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5 Rock-Solid Methods For Increasing Your Online Income From Affiliate Programs
5 Rock-Solid Methods For Increasing Your Online Income From Affiliate Programs" © Copyright 2003 by Mosiekk Conley What you are about to read... are some my most personal and tested strategies for increasing my income from affiliate programs. It...
Attack Of The Killer Google Zombies!
I was walking along the beach front this week with the warm sunshine in my face. You would think I'd be happy right? Wrong! I was absolutely raging mad! Why? Because I can't stop thinking about people the world over who are turning...
Become an affiliate later rather than sooner....
Copyright 2005 Richard Grady I attended a presentation a couple of weeks ago given by Internet marketer, Michael Green. Michael runs the 'How To Corp' and has created numerous information products covering a wide range of topics. There were...
Dos and Don’ts in Email Marketing to Increase Your Income Online
Email is free. Or almost next to zero cost. Whether you send an email to one person or to a million people the cost is typically the same. It is an extremely effective tool for communicating with prospects and customers. One major draw back...
Testimonials as a Linking Strategy - Twist on Link Campaigns
Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from...
 
The Web: Your Window of Opportunity

Thinking about starting up a business? The web is the way to go. Look around! More and more, people are relying on the internet as an information resource, a way to foster personal relationships, and method of purchasing goods and services.

What would you think if you received a business inquiry from an unfamiliar company, and you looked them up on the internet to find they had no website? They’d seem a little behind the times, wouldn’t they? They might even come across as slightly unprofessional. It would take away from their credibility, to see that they had no presence on the world wide web.

Likewise: if you own your own business or are thinking of starting one, the first place you should put your name is the internet. Why? It’s the cheapest method of advertising that gets you the most exposure... and it’s a way to present your offer to the world without ever leaving the house.

The web is reputation that builds on itself. It’s a potential buyer sitting at home, typing your specialty into a Google search, and seeing your company pop up. It’s your own website URL getting forwarded on via email. It’s someone in a chat forum passing your good name along because you gave them a bit of thoughtful advice.

The web is your own portable office space, and it’s practically rent-free.

Now you’re probably thinking "Hey that sounds great... but I don’t know how to create a website! And who has the time?"

I have the time. I make the time, because I love what I do. I write web copy. I talk with people who want to increase their exposure and grow their businesses. I take the time to learn about them and what they do. And then I wrap it all up in a neat, organized information package, and turn it into a professional portfolio that showcases the best of everything they have to offer the world. Web advertising really works. I should know. It’s what I use to run my own business.

Part of the trick of web advertising is positioning. You want to speak to your audience in a way that 1) identifies


their needs, and then 2) positions your company as having the solution. It’s not a lie; it’s just a strategic way of presenting yourself. If you do it right, it can one-up you over the next guy. How so? Putting out a quality product is only half the secret to being a successful seller. The other half is communication: in the right manner, and to the right people. I can develop an athletic shoe that will enable you to run 15 miles, but if I can't convince people that they might want to run 15 miles, I may as well not have created it. I can revolutionize a way to speed-cook chicken, but if I'm telling my story to vegetarians, it ain't worth a cluck!

Now that we’ve covered the basics of effective advertising: the time has come to build a reputation for yourself on the web! Remember that movie, Field of Dreams? If you build it, they will come. A website, that is. The current state of our economy is increasingly driving today’s professional to seek options beyond the corporate job as a way to sustain income - and especially, to make use of their talents and expertise! Web-based businesses are hot. Free enterprise is exploding... and everywhere you roam, inspired entrepreneurs are eager to share their newfound knowledge. There’s a lot of cameraderie happening, and networking with potential buyers has never been easier or more productive.

What will tomorrow bring? Your guess is as good as mine. But what I can tell you is this: if you've got a head for business, today is your day to shine! Make the web your window of opportunity while the going is good. If you don’t... you may miss out on the chance of a lifetime!

Copyright 2005 Dina Giolitto. Use with permission.

About the Author

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.

 

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Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial.
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Constant Contact Learning Center – Email Marketing Resources
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns.
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Topica: Online Marketing and Sales Solution
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Pure ))) Email Marketing and Email Advertising
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Email Marketing Software & Services from Email Marketing Solutions UK
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Email Marketing Software & Services from Emailcenter UK
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