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10 Easy Tips to Improve Your Ezine
10 Easy Tips to Improve Your Ezine Copyright Terri Seymour Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed...
5 Reasons Why Link Swapping Is Killing Your Website
I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML. Shortly after it went live I realised that nobody apart from me could see it and it started to dawn on me what this 'Internet thing' is all...
Credit Card Snafus! Tons of Dog Food! What's Going On Online?
Imagine this scenario. You are ordering vitamins at drugemporium.com. You register for the site, put in your shipping and payment information and press "Express Checkout." Up comes an order not for your vitamins, but for the products ordered by...
How To Dispel Anti-MLM Arguments
At times, you'll meet people who you think would be great prospects for joining in your MLM or network marketing opportunity with you. The only problem is they are opposed to the MLM concept and don't want anything to do with one. So how do you...
Why aren’t visitors buying?
You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales. What's wrong? (1) People very rarely buy the first time. You must have heard the statistics - people...
 
New Viral Tactic: 'Cause Marketing'

Once again, I've discovered a NEW marketing technique. We'll
call it 'Cause Marketing'.

It's a very simple concept really, pick out your favorite 'cause' that
you can rally people behind, say for instance the fight against the
use of Smart Tags.

Then, you set up a Non-Profit.org web site with text running down
the evils of the Smart Tags you are fighting against. In the sales
copy, er, uh, I mean, text on your Non-Profit.org site, you infuriate
people against the evils of big business, such as Microsoft, and
against another terrible aspect of society like say Communist or
Dictatorship governments that dare to censor their citizens access
to parts of the Internet.

Now, after really working up people against these things, you
declare that you will launch a massive media campaign aimed at
stopping these horrific practices.

The kicker, of course, is that you need a way to collect names and
email addresses from this Non-Profit.org site. One good way to
do this could be to ask visitors to sign a petition. Naturally, you
will deliver the petition as promised, but what you will also do is
ask visitors to sign up on your marketing ezine's list at the same
time they are signing the petition.

Of course, you won't do this by requiring them to fill in their name
and email again for the separate list, but instead you will just have
two already checked boxes. The first box pertains to the


petition,
and the next to the subscription to your ezine.

The logic being that who, after reading about how you are taking
on big business, censorship, and all other manner of evil, will not
want to subscribe to your ezine?

Doesn't that sound like an incredible idea? Aren't you glad I am
able to illustrate these new concepts for you?

Of course, there is an outside chance that if you undertake this kind
of 'Cause Marketing' that a cynical ezine writer will take hold of
your concept and devote an entire article to making fun of you.

Of course, nothing is more important than gleaning names and
email addresses for your business, right?

Who cares that some may view asking for people to subscribe to a
marketing ezine from a Non-Profit.org site as tacky?

Who cares that the only 'massive media' campaign you will be
running will be to get people to your petition site so they can
subscribe to your marketing ezine so you can in turn get more hits
to your web site.

I mean, hey, you're fighting against people that are using illicit
means of gaining traffic to their web site. You are the good guy!

About the Author

Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to One 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Publish Your Own Quality Ezine with Little Work and a Lot of Help
http://www.netplaynewsletters.com/publisher.html

 

Email marketing services and email marketing tools from SubscriberMail
SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ...
www.subscribermail.com
 
ClickZ Internet Marketing Experts
You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ...
www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
www.listrak.com
 
Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
www.arialsoftware.com
 
Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
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