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Email - Is it Still a Promotional Tool?
Email, don't you just love it? What a tool: you can contact anybody in the world without spending a dime on postage, paper or ink! All the above are the reasons email is such a formidable tool to promote your business, stay in touch with your...
How To Promote Your Business – A 10 step guide for beginners
Often times when people start an internet business they don't have a clue how to go about their marketing campaign. They end up posting ads aimlessly to places that do nothing but send them spam and waste time and money. Then, after a couple weeks...
New Type of e-Comerce Search Engine on the Block
Marketing your site to sell product is the way the internet works. What if you could miss out this step and sell your product directly to the right person just at the moment they are ready to buy WITHOUT incurring huge advertising costs? Does all...
Taking It Personally
So, finally, you have finished the design of your web site, or your targeted email ad that is going to blow your counter off of the page-and a fine piece of work it is! You've got the scripts, the applets, and the flash animations all ready for...
The Ten Commandments of Linking
The Ten Commandments of Linking By Glenn Canady “Gorilla Website Marketing” http://www.gorillawebsitemarketing.com I’ve been teaching people the virtues of linking the right way for a long time in my book, “Gorilla Website Marketing”. However,...
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How To Get Your Email To Stand Out From The Junk
We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.
So how do you improve the chances of making your email stand out from junk mail? (And I’m assuming you’re not sending out unsolicited email. If you are, shame on you.)
First, you want to make it easy for your subscriber or prospect to quickly identify that it’s from someone they know -- “you.”
--Make sure that your “From” line uses your full name rather than something generic like “Webmaster.” You want to burn your name into your prospect’s mind. A webmaster could be anyone.
--Never use ALL CAPS in your subject line
--Don’t use an exclamation mark “!” either.
--Use the same phrase repeatedly in the subject line whenever you send an email. For example, in my ezine, I use my initials DC in the subject line: “DC Web Success Ezine.” So if you’re creating an ezine make sure you use the title consistently.
--Put
your prospect or subscriber’s name in the subject line, e.g. “Susan, Get This Special Report.” (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com)
--Spend time on creating an attention grabbing subject line that will entice the reader to open the email, it’s as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software. --Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see which subject line gets the most response or clickthroughs.
Apply these techniques and you stand a much better chance of having your email read, not sent to the prospect’s “trash” folder.
About the Author
Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT “Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone.” Send a blank email to dcinfobiz@GetResponse.com
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