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THE POWER OF CONCENTRATED MARKETING
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10 Expressions to Avoid In Sales Information
Keeping up with what words are in and out isn't hard. Yet, with all the other more important things on our to-do list, it doesn't get remembered easily.
1. Any archaic, stilted words, such as: hitherto, whereby, thereby, herein, therein, thereof, heretofore.
2. "Kindly advise." As opposed to not kindly advising.
3. "Whereas." Instead use "where" or "while."
4. "Pursuant to." This is too informal for 2004. The express expired in the 1980s.
5. "As per your request." As per any other way...dah? Shorten to, "as requested" or "as your requested."
6. "As of today, we are in receipt of" or "we are in receipt of." Instead, "Today we received."
7. "Please don't hesitate to call." Again a term that went out in the 1980s. Update it with, "feel free to call."
8. "When time permits." This is great language for a poem but not sales information. The adjective "time" doesn't have anything to do with permit. It needs to match people. Only people use time.
9. "Enclosed please find." Honestly, I don't know when this one expired, yet it did, so don't use it.
10. "Of even date." This one I thought went out in the 1950s and I couldn't believe my eyes when I received not one but two sales letter with it included last week. So, I thought I would put this one for those that missed it back then.
Bonus: Yet and so -- use them conservatively and only for impact. They are on their way out as well.
(c) Copyright 2004. All rights reserved except meeting publishing guidelines below.
~*~*~*~ PUBLISHING GUIDELINES ~*~*~*~*~*
Publishing Guidelines: Permission is granted to publish this article electronically in free-only publications, like a web site or ezine (print requires individual permission) as long as the resource box is included without any modifications). All links must be active. A courtesy copy is requested upon publication.
******* AVAILABLE BELOW IN SPANISH ************
10 Expresiones para Evitar En la Información de Ventas Por Catherine Franz
Mantener al ritmo de con qué palabras está en y fuera no es duro. Todavía, con todas las otras cosas más importantes en nuestro está a lista, no obtiene recordado fácilmente.
1. Arcaico, palabras de pomposo, tal como: hasta ahora, por lo cual, con lo cual, en
esto, en eso, del mismo, hasta ahora.
2. "Avisa amablemente." En comparación con no amablemente avisar.
3. "Mientras que." En lugar el uso "donde" o "mientras."
4. "Según." Esto es demasiado informal para 2004. El expresa expirado en el 1980s.
5. "Como por su pedido." ¿Como por cualquier otra manera. ..dah? Acorte a, "como solicitado" o "como su ha solicitado."
6. "Al hoy, estamos en el recibo de" o "estamos en el recibo de." En lugar, "Hoy recibimos."
7. "Por favor no vacila en llamar." Otra vez un término que salió en el 1980s. Actualícelo con, "se siente liberta para llamar."
8. "Cuando los permisos de tiempo." Esto no es el idioma magnífico para un poema pero para información de ventas. El "tiempo" del adjetivo no tiene algo que ver con el permiso. Necesita emparejar gente. Sólo tiempo de uso de gente.
9. "Encerró por favor hallazgo." Honestamente, yo no sé cuando esto uno expiró, mas hizo, así que no lo usa.
10. "De aún fecha." Esto uno yo pensé salió en el 1950s y en yo no podría creer los ojos cuando recibí no uno pero dos carta de ventas consigo incluyó la semana pasada. Tan, pensé pondría esto uno para esos que lo perdió apoya entonces.
La prima: Mas y tan -los usa conservadormente y sólo para impacto. Ellos están en su salida también.
********* De Caja de Recurso de *********
Catherine Franz, socio de manejar de pasado, la vida ahora certificada y especializar de entrenador de negocio en la venta y escribir, el desarrollo del Internet y infoproduct. Para otro reglamento, y para newsletter: http://www.AbundanceCenter.com.
********* Las PAUTAS ß*ß*ß*ß*ß de PUBLICAR de *********
Las Pautas que publican: el Permiso se otorga para publicar este artículo electrónicamente en liberta sólo publicaciones, como un sitio de telaraña o newsletter (la impresión requiere el permiso individual) tan largo como la caja del recurso es incluido sin cualquier modificación). Todo traba debe ser activo. Una copia de la cortesía se requested sobre la publicación.
About the Author
Catherine Franz, past managing partner, now certified life and business coach specializing in marketing and writing, Internet and infoproduct development. For other articles, and ezines: http://www.AbundanceCenter.com.
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