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Informative Articles

10 Things to Consider Before You Do a Trade Show
1.Find out if the trade show is focused on your target market. 2.Talk with the promoters and find out the history. How many trade shows have they done before? What was the turnout? They should be able to give you figures. Find out how they plan...
Affiliate Marketing – My Best Decision
When I decided to quit my job and start an internet business, I was clueless. I researched and found several viable opportunities however the more I read, the more I realized how difficult this was going to be. I did not have a product and was in no...
Are You a High Traffic Site?
If you are an affiliate or are thinking of becoming an affiliate in an affiliate program you probably have seen some statistics like these in the affiliate sign-up information: "Low traffic sites can earn $500 - $1,000 per month, medium traffic...
“Improve Your Email’s Deliverability“
With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in...
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction “Link Popularity” – these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a...
 
How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they don’t even sell? Or fail to provide the basic information people need to make the decision to buy? Here’s a cautionary tale-- with a happy ending.

Has this ever happened to you?
I’m looking online for lamp shades. I go to Google and click on the top Sponsored Link in the right column: Expo.com. I’m taken to their “Lighting and Fans” page. There are 29 links in the left navigation, but no lamp shades. So I do a keyword search.

Products Found = 0.

All I can do is wonder why they wasted my time and their money, and move on to the next ad.

Close, but no cigar.
Clicking on the second ad takes me to a home page with a “Shades” tab. I click on that and arrive on a page with
information about sizes and a link to the lamp shade collection.

I start browsing and find one I’m interested in. The text instructs me to “Click on lamp image for detail.” I guess they mean lamp shade image. I click, and to my surprise, I see the
exact same thumbnail I was looking at, but now I have four color choices and an “ad to cart” button.

OK, I’m a designer. I can appreciate subtlety. But what’s the difference between White, Off-White, Beige and Coffee? All this site shows me is a little grey photo-- but “Dirty” isn’t one of the color choices.

I see the toll-free phone number at the top of the page. I call (during their normal business hours) and get voicemail. They say my call is very important to them, but I’m


not so sure...

Third time’s the charm?
Back to Google, click on another ad which takes me to a page with lamp shades (YAY!). I can sort by nine different criteria, but even so, I don’t see exactly what I want.

There’s a link to talk to a lighting consultant. I’m skeptical, but I call. Someone answers the phone! I explain what I want and I’m told I need a custom shade. This company doesn’t make them, but the consultant refers me to two
other sites where I can order custom-made shades.

Even though I didn’t find what I was searching for, I really appreciate this experience. I’d be happy to return to this site and do business with this company in the future.

The moral of this story.
Have some respect for your customers. Think about their needs and do everything you can to meet them. If you’re advertising a product for sale it should be available on your site. If you expect people to make a choice, provide
the information and pictures they need to feel comfortable making a decision.

And even if you can’t make the sale today, you can and should offer a good customer experience because there’s always tomorrow.

About the Author

Barry Harrison is the author of "REDiTIPS"
eMarketing Newsletter and a partner in Resolve Digital,
Web Strategy for the Real World.

Engaging Web design
Effective Internet Marketing
Essential Content Management Tools

Visit his site at http://www.resolvedigital.com or
mailto:barry@resolvedigital.com

 

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Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
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Email Marketing Software: Direct Email Marketing from Listrak
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Mass email marketing software for email newsletters, email merge ...
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Email Marketing Software & Services from Emailcenter UK
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