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5 Ways to Drive Traffic Away from Your eBay Auction
Copyright 2005 Auction Resource Network
eBay is a one-stop solution to any one who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay removes...
Email Marketing 2005...Do's & Don'ts
Copyright 2005 MHG Consulting
1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.
2. Always provide an unsubscribe link
3. Always sign each...
How to Save Money with PayPal
PayPal offers two types of accounts. The first is the “Personal Account” and the second is the “Premier/Business Account”. With both types of accounts you can do certain things for free. These free activities are open an account, send money,...
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction
“Link Popularity” – these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a...
Which Affiliate Program Makes You the Most Money?
The Internet is an awesome phenomenon. Think about it. To become an affiliate for a Fortune 500 company can cost thousands of dollars and takes time. The Internet has opened a whole new world of money making opportunities. I should know. I left...
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Want Bigger Profits? Think of Your Web Site as a Catalog, Not a Store
For years people have been talking about web sites being storefronts. The truth is, web sites have little in common with traditional stores. Thinking of your site as a web storefront can take you down the wrong path from the start.
This is a topic I delve into in my new book "Profitable e-Marketing: Success Strategies That Pay Off."
Look at how customers use stores. It is a social experience for many. Teens go to the mall to be seen. A work-at-home parent may go to the store just to get out of the house. People like to touch items and talk to the clerk. I even see some entire families going to the store so they can argue with each other over what to buy. A store is more than just a place to get supplies -- it's a social, entertainment venue that only works the way it does because it is a real place with real people.
How does that change when the store moves online to cyberspace? People use a web site very differently, much more like the way they use a catalog than the way they use a store.
Customers are almost always shopping alone, and anonymously. Suddenly other factors become important. For example, people want a deep selection. Unlike Kmart and Walmart, which tend to have just a few choices in a great many product categories, web sites can offer a big and varied number of choices in a single product area. Walmart might give me a choice of three different toasters. A kitchen appliance site could easily extend that selection to 20 toasters. Or maybe your site features only three toasters, but those three are unusual and not available in stores.
Just as in catalogs, customers want product photos and detailed descriptions. They also like to read what other people who have purchased the item are saying about its usability and reliability. Give those who own the item a chance to log their comments online for all to see. Don't worry, those who have purchased usually say good things about their decision to buy.
Deep selection
isn't the only thing customers crave. They also want speed. Speed drives the Internet, and is one of the main reasons people shop online. Customers should be able to quickly find the products or services they are looking for, learn as much as they want about them, then buy within a few seconds using an online shopping cart. Depending upon the size of your business, you need fast, automated inventory information and online customer service to make your site accurate and helpful.
Here's a word of warning about technology. Don't add the latest online automation just because it is there. Think hard about whether the technology makes the shopping experience faster and easier, or just adds another layer of complication. Simplicity is often your site's best asset, so be careful not to destroy it with too many bells and whistles.
Some of the things that will make your online catalog a big success are very simple. Make sure people know what you sell and how you can help them from the very first glance at your home page. Make your site easy to navigate. If customers can't quickly find what they are looking for, they will click to a competitor.
Finally, don't try to make all your sales on the customer's first visit. Real profits come when the same customers return to your site again and again. Offer to send customers valuable information or updates via email. Build your house list of names and addresses, then work your list to remind people you are there. Keep them coming back.
About the Author
Al Bredenberg is a leading authority on making money online. His new book is "Profitable e-Marketing: Success Strategies That Pay Off." The 610 pages are packed with a detailed blueprint for designing and implementing an integrated online marketing program, based on time-tested methods developed by Internet entrepreneurs since the mid-1990s. Get your copy at http://www.profitableemarketing.com Reach Al at ab@copywriter.com or 203-743-1946.
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