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A single email is never enough
“Repetition is the key to advertising (marketing)”. Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.
Jason, now the owner of Ultimate Web Designing...
Build A Business, Not Just A Practice
So, you're an independent professional and you either have or are working toward a successful practice. What would you say if I told you that you could build a business, not just a practice? That you could develop multiple streams of income - some...
How to stop two major business expenses and save thousands of dollars every month
Copyright 2005 Connexions247.com
Hello everyone,
I’ve been in the Internet Business industry for a few years now… always trying to figure out new ways to keep money into my pockets. Yes that’s right, KEEP money… The reason why I’m saying this...
The “secret weapon” of successful web marketing is…
Copyright 2005 Liz Micik Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they...
Want Bigger Profits? Think of Your Web Site as a Catalog, Not a Store
For years people have been talking about web sites being storefronts. The truth is, web sites have little in common with traditional stores. Thinking of your site as a web storefront can take you down the wrong path from the start. This is a topic...
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Link Popularity Basics
Link popularity has recently become an important aspect to consider when promoting a website. Many search engines have started to use link popularity to help determine ranking in their listings. Gaining links from other sites is also very beneficial because you gain added traffic when users follow the link from another site to your site.
What Is Link Popularity? Link popularity is basically the number and quality of links that point towards your site. A link from a very important site is worth more than a link from a smaller site. The search engine companies think that an important site would only link to your site if your site was important, and it makes sense too. Try getting the main page of Yahoo! to link to you and you'll fail, but if you did get a link, then your site must be worth something. You couldn't even get a link to your site from a medium size site unless your site was important enough and had something to offer. Both of which are important aspects in determining relevancy - a search engines main goal.
The number of links is also important for the same reason. Your site must be important if many sites link to you. Search engines know these things, and that is the basis for link popularity.
Linking Strategy Rules
The most basic way of gather and exchanging links is to simply visit websites and email the webmaster asking for a link exchange. However, there are a few rules to keep in mind.
1. Related, Not Competitive - You should try to focus your linking strategy on sites related to yours, but not in direct competition. For example, a search engine submission company site wouldn't want to link with a competitor. They would be better off linking with a website that teaches various ways of promotion.
The object is not to lose business to competitors, but to gain business from similar sites.
2. Offer A Link - Most sites won't just give out a link for nothing in return. Have a link to their site setup and then email them asking for an exchange. Even go as far as to give them the URL of where their link is located. This basically just makes the offer more serious because you already have a link setup.
3. Be Selective - You shouldn't just fire off an email to every website you find asking for a link exchange. Be selective based on the importance of your site. If you have a large site that has been around a while, you can be more selective with your linking. You just want to be sure that you aren't wasting your time with sites that will benefit greatly from your link, but won't do much for you at all.
4. Mini Yahoo! - When I created my links page, I had in my mind a picture of a small directory. Yahoo uses actual people to decide where and if a site gets added. Although my link page is obviously much smaller than Yahoo, I try to keep the same idea. I set up a page with different categories that relate to my site. This makes your links page professional and also offers another free service for my visitors to use. They can use my links page as a targeted directory where they can easily find specific, relevant information.
Best of luck to you,
JC Anderl www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about marketing or website promotion.
About the Author
JC's website, Redlionbooks.com, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at http://www.Redlionbooks.com
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