...
Stepping Stones
Many people, when they try to go into business, have at best a loosely defined set of goals. A goal is the purpose towards which any endeavor is directed or in other words, an objective. While the ultimate goal is to make an income, that by itself...
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Ezine Don'ts
In business? Then you've looked into or know the potential an ezine has for your business. It's one of the marketing tools available to you that can help you increase sales and create name recognition, too.
Savvy ezine publishers incorporate these four elements to increase the chance for success. --Create an "opt-in" ezine. --Reach your target audience. --Format a readable ezine. --Market consistently.
What not to do? Read on --Don't overhaul or change the intent of your ezine without alerting your readers. Email the changes to them and provide them with directions on how to leave your elist.
--Too many ads cause people to hit their "delete" button. Don't interrupt articles with ads either. The key is setting expectations; if you present them properly, your ads will get read.
--Don't use all CAPITAL LETTERS to highlight the topic in your ezine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)
--Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete the entire form, most will "move on".
--Don't ever add someone to your ezine without their permission, including "harvesting" (taking and using) email addresses from anyone who has sent you an email for another reason.
--Don't distribute ad's in between your article or tip. Provide ads, yes. You ARE running a business. But differentiate them from the content.
--Make sure that
designing your ezine is the best use of your time. If not, hire a marketing company or virtual assistant. Not familiar with virtual assistants? These resources can assist you.
--Do not use lots of exclamation marks, question marks, etc. Spam filters just don't like them.
--Don't wait too long between issues-ezines must be timely. Although quarterly newsletters are fine in the offline world, they don't work online. At a minimum, publish your ezines monthly-or your readers may forget they've subscribed and report you as a Spammer. Most hosting services will shut your site down first, and then ask questions later.
--On the other hand, if you have a lot to say and want to publish weekly or even daily, say so in your subscription box, so people will know how much volume to expect.
--Don't enjoy writing? Publish a tips ezine, hire a ghostwriter, or visit an article bank to pick up some free content.
--Don't forget to change the usual "welcome letter" that is part of all ezine hosting services. Create a wonderful personalized "Welcome" for your list; if you offer a bonus, include it in the welcome note.
About the Author
© 2003 Maria Marsala, Business Growth Specialist. The author of the ORIGNINAL Create Your Ezine Program. Learn how you can inexpensivly market your business using an online newsletter. Ezines help you quickly get the word out about your product or service to individuals who want to receive it! For more information, visit http://www.CreateEzine.com
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