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Internet Marketing For Sales Leads
Copyright 2005 Mike Law NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to...
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"The 3 secrets to successfully analyzing your marketing campaign" By Shaan Yuhas - February 17, 2003 It used to be that just getting traffic to your website was success. Today that just isn't the case. To survive on the internet, marketers have...
The Truth About Affiliate Commissions
How can you boost your affiliate commissions? Scenario: You participate in one or many affiliate programs. You get plenty of hits. Your conversion ratio is about 2% (which is good) and yet you're only making $42.80 per month. It's nothing to...
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Online Success, By The Numbers

Do you know your conversion rate? What
about your cost per visitor? All the terms basically deal with the same question:

Do you know how much a visitor is worth
to you? So that, when you purchase
advertising, you won't end up overpaying?

Internet marketing, it's been said, is a numbers game. This becomes critically
evident after you've finalized your web site and offers, gotten a few sales under your belt, and are ready to go wide with your advertising effort.

So ready to get out there and make some
real money? But wait...do you know how
much advertising to buy, what you can
afford?

Follow the steps below, to determine your numbers, before you spend so much as a penny!

1. Determine How Strongly Your Web
Site Is Pulling

First, get a handle on your traffic. These numbers can be retrieved from your
hosting service's server logs. Many, if not most, web hosts provide a traffic log feature as part of their standard package.

If you aren't sure whether your host offers this, ask!

Choose a time period to analyze - either
a week (if you have high traffic) or a month.

Examine the logs - during your chosen
time period how many visitors came to
your site? How many sales resulted from
this traffic? This is your visitor to sales ratio.

To make it easy, say that you receive
1,000 visitors a month, and ten of them
buy something from you. Your visitor to sales ratio is 100 to 1 (1,000 divided by 10).

If you receive a higher level of sales, say 20 for the same 1,000 visitors, your ratio would be 50 to 1 (1,000 divided by 20).

Then, you take this ratio and apply the
profit per sale. So, using the 50 to 1 ratio from above, if you closed one sale for every 50 visitors, and your product costs (and yields a profit of) $50, you can pay up to a dollar for that visitor,


and break even.

The numbers:

1 sale, multiplied by $50 per sale, divided by 50 visitors, equals $1.

Now, your goal is to pay LESS than the
$1 cost per visitor - this difference is your profit.

You have to have a firm sense of your cost per visitor before moving forward with an expensive advertising campaign! Or you may soon find yourself overextended, and operating in the red.

2. Capture Those Non-Customer Email
Addresses!

Now, before you run out and start to place ads, there will be an increased level flowing through your site very soon. Remember our 50 visitor to one sale ratio from earlier? One will buy...but 49 won't. You have to have a way to capture the non-purchasing visitor emails for future marketing efforts.

How to entice them to give up their
addresses? Have sign up fields to your
ezine on each and every page of your web site. Offer free information, in return for their email addresses (a free report, a multi-part mini course, a free ebook, etc.)

3. Track Your Way To Success

Finally, before you start advertising, you must have a way to track your results. Otherwise, you'll have no way of knowing which advertising vehicles are performing for you...which to keep, which to discard.

Sam Robbins' Adminder is one piece of
software that is highly rated, and heavily used: http://www.adminder.com

If you successfully do all three of the above, you'll be able to proceed with placing your ads with confidence, firm in the knowledge that you're operating your business at a profit (and not running in the red).

About the Author

Paula Morrow heads Ideal Marketing
Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html

 

Email marketing services and email marketing tools from SubscriberMail
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You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ...
www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
www.listrak.com
 
Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
www.arialsoftware.com
 
Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
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