|
3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.
You may already...
Affiliate Program Intro
What is an affiliate program? Everyone who surfs the web has come across affiliate programs. You may have seen a banner on a website that says, “click here”, and once you do, you get access to whatever’s being promoted. Or you could click on a link...
email marketing 101
You have permission to publish this article, as long as the resource box remains intact and the content unaltered. If you post this article on a website or e-zine, please ensure that the links are set up as hyperlinks and send a mail with the URL...
Plain Jane Email Equals Flat Results
Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages...
Web Advertsing: Its All About the Click Thrus!
Copyright 2005 Rod Davis Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with lots of different online advertising agencies and Internet marketing companies. I would...
|
|
|
|
|
|
|
|
Taking Email Marketing To The Next Level
How to use the latest e-messaging strategies to increase profits.
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.
More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf the Net, the vast majority of North Americans check their email every day.
Email marketing is the most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of the cost.
Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all the emailing themselves.
New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.
Here are four features you will want to use in your email marketing efforts:
- Include HTML in your email messages. Most email programs are now equipped to read HTML.
Your logo, banner, bullets, and color elements can make your message jump off the screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. *Important - Make sure you have pre-qualified your recipient - do they want to receive HTML messages!*
- Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire months' worth of messages and tell the manager which weeks, days, or hours to release them to your list.
- Take advantage of a POP import feature. It automatically takes the email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week.
- Make sure the software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for the tech guy to show up, you can speed through the job on your own.
About The Author
Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. MailWorkZ's award winning email marketing tool, is key to reaching your customers in a highly efficient, personalized manner. Reach Karen at karen@mailworkz.com
|
|
|
|
|
Email marketing services and email marketing tools from SubscriberMail |
SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ... |
www.subscribermail.com |
  |
ClickZ Internet Marketing Experts |
You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ... |
www.clickz.com |
  |
Email Marketing Solutions from Constant Contact |
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial. |
www.constantcontact.com |
  |
Constant Contact Learning Center – Email Marketing Resources |
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns. |
www.constantcontact.com |
  |
Email Marketing | Email Campaigns |
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ... |
www.benchmarkemail.com |
  |
Email Marketing Reports |
Hundreds of articles and reviews on email marketing and advertising. |
www.email-marketing-reports.com |
  |
MailWorkZ Email Marketing Products and Services |
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results. |
www.mailworkz.com |
  |
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ... |
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend. |
www.streamsend.com |
  |
Email Marketing - About Email |
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ... |
email.about.com |
  |
Email Marketing Software - Email Marketing Solutions - Lyris |
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ... |
www.lyris.com |
  |
Direct email Marketing |
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment. |
www.efuse.com |
  |
Topica: Online Marketing and Sales Solution |
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ... |
www.topica.com |
  |
Pure ))) Email Marketing and Email Advertising |
Provides web-based email marketing solutions to improve brand awareness and advertising communications. |
www.pure360.com |
  |
Email Marketing Software & Services from Email Marketing Solutions UK |
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
www.emailtools.co.uk |
  |
Email Marketing Software from Bronto |
Email marketing software for managing lists and sending newsletters, surveys and other communications. |
bronto.com |
  |
IntelliContact - We Simplify Email Marketing |
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ... |
www.intellicontact.com |
  |
Email marketing | Business Link |
How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
www.businesslink.gov.uk |
  |
Email Marketing Software: Direct Email Marketing from Listrak |
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
www.listrak.com |
  |
Mass email marketing software for email newsletters, email merge ... |
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals. |
www.arialsoftware.com |
  |
Email Marketing Software & Services from Emailcenter UK |
Email marketing software solutions and services from Emailcenter UK. |
www.emailcenteruk.com |
  |