|
|
|
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or...
How To Drive More Hits To Your Website And Increase Subscription
What is SPAM? Why so many people hate it and yet so many people do it? SPAM is actually known as Unsolicited Commercial Email, it's just like the junk postal mails you receive everyday in your mailbox. The only difference is that sending junk...
The Problem with the Affiliate System
I've recently been reminded that product reviews and recommendations from "affiliates" are completely unreliable and untrustworthy. Anybody who has dabbled in web marketing knows that a prime source of revenue for web marketers is selling...
"Which of These 7 Mistakes Are You Making In MLM?"...
You've done it. You've signed up with a network marketing company. You're ready to get started with your teams advertising system. You're ready, set, go. All the ads hit, you're excited. Like a kid who can't wait to go to Disney World, you wait for...
Why MLM Works for Me!
To tell the truth, at first, multi-level marketing (MLM) did not work for me. As a successful business man with my own business, I thought starting an MLM business to create another source of income would be easy. As I learned in business school,...
|
|
| |
|
|
|
|
|
|
How I Shot Myself In the Foot.. No, Wallet!
This article is free to publish with resource box
If using this article, please send a brief message to palyn@futureinternetmarketing.com
- Word Count: 627 words, 25 word resource box
- Format: 60 characters per line
- URL: http://FutureInternetMarketing.com/articles/fimarticle02.htm
- Autoresponder: fimarticle02@listwarrior.com
- Author Photo (80x105): http://FutureInternetMarketing.com/palyn.jpg
- All links checked September 2003
- Article checked by SpamAssassin and is spam-safe.
- This article is perfect for internet and ebusiness beginners
'How I Shot Myself In the Foot.. No, Wallet!'
by Palyn Peterson
I need to let you in on some very important information. Not
only will this information save you lots money, or possibly
the life of your entire business, but it will allow you to
increase your profits through multiple businesses.
First off, operating an online store is a fabulous and
lucrative pastime, so kudos on making that decision. But
before getting into the thick of it, heed my warning, you do
not want to make this same mistake: only maintain one
distributor for each of your online stores. Two if you MUST.
I know what you might be thinking right now, "But the more
products I have, the bigger the selection will be and I'll
end up selling more -- therefore I'll be making more
profit!" And that's exactly what I thought at one point,
too. But unless you are charging sky-high prices or
maintaining an inventory of your entire stock, then this
thought is only half true.
It is true that you may end up selling more, but the reality
of the situation will quickly appear and you will be losing
money with nearly every sale. And this is all centered
around one simple, and easily glossed-over factor: shipping.
Let me tell you a true story. Many years ago for one of my
businesses, I had this grand idea of creating a recreation
room super store. So I found four distributors for billiard
equipment and recreation room accessories, one for board
games, one for pewter products and one for candles and other
neat decoration items. It sure seemed like a good idea at
the time; I would be able to sell people everything a person
would want and need to setup a recreation room with one
shopping cart. I could virtually feel my wallet getting
fatter. Then reality hit when I sold my very first order.
The customer's order consisted of 1 or 2 small products from
nearly every distributor I had.
Through the online store's
software, I had it setup to charge shipping based on the
customers final price. When all of the items were tallied up,
the customer was charged about $9.00 shipping, which was
reasonable for the size of the order. But when I turned
around to order the products from my distributors, I needed
to pay $5.00 shipping at this one, $3.00 at that one, $4.00
here and there, and $3.50 at a couple others. My shipping
costs totalled nearly $20! That amount was way too much to
pass on to my customer when they were just ordering a few
small items. They would have cancelled their order and moved
on to one of my competitors.
After that fiasco, I quickly reconsidered the direction of
my business.
So if you've got great idea that would involve more
distributors, try opening a second online store. There isn't
any rule that says you can't run 2, 3, or more online
stores! In fact, you might want to do that anyways -- having
multiple streams of income is a proven way of making the big
bucks.
Even if your stores are selling basically the same products,
you will be able to better corner the market at Yahoo!
Shopping, or whatever place you are selling.
Having multiple business will also give you the opportunity
to test advertising with one store and see if sales grow or
shrink in relation to the others. You could even provide
links to your other stores and advertise them as "sister
sites." If your customers trust one of your stores, they'll
automatically trust your "sister sites."
Do you see why you should have only 1 or 2 distributors per
online store? It is very important to keep this in mind for
the long term success of your business. Not only that, but
it gives you a valuable opportunity to create multiple
income streams.
Copyright © 2003 by Palyn Peterson
palyn@futureinternetmarketing.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Sign up for Palyn Peterson's FREE 13 day intensive email
course and discover the 16 necessary basics and 5 advanced
internet marketing techniques. You'll also receive a free
$gift$. http://FutureInternetMarketing.com/guide.htm
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
About the Author
Sign up for Palyn Peterson's FREE 13 day intensive email
course and discover the 16 necessary basics and 5 advanced
internet marketing techniques. You'll also receive a free
$gift$. http://FutureInternetMarketing.com/guide.htm
|
|
|
|
|
| Email marketing services and email marketing tools from SubscriberMail |
| SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ... |
| www.subscribermail.com |
|
| ClickZ Internet Marketing Experts |
| You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ... |
| www.clickz.com |
|
| Email Marketing Solutions from Constant Contact |
| Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial. |
| www.constantcontact.com |
|
| Constant Contact Learning Center – Email Marketing Resources |
| Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns. |
| www.constantcontact.com |
|
| Email Marketing | Email Campaigns |
| Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ... |
| www.benchmarkemail.com |
|
| Email Marketing Reports |
| Hundreds of articles and reviews on email marketing and advertising. |
| www.email-marketing-reports.com |
|
| MailWorkZ Email Marketing Products and Services |
| Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results. |
| www.mailworkz.com |
|
| Email Marketing, Internet Marketing Tool, Bulk Email Marketing ... |
| Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend. |
| www.streamsend.com |
|
| Email Marketing - About Email |
| Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ... |
| email.about.com |
|
| Email Marketing Software - Email Marketing Solutions - Lyris |
| Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ... |
| www.lyris.com |
|
| Direct email Marketing |
| eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment. |
| www.efuse.com |
|
| Topica: Online Marketing and Sales Solution |
| Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ... |
| www.topica.com |
|
| Pure ))) Email Marketing and Email Advertising |
| Provides web-based email marketing solutions to improve brand awareness and advertising communications. |
| www.pure360.com |
|
| Email Marketing Software & Services from Email Marketing Solutions UK |
| Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
| www.emailtools.co.uk |
|
| Email Marketing Software from Bronto |
| Email marketing software for managing lists and sending newsletters, surveys and other communications. |
| bronto.com |
|
| IntelliContact - We Simplify Email Marketing |
| IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ... |
| www.intellicontact.com |
|
| Email marketing | Business Link |
| How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
| www.businesslink.gov.uk |
|
| Email Marketing Software: Direct Email Marketing from Listrak |
| Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
| www.listrak.com |
|
| Mass email marketing software for email newsletters, email merge ... |
| Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals. |
| www.arialsoftware.com |
|
| Email Marketing Software & Services from Emailcenter UK |
| Email marketing software solutions and services from Emailcenter UK. |
| www.emailcenteruk.com |
|
|