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5 Sure Fire Ways To Send Visitors Away For Good
So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire...
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It's All About The Hits
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Rejection

Much of the "hype" concerning affiliate programs centers on the
anonymity of the web, and that you won't have to have a "face to
face" relationship with your potential clients. Let the
autoresponders do the work, have the money deposited in your bank
account while you sleep, yatta, yatta, yatta.

People want to do business with people. If you're in sales, and
can't stand "Rejection", you're in the wrong business. Trying to
market something online, does not shelter you from this either.
People will contact you and not buy into your offer.

Worse yet, you don't even get any contacts. If this is happening,
you might want to ask yourself why. Many people will simply
"quit" and write it off as a bad experience. Those who succeed
find out why.

The first axiom of marketing is that people want to do business
with people. If their only contact is with an affiliate page,
that may or may not bear your name, they will most likely "click
on by". Ask yourself - would you do business with someone you
never heard of, know anything about, and have no way of
contacting?

Letting people know about you is one of the strongest statements
you can make about your business. If you give a short background
on yourself, with appropriate contact information, they most
likely will have the necessary confidence to proceed. I have
full contact information on my website, including a telephone
number they can call in the event of a question or a problem.

Now you might think that giving your phone number to the world,
is going to result in a lot of "bad things". Not true! In our
8 years of doing business on the Internet, I have never had a
"crank" call - never. I post the hours that people can call,
and receive very few calls outside of that time frame. After
hours, I turn on the answering machine and give them the hours
I'm available. I suggest a broadcast type of message which
doesn't allow the caller to leave a message.

Now the majority of people will never call, but will use the
email channels provided instead. The presence of a telephone
number however, goes a long way in allaying their concerns. I
don't recommend an "800" number, as people will think twice
before spending their own dime to call. I also give a mailing
address, and


no, we haven't been visited by "stalkers".

Another nice touch is to include your photo with your Bio
information. As they say, "it's always nice to put a face with a
name". The more you can establish a personal bond with your
potential buyer, the greater your chances of success.

The second axiom of business is to learn from your mistakes, and
correct the things that you are doing wrong. During the Second
World War, when a young group of pilots in the RAF were fighting
for their lives in the air over England, they would often be hit
by enemy fire. Their engine would start to misfire causing it to
make knocking noises. Thus was coined the phrase "every knock
is one step closer to home". They had a great attitude.

We can take a lesson from them. If you can determine why your
offer is being knocked or rejected by your potential clients, the
closer you will get to attaining your goals. Rejection is common
in business, and even the largest companies do studies on every
ad campaign they conduct to make them better.

A simple statement on your web page to encourage feedback can go
a long way, but don't be discouraged by some of the remarks you
will receive. No matter how crude some may be, they are being
triggered by something, so don't take offense. Now while I
normally advocate the use of a form for sending information from
a website, here I do not. Let them be automatically transferred
by use of the "mailto:" command to their email account to write
the message, as you will then know the return address is valid.

Yes, they may wish to remain anonymous as well, but the use of a
form in this instance, which simply allows them to vent, will
serve little purpose. You really don't want to be influenced by
some bored grade schoolers with nothing better to do.

Follow up to all the legitimate replies you receive to find out
why they have reservations. Just this process alone may swing
them into your camp. Rejection is not always bad, and if you use
it properly, it just may go away.

About the Author

Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com

 

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www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
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Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
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Email Marketing, Internet Marketing Tool, Bulk Email Marketing ...
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
www.streamsend.com
 
Email Marketing - About Email
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email.about.com
 
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Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
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