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About To Start An Online Business? Read This First.
Copyright © 2004 Steve Shaw I recently received an interesting question from a visitor to one of my web sites: "If there is any advice that you wish you would have gotten before you started a business online, what would it be?". Rather than write...
Relationships, The Foundation Of Your Network Marketing Business
Relationships, The Foundation of Your Network Marketing Business By Jenean Matthews Most of us know if a building is not set on a firm foundation it will fall. The same can be said of your network marketing business. The relationship you...
The Color of e-Business
We all know the tremendous advantages to operating a store front on the Web. But often we overlook the built-in disadvantage that every Internet store front shares… The flat surface of a computer monitor has to substitute for the brick, mortar and...
The MLM Dilemma
Copyright 2005 Steve Lowell Does this sound familiar...? You have taken ALL of the company training, listened to the tapes, recorded phone calls and live conference calls, read all the company materials and tried the products. You bought some...
The New Wave of Multi Level Marketing
There is absolutely no doubt. Network marketing or MLM is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people. In the past, MLM has been dismissed by...
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How To Get Your Email To Stand Out From The Junk
We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.
So how do you improve the chances of making your email stand out from junk mail? (And I’m assuming you’re not sending out unsolicited email. If you are, shame on you.)
First, you want to make it easy for your subscriber or prospect to quickly identify that it’s from someone they know -- “you.”
--Make sure that your “From” line uses your full name rather than something generic like “Webmaster.” You want to burn your name into your prospect’s mind. A webmaster could be anyone.
--Never use ALL CAPS in your subject line
--Don’t use an exclamation mark “!” either.
--Use the same phrase repeatedly in the subject line whenever you send an email. For example, in my ezine, I use my initials DC in the subject line: “DC Web Success Ezine.” So if you’re creating an ezine make sure you use the title consistently.
--Put
your prospect or subscriber’s name in the subject line, e.g. “Susan, Get This Special Report.” (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com)
--Spend time on creating an attention grabbing subject line that will entice the reader to open the email, it’s as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software. --Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see which subject line gets the most response or clickthroughs.
Apply these techniques and you stand a much better chance of having your email read, not sent to the prospect’s “trash” folder.
About the Author
Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT “Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone.” Send a blank email to dcinfobiz@GetResponse.com
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IntelliContact - We Simplify Email Marketing |
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How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
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