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4 Strategies That Will Help You Develop An Effective Action Plan
1. Your goal Planning a career move is much like mapping your route for a road trip. If you don't know where you are going, you can't decide how to get there, but if you do know where you are going, you'll get there faster. Goals like "Go back to...
Atrocious Advertising Detected: Mission Critical!
You know folks, it seems like every corner I turn on the web, I see more and more "yucky" advertising. It's daunting to see the fully avoidable mistakes we're making. And the worst part is, if we would just slow down for a minute and examine what...
How to Make Your eZine Work for You Long After It's Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today. "But the free mailing service I use already archives them." you say. That's great!...
RELEASE RELEASE: Getting Your Press Release to the Media
Each day newspapers, TV, radio, and ezines hand out millions of dollars in FREE publicity. If you have a good story or good information to share, an editor somewhere will jump at the chance to use your material. Your name and ideas can be spread to...
The Awesome Power Of Ezine Writing
The Awesome Power Of Ezine Writing by John Colanzi Ezine writing is such a powerful method of promotion, I have to shake my head and wonder why so few marketers aren't taking advantage of it. I keep my eye on the announcement lists and the...
 
10 WAYS TO KNOW WHAT ARTICLE TO FEATURE IN YOUR EZINE.

One challenge the ezine publisher faces is the creation of good content. Every issue must contain something of interest, something useful to the reader.
Here are ten tips which will help you choose the right article to feature in your ezine weekly.

1. ASK YOUR READERS.

Ask your readers what they love most and what they dislike. Give a bonus for answers you receive. You can decide to give a bonus to the first 50 to tell you what you want. This is an effective way to know what article to feature.

2. WRITE ARTICLES.

Write articles and use article announce groups to publicize your new articles. Make it clear in your article that it may be published freely. Those who publish the article will send you a courtesy reply.

Articles that get published by great numbers of people are good. Simply use them in your ezine. Remember to add a little more spice to them.

3. FOLLOW TREND.

Tastes and values change progressively with time. You should also follow trend. Constantly look out for what is new. While retaining the focus of your ezine, add dynamism by following trend.

Use articles that provide dynamism.

4. PARTICIPATE IN DISCUSSION FORUMS.

Discussion forums are helpful in helping you choose the right article for your ezine each week. Visit these forums and watch the questions asked. Watch also the answers posted. You will be able to determine what topics are hot.

Go out, search for articles on these topics or write on them and you will have great content.

5. TITLE, CONTENT AND AD HARMONY.

Articles that you publish must harmonize with your ezine content for each issue. So should the title. There should also be harmony with the ads you place.

If the focus of your article for the week is how to turn prospects into customers, an ad selling cleaning agents would not be effective.

Work on the harmony of your content. Choose articles that go along with every other thing.

5. PRACTICALITY.

Articles that tell "how" have an effect on readers. It puts them in a mood that will get you really started. I must say it aloud. The


reason why you are giving content is to make sales.

"How to" articles make the reader want to click your ads once it harmonizes with the article.

6. DEMOGRAPHIC.

If your ezine has an effective feedback mechanism, you should know who your readers are.

Choose only articles that harmonious with your reader's interest.

7. DETAIL.

I don't know about you, but I like detail. Articles that give information would do just fine.

8. AUTHENTICITY.

Always determine the authenticity of articles you intend to publish. What I mean is try and think on it. Are the principles and logic stated in the article sound?

Articles which pass this test are good enough for your ezine.

9. THE