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10 Secrets Of The Super-Affiliate Mindset
10 Ways to Sell Expensive Affiliate Products and Make Huge Commissions by Anik Singal One of the quickest ways to boost your affiliate income is to offer high ticket products. Commissions as low as 5% can still pay off handsomely, provided the item...
21 Free or Low-cost ways to Promote your On-line business
After developing my product, having not much in my cookie jar to spend on promotion, I researched and found a lot of very effective promotional ideas that brought me success with my personalized cartoon business.
1) In the beginning...
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Online Money Making site 5000 FREE LEADS
You've found it! This is the site that will make you MONEY. Take control of your future now. This is one of the best business opportunities on the internet which includes 5000 FREE LEADS. It doesn’t get any better than that and you don’t even have...
Want Bigger Profits? Think of Your Web Site as a Catalog, Not a Store
For years people have been talking about web sites being storefronts. The truth is, web sites have little in common with traditional stores. Thinking of your site as a web storefront can take you down the wrong path from the start. This is a topic...
Why This Is The Best Year Ever to Shop AND Sell OnLine
Internet shopping has been a fad for many. They tried it one year with minimal success and major headaches and stayed away from it ever since. There have been credit card scams, delayed deliveries, and confusion over orders. But not this year. ...
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Qualifying Yourself as a Reliable Vendor
Marketing is a numbers game. This maxim is true, although it can be viewed from several angles. Proponents of bulk email advertising and traffic exchanges contend that if you expose your message to a vast number of people, only a small percentage of them need to become paying customers for your business to substantially grow… and they're right.
Conversely, however, if a high percentage of the people who see your message become paying customers, you only need expose your message to a small group of people to see the same increase in business. Both approaches are useful for certain products and certain marketing messages. The nearly unlimited audience of the Internet makes the volume advertising approach relatively easy to pursue. This article examines the second, comparatively subtle art of increasing your customer conversion rates.
The average computer user has become an old hand at deleting commercial emails with barely a passing glance and ignoring flashing banners as they surf the web. So you have a product that will increase their productivity, impress their friends, inspire their children, and improve their life beyond imagination; if only they knew about it. How do you tell them? Answer: don't.
You'll be much better off if they find out from an objective third party, or (better still) learn how great you are on their own. Sounds great, right? Only no objective third party knows (or cares) who you are and the only chance someone will find you on their own is if they type your URL into their browser to see if your domain name has already been taken. Every entrepreneur is in this position when starting out, and the ones who have gotten past it spent their marketing dollars developing a relationship of trust with their customers.
The practice of qualifying yourself as an expert in the field of your product, long before the audience even knows you have a product to sell, yields amazing marketing benefits. Instead of scaling the defensive walls of a wary customer whose looking for the catch, you're sharing expertise with an enthusiastic listener actively seeking information. Once your audience has discovered that you have valuable knowledge in an area, they'll
want to know what products you recommend.
A classic example of this type of qualification is media coverage. You'll see a huge jump in traffic and your conversion ratio of visitors to customers if you're mentioned in an article that appears in a magazine, newspaper, or online news site with a large audience. Craft a newsworthy press release and distribute it to as many media outlets as you can. Professional distribution services can be expensive, often as high as several hundred dollars, but the potential payoff is enormous.
You can also make it easy for potential customers to learn about your products on their own by creating a newsletter with valuable content. The more times a potential customer sees your name, the stronger their confidence grows that you're not a fly by night operation that's going to take their money and run. If you consistently put out a readable newsletter, your subscribers will come to view you as a trusted voice in your field.
Articles such as this one are also a good means of establishing you understand your product and the needs of your target market. Imagine you're interested in buying a briefcase. You read an article explaining how a briefcase can protect important documents, create a professional image that gives people confidence in you, and turn any table at which you sit into a mobile office. All other things being equal, aren't you more likely to buy a briefcase from the link at the bottom of that article than the link on a page by itself that says "briefcases for sale"?
So before deciding to look for the advertising method that will give you the biggest head count at the lowest cost, consider methods that qualify you as a reliable vendor that helps your customer make informed purchases. It might be the best way to keep your customers coming back for more.
About the Author
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Copyright (c) 2003 Clay Mabbitt.
Clay Mabbitt writes articles about Internet affiliate
and MLM opportunities. Need in-depth reviews of the
latest online income programs? Find them at
http://www.affiliatescreen.com/
******************************************************
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