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How To Get Your Email To Stand Out From The Junk

We know that email marketing is a cheap
method to reach our customers, prospects
and subscribers. However, the increasing
amount of unsolicited commercial email
is clogging up the inboxes of everyone.

So how do you improve the chances
of making your email stand out from
junk mail? (And I’m assuming you’re
not sending out unsolicited email.
If you are, shame on you.)

First, you want to make it easy for
your subscriber or prospect to
quickly identify that it’s from
someone they know -- “you.”

--Make sure that your “From” line
uses your full name rather than
something generic like “Webmaster.”
You want to burn your name into
your prospect’s mind. A webmaster
could be anyone.

--Never use ALL CAPS in your
subject line

--Don’t use an exclamation mark
“!” either.

--Use the same phrase repeatedly
in the subject line whenever
you send an email. For example,
in my ezine, I use my initials
DC in the subject line: “DC Web
Success Ezine.” So if you’re
creating an ezine make sure you
use the title consistently.

--Put


your prospect or subscriber’s
name in the subject line, e.g.
“Susan, Get This Special Report.”
(This is easy to do if you use
an autoresponder. Get one at
http://www.GetResponse.com)

--Spend time on creating an attention
grabbing subject line that will
entice the reader to open the email,
it’s as an important as creating a
headline for an ad. But be careful
not to use words (such as Free) that
could target your email by anti-spam
software.

--Write two or three compelling
subject lines. Then divide up
your “Opt in” mailing list and
test to see which subject line
gets the most response or
clickthroughs.

Apply these techniques and you
stand a much better chance of
having your email read, not
sent to the prospect’s “trash”
folder.

About the Author

Dave Coyne is a copywriter,
marketing consultant and president
of DC Infobiz.
Get his FREE REPORT
“Start A High Income, Low Risk
Home Business And Never Create
A Product, Write An Ad or
Talk To Anyone.”
Send a blank email to
dcinfobiz@GetResponse.com

 

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www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
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Email Marketing Reports
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www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
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Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
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email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
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www.lyris.com
 
Direct email Marketing
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www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
www.listrak.com
 
Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
www.arialsoftware.com
 
Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
www.emailcenteruk.com
 
 

 
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