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THE PROBLEM WITH HTML EMAIL NEWSLETTERS

The recent trend towards HTML email really disturbs me.
I, for one, do not like HTML email. If I want to see the
glitz and color, I will go to your website, but send me
plain text in your email. Do I receive HTML emails? Sure.
But the delete key is right there and I use it. And so do
a lot of other people. HTML belongs in web pages.

One major concern is bandwidth. HTML email files are much
larger than plain text. I resent the fact that it takes
longer to download the HTML email from my server. It also
takes longer to load it into the email window. Then I have
to scroll back and forth. Forget it. Deleting is easier.

Regular email done in HTML is rather pointless. My biggest
concern are newsletters done in HTML. These are large
emails anyway, and doing them in HTML is only compounding
the problem. One must consider the recipient. Are we so
egotistical to believe that ALL the people on the 'net are
in the USA?? What about the millions of people in other
countries who pay by the minute to download these extra
large files of HTML emails? Some of these people prefer to
download their email, and then go offline while they read
them. This makes the images in HTML email rather useless.
For the


images to work, you must stay online.

Then there is the problem of some email programs that do
not support HTML. Just because yours does, doesn't mean
that mine does. DO NOT assume that everyone can read HTML
e-mail just because you can. Consider, too, that not all
email readers will display your HTML in the same way. It
may not look the way you think it does.

Some newsletter publishers give their subscribers the option
of receiving plain text or HTML. This is all well and good,
however, it seems to me that it would be twice the work for
the already overworked editor to format the same newsletter
twice. Maintaining two lists of subscribers would also
become a burden.

Whats the point in making your newsletter look just like
your website? Why bother with the newsletter? Just send 'em
to your website and be done with it.

What makes a newsletter good? Simplicity, readability, full
of content that the reader wants, and a lack of flashing
glitz. Keep it simple, and keep your subscribers.

ABOUT THE AUTHOR
windsong is the editor/publisher of six newsletters.
One of them is All About E-Zines:
http://marketing-resources.com/EZzine.html

 

Email marketing services and email marketing tools from SubscriberMail
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www.clickz.com
 
Email Marketing Solutions from Constant Contact
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
www.constantcontact.com
 
Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
www.constantcontact.com
 
Email Marketing | Email Campaigns
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Email Marketing Reports
Hundreds of articles and reviews on email marketing and advertising.
www.email-marketing-reports.com
 
MailWorkZ Email Marketing Products and Services
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results.
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Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend.
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Email Marketing - About Email
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Email Marketing Software - Email Marketing Solutions - Lyris
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Direct email Marketing
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment.
www.efuse.com
 
Topica: Online Marketing and Sales Solution
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ...
www.topica.com
 
Pure ))) Email Marketing and Email Advertising
Provides web-based email marketing solutions to improve brand awareness and advertising communications.
www.pure360.com
 
Email Marketing Software & Services from Email Marketing Solutions UK
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers.
www.emailtools.co.uk
 
Email Marketing Software from Bronto
Email marketing software for managing lists and sending newsletters, surveys and other communications.
bronto.com
 
IntelliContact - We Simplify Email Marketing
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ...
www.intellicontact.com
 
Email marketing | Business Link
How to use email to promote your business in a constructive way that stays clear of anti-spam rules.
www.businesslink.gov.uk
 
Email Marketing Software: Direct Email Marketing from Listrak
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ...
www.listrak.com
 
Mass email marketing software for email newsletters, email merge ...
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals.
www.arialsoftware.com
 
Email Marketing Software & Services from Emailcenter UK
Email marketing software solutions and services from Emailcenter UK.
www.emailcenteruk.com
 
 

 
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