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101 Affiliate Research Results: Affiliate Program that pays!
Are you an online marketer or an ezine publisher and you interested in Affiliate program? Let's start from basics. What is Affiliate Program? Affiliate program is a program introduced by web business owners where opportunity is been created for...
7 Reasons Why You Should Start with Affiliate Program
There are thousands of business opportunities online. Most of them require some capital to start with. Not affiliate programs! Here are 7 reasons why you should consider joining an affiliate program as your home based business. 1. Joining an...
Internet Marketing Strategies -- Setting Up Your Affiliate Program
If you're marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program. An Affiliate program will enable you to recruit an unlimited number of individuals to sell your products. The key to obtaining...
The Affiliate Program--Starting Your Success Online
Astonishing facts reveal that less than 10 percent of the people that set out to make money on the internet are successful in doing so. Why is that so? Speaking from the perspective of affiliate programs, I imagine some people just don't follow ...
Where’s Your Web Site?
This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read.
That opening question can mean “where is your web site...
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THE PROBLEM WITH HTML EMAIL NEWSLETTERS
The recent trend towards HTML email really disturbs me. I, for one, do not like HTML email. If I want to see the glitz and color, I will go to your website, but send me plain text in your email. Do I receive HTML emails? Sure. But the delete key is right there and I use it. And so do a lot of other people. HTML belongs in web pages.
One major concern is bandwidth. HTML email files are much larger than plain text. I resent the fact that it takes longer to download the HTML email from my server. It also takes longer to load it into the email window. Then I have to scroll back and forth. Forget it. Deleting is easier.
Regular email done in HTML is rather pointless. My biggest concern are newsletters done in HTML. These are large emails anyway, and doing them in HTML is only compounding the problem. One must consider the recipient. Are we so egotistical to believe that ALL the people on the 'net are in the USA?? What about the millions of people in other countries who pay by the minute to download these extra large files of HTML emails? Some of these people prefer to download their email, and then go offline while they read them. This makes the images in HTML email rather useless. For the
images to work, you must stay online.
Then there is the problem of some email programs that do not support HTML. Just because yours does, doesn't mean that mine does. DO NOT assume that everyone can read HTML e-mail just because you can. Consider, too, that not all email readers will display your HTML in the same way. It may not look the way you think it does.
Some newsletter publishers give their subscribers the option of receiving plain text or HTML. This is all well and good, however, it seems to me that it would be twice the work for the already overworked editor to format the same newsletter twice. Maintaining two lists of subscribers would also become a burden.
Whats the point in making your newsletter look just like your website? Why bother with the newsletter? Just send 'em to your website and be done with it.
What makes a newsletter good? Simplicity, readability, full of content that the reader wants, and a lack of flashing glitz. Keep it simple, and keep your subscribers.
ABOUT THE AUTHOR
windsong is the editor/publisher of six newsletters. One of them is All About E-Zines: http://marketing-resources.com/EZzine.html
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