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5 Compelling Reasons to Choose a Wellness Opportunity
Copyright 2003 Priya Shah I actually have two separate online businesses - 1. Selling wellness products and 2. Selling digital information products (eBooks) Because I can look at things from both perspectives, I often tend to compare the two...
Email Market Without Getting Persecuted
----------------------------------------------------------- Permission is granted for the article below to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are...
Making Real Money With Google AdSense
There are many Make Money Fast (MMF) websites out there that tell you it's possible to, well, you know, do just that; make money fast. However, did you know that although some owners of these MMF systems have made a total revenue between $300,000...
Target the Little Guy. This Could be a Reely BIG Shoo!
Out once again to illuminate the dark corners of internet shows for the tiny shining light of small business tools, I have just returned from AIIM 2002 where they describe the show thusly: Enterprise Content Management creates successful SYNERGIES...
Viral Mutations Of Email List Building: Creating New Strands! Part 1
The virus known as influenza has been around for thousands of years. Yet, no one on the face of the earth has ever been able to beat or destroy this damaging virus. This virus has become unstoppable, and has stood the test of time. Now what does...
 
Reciprocal Linking - A Business Partnership

Link popularity is becoming the latest "in-thing" to get your website ranking well with the Search Engines.

Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking. In addition, a lot of website owners are becoming particularly choosey as to who they link with, and they cannot be blamed for this. Linking to good quality websites is paramount.

So where does that leave the website owner with a low to average Google Page Ranking?

We will presume for just a moment that your website has an overall Google Page Ranking of between 0 and 3 (out of a possible 10). How can you improve this so that you have a better chance of getting good quality reciprocal links?

Link exchange is not the only thing that helps increase your Website Page Ranking. It is a combination of a number of factors, such as :

* Great relevant content.
* Designed to keep the visitor interested and informed.
* Meta Tags should be well optimized.
* Keyword density
* Frequently updating the content.

There is a lot of free information regarding page ranking - just
put "google page ranking" in the Google search bar for more details on this topic.

Back to Linking!

Developing a good Links Page on your website takes a lot of effort to start off, especially if you are doing it manually and not using a Link Program.

You need to plan and organize your time so that you can evaluate possible link partners thoroughly. You should check their website to ensure it is of high quality, providing relative information and products to your website theme.
There are a few schools of thought regarding linking to "competitor" websites, some feel it is not a good thing.

However, personally I don't believe it to be detrimental as long as your website offers top quality information and products. After all a little bit of competition helps keep us on our toes. Whether shopping online or offline, people usually browse for bargains or the best quality before
making a purchase.

This of course, works both ways as your site is also listed on competitor sites. So having a good balance of both competitor sites and related sites is the best answer.

Planning your links page is important in that you need to determine how you want it to look, what categories you will have and the


size and positioning of the links. Will you just have text links or will you accept banner links?

It is good practice to have the Link menu button placed in a prominent position on your home page. This is also a point to remember when evaluating possible link partners -
on some website you can spend ages searching for the Link button and the Link pages.

There is also the practice of placing extremely good beneficial links on other pages of your website. For example:

If your site is promoting health products you may very well want to place a banner ad on your homepage for say a health magazine.

In most cases you will be required to place a link on your website first prior to requesting a link exchange.

Once you have placed the link, send an email advising that you have visited their site and believe a link exchange would be beneficial to both parties. Mention something about the site that impressed you, this way they will know you have actually visited their website. Endeavor to get a name to address the email to if at all possible.

Of course, many sites today have everything set up with forms that enable you to just fill in your website details including the reciprocal link address. This does make the job much easier, but it is good business practice to send a confirmation email advising that their link is listed on your site and that you look forward to a reciprocal linking arrangement.

This last step can be beneficial at a later date in that you may want to approach them in the future with a joint venture proposition for example. Linking is more than just swapping site information, it can be the first step to a profitable business partnership.

A couple of important points to remember :

* Check all the links regularly to ensure they are working.
* Check that your link is still listed on the partner site.

As your Link Pages grow, it will probably become necessary to use a Link Managing Program or Service, there are a number of very good ones available, some with a free trial
period.

Happy Linking! Joan Maughan CEO of Summerset Global Marketing. Joan's previous experience in business has been in accounting and secretarial fields. Joan set up her website to provide honest, reliable products, service and advice after realizing the pitfalls facing newcomers to the internet business world. http://www.joanmaughan.com

 

Email marketing services and email marketing tools from SubscriberMail
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www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ...
www.benchmarkemail.com
 
Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
www.mailworkz.com
 
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ...
email.about.com
 
Email Marketing Software - Email Marketing Solutions - Lyris
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ...
www.lyris.com
 
Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
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Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
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Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
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Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
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