|
|
Email Marketing Tips
I am going to talk about how to improve your emails open rate. Everyday, count how many emails you receive and did you open all of them? I guess your answer is 'NO'. We are all become more selective, we choose what we want to read based on the...
How Do You Live the Internet Dream? Automate, Automate, Automate!
Copyright 2005 Diane Hughes
There’s no doubt that one of the things that excited you about operating your online business was the thought of making money while you sleep. Having free time to spend with your family while - at the same time -...
Is It Possible To Make A Living Being An Affiliate Marketer?
It may sound cliché but it is worth repeating. Affiliate marketing is one of the best ways to earn money online. This internet business involves a revenue partnership between a web merchant and one or more affiliates, whereby the publisher or...
SEVEN tips on Submitting Your Ezine articles to content sites and Publishers.
1. Make sub-lists from Your ezine publishers list:
If you have an ezine publishers list, seperate the list based on the topic of the ezine. Send only specific content to specific ezines. For example if you write ezine articles on self...
The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over...
|
|
|
|
|
|
|
|
When a Customer Has Done Everything to Get Your Goat
Copyright 2005 Ron Hutton
You try to make your customers happy. You sincerely WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do.
So, why is it that every once in a while there's a customer who insists on totally, absolutely and completely pissing you off?
How long is a string?
There are some questions, the answers to which, will always elude me. Are you with me on this?
I received an email message from a customer who must have not only have awoke on the wrong side of the bed, but must have also found himself in the wrong bed, in the wrong bedroom, in the wrong house, on the wrong block, in the wrong city, and in the wrong life. As I read this message, I was seething with anger -my hands literally shaking.
Wanting to somehow reach through my ethernet connection to find the neck attached to the head of the person who could be so rude was my first priority.
What do you do at this point? How do you satisfy the irrational?
ANSWER: You don't.
Romans 12:20 says, "If your enemy is hungry, feed him; if he is thirsty, give him something to drink. In doing this, you will heap burning coals on his head."
This is what I attempted to do in my reply to Mr. Disgruntled. Here's a formula that you can use; and if you do this, the satisfaction will outweigh - many times over - the anger you initially felt.
Step 1: Stop. Close the email. Put down the poison mouse and walk away.
Step 2: Consider the situation carefully. Can you imagine a time and place where you might have blasted someone in the same way? Is there even the tiniest hint of legitimacy to the claim of this angry customer? Things aren't always as you might perceive them. There are always multiple sides to every story. Does this condone abusive behavior? Of course not.
Now, if the answers are "no, No, and NO, this is unjustified", stick with this formula anyway. When you've done what's right, you'll be the bigger person and your self image will be elevated.
Step 3: Now that you've cooled off, draft your reply. Answer question, comments and complaints with cool and exacting detail. If the complaint is a
product problem, test it. Also understand that with the proliferation of different computer operating systems, your test results may not match the results of others. Explain only what you know for certain (this version of this software on this operating system with this service package, etc.) Keep an open mind that your experiences are not always shared by others.
Step 4: Spell and grammar check your message. This might seem like a funny thing to include here, but haste leads to errors and errors can erode the potency of your reply.
Step 5: Print your message and read it out loud to yourself. Is it coherent? Have you addressed everything? Is your reply laden with sarcasm, anger or spite? If yes, Start Over.
Remember, you provide awesome customer service and will not be shaken by small minds or ill tempered customers.
Step 6: Sign your message. This is the last thing that the customer reads and if you blow this, everything said prior will have little or no meaning. Leave them no doubt that you are, above all else, a professional.
Step 7: Click send.
Yow! That feels good.
Two additional options that you may consider are...
Option 1: Call the customer if you can find their phone number. You'll be blown away at how attitudes change instantly when your customer hears your voice live at the other end of a phone connection. It's miraculous.
Option 2: Refund their money instantly. Cancel their membership. Remove every trace of their contact information from your mailing lists. AND MOVE ON WITH YOUR LIFE. In some cases this is the prudent thing to do. You won't please everyone, and 14 different email messages over the course of 8 days isn't worth the $19.95 sale. Cut bait and run.
