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How To Create A Massive Contact List, Overnight!
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Ezine Don'ts

In business? Then you've looked into or know the potential
an ezine has for your business. It's one of the marketing
tools available to you that can help you increase sales and
create name recognition, too.

Savvy ezine publishers incorporate these four elements to
increase the chance for success.
--Create an "opt-in" ezine.
--Reach your target audience.
--Format a readable ezine.
--Market consistently.

What not to do? Read on --Don't overhaul or change the
intent of your ezine without alerting your readers. Email
the changes to them and provide them with directions on how
to leave your elist.

--Too many ads cause people to hit their "delete" button.
Don't interrupt articles with ads either. The key is setting
expectations; if you present them properly, your ads will
get read.

--Don't use all CAPITAL LETTERS to highlight the topic in
your ezine, even for titles. (OK for offline newsletters;
online, using CAPITAL LETTERS denotes screaming.)

--Do not force new subscribers to complete long subscription
forms containing lots of personal information. While some
will complete the entire form, most will "move on".

--Don't ever add someone to your ezine without their
permission, including "harvesting" (taking and using) email
addresses from anyone who has sent you an email for another
reason.

--Don't distribute ad's in between your article or tip.
Provide ads, yes. You ARE running a business. But
differentiate them from the content.

--Make sure that


designing your ezine is the best use of
your time. If not, hire a marketing company or virtual
assistant. Not familiar with virtual assistants? These
resources can assist you.

--Do not use lots of exclamation marks, question marks, etc.
Spam filters just don't like them.

--Don't wait too long between issues-ezines must be timely.
Although quarterly newsletters are fine in the offline
world, they don't work online. At a minimum, publish your
ezines monthly-or your readers may forget they've subscribed
and report you as a Spammer. Most hosting services will shut
your site down first, and then ask questions later.

--On the other hand, if you have a lot to say and want to
publish weekly or even daily, say so in your subscription
box, so people will know how much volume to expect.

--Don't enjoy writing? Publish a tips ezine, hire a
ghostwriter, or visit an article bank to pick up some free
content.

--Don't forget to change the usual "welcome letter" that is
part of all ezine hosting services. Create a wonderful
personalized "Welcome" for your list; if you offer a bonus,
include it in the welcome note.

About the Author

© 2003 Maria Marsala, Business Growth Specialist.
The author of the ORIGNINAL Create Your Ezine Program.
Learn how you can inexpensivly market your business
using an online newsletter. Ezines help you quickly
get the word out about your product or service to
individuals who want to receive it! For
more information, visit http://www.CreateEzine.com

 

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Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
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Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
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Email Marketing Software - Email Marketing Solutions - Lyris
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www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
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Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
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Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
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Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
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