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Back When I Was A Kid...
We must eliminate from our minds a few phrases when we are making decisions about how we will be raising our kids. They are the sayings like: "When I was a kid..." and "If I had done that when I was a kid, my dad would have..." or "Back when we were...
Don't Blame the Government for America's Obesity
Peter Jennings presented a report on Monday, December 8th regarding obesity in America. The show looked at the roles our government and agriculture play in our eating habits, as well as advertising (especially directed at children). The report...
Don’t Let Someone Else Define Who You Are!
Most people don’t like being stuck with a particular LABEL. Labels have become a large part of who people think we are and that’s a disturbing trend. Find out how to buck the system!
Most people don’t like being stuck with a particular LABEL....
Even As Thy Soul Prospereth
You can be prosperous in many areas. However, most of us don’t realize that our worldly prosperity and health is measured by the prosperity of our soul.
“3 John 1:2 - Beloved, I wish above all things that thou mayest prosper and be in health,...
When Compassion Leaves......
When compassion for all living creatures leaves the heart of man, the light of the discriminative faculty dies, the flower of free will fades, the aroma of virtue evaporates and life loses its true purpose.
Ignored and unheeded, the soul, sinks...
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Shopping: Be Wary
You may not get what you expect!
Retailing has become very competitive in recent years and too many corporations, including some large retail chains, are using trickery and deception in marketing. Misleading advertisements, displays and labeling, and other sly tactics are too common. Beating the competitor and the consumer, preferably within the limits of the law, seems to be a retail marketing trend.
There are many ways: Store displays that attempt to sell items that appear to be on sale but aren't. Switch and bait selling. Marketing to kids. The use of shock to increase ratings and sales. Encouraging credit, gouging those that can’t afford exorbitant charges when interest rates are at 45-50 year lows.
Then there is the small print, hidden charges, planned over-consumption, self awarded awards, junk mail, telemarketing, loud repetitive commercials, stupidity cards.
Working within the law or self styled guidelines is not good enough, retailers
must use strategies that are morally good. An old retailing axiom used to be ‘The customer is always right’. From what I have perceived, ‘The customer is always ripe for picking’ often seems more appropriate.
Unfortunately it does not help a great deal to complain to the corporations as the processes are deeply rooted and are not there by accident. 'We aren't breaking any laws', or 'We strictly conform to guidelines set out by our association', are typical responses I have received.
But we must complain, to governments, consumer associations and everyone who will listen, or we will be unable to blame anyone when all truth is gone from the marketplace.
About The Author
© Ken McIsaac is author of www.32keys.com a free online book about life. He is also concerned about marketing and consumerism at www.axiom.ws/unethical/
box248@gmail.com
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| Ethics - Wikipedia, the free encyclopedia |
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| APA Ethics Office: Ethics Information |
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| Markkula Center for Applied Ethics at Santa Clara University ... |
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| Poynter Online - Ethics |
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| ACM: Code of Ethics |
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