You try to make your customers happy. You sincerly WANT them to be pleased with your products and service. You go out of your way to provide quality and integrity in everything you do.
Outstanding! Keep up the good work.
About the Author
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools... http://www.gothrive.com
|
|
|
|
|
Email marketing services and email marketing tools from SubscriberMail |
SubscriberMail is the leading provider of email marketing services and technology, enabling clients to send email marketing newsletters and campaigns ... |
www.subscribermail.com |
  |
ClickZ Internet Marketing Experts |
You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog, Experts, Stats, Features, Search Engine Watch ... |
www.clickz.com |
  |
Email Marketing Solutions from Constant Contact |
Email marketing software that makes it easy to create professional HTML email campaigns with no tech skills. Sign up for a 60-Day FREE trial. |
www.constantcontact.com |
  |
Constant Contact Learning Center – Email Marketing Resources |
Articles on email marketing best practices, including tips on building an email list, writing email newsletters, and tracking email campaigns. |
www.constantcontact.com |
  |
Email Marketing | Email Campaigns |
Online resource for Bulk Email Marketing Services, Email Address List, Email Marketing Campaigns, Email List Builder, Permission Email Marketing, ... |
www.benchmarkemail.com |
  |
Email Marketing Reports |
Hundreds of articles and reviews on email marketing and advertising. |
www.email-marketing-reports.com |
  |
MailWorkZ Email Marketing Products and Services |
Full suite of email marketing products and online services. Create effective campaigns, manage deliverability, evaluate and track results. |
www.mailworkz.com |
  |
Email Marketing, Internet Marketing Tool, Bulk Email Marketing ... |
Email marketing, internet marketing tool and bulk email marketing strategies from StreamSend. |
www.streamsend.com |
  |
Email Marketing - About Email |
Email is a very powerful marketing tool. In spite of spammers abusing the medium, email can still be used and is still valued by users for timely, ... |
email.about.com |
  |
Email Marketing Software - Email Marketing Solutions - Lyris |
Email Marketing Solutions from Lyris - The most popular email marketing software, list hosting services, email deliverability and antispam solutions since ... |
www.lyris.com |
  |
Direct email Marketing |
eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment. |
www.efuse.com |
  |
Topica: Online Marketing and Sales Solution |
Email Marketing Solutions - Topica's Direct Email Marketing Solution boosts lead generation, increases conversion rates, and shortens the online sales cycle ... |
www.topica.com |
  |
Pure ))) Email Marketing and Email Advertising |
Provides web-based email marketing solutions to improve brand awareness and advertising communications. |
www.pure360.com |
  |
Email Marketing Software & Services from Email Marketing Solutions UK |
Email Marketing Solutions UK: Private label, multi-user mailing list management and email marketing software solution for designers and marketers. |
www.emailtools.co.uk |
  |
Email Marketing Software from Bronto |
Email marketing software for managing lists and sending newsletters, surveys and other communications. |
bronto.com |
  |
IntelliContact - We Simplify Email Marketing |
IntelliContact is more than email marketing. It represents the future of ... "We Simplify Email Marketing" and "Intelligent Email Marketing Software" are ... |
www.intellicontact.com |
  |
Email marketing | Business Link |
How to use email to promote your business in a constructive way that stays clear of anti-spam rules. |
www.businesslink.gov.uk |
  |
Email Marketing Software: Direct Email Marketing from Listrak |
Email marketing provider, Listrak is a permission-based application that provides an easy and affordable method of managing, sending and tracking the ... |
www.listrak.com |
  |
Mass email marketing software for email newsletters, email merge ... |
Internet marketing tools that mean business: e-mail personalization and marketing tools for professionals. |
www.arialsoftware.com |
  |
Email Marketing Software & Services from Emailcenter UK |
Email marketing software solutions and services from Emailcenter UK. |
www.emailcenteruk.com |
  |
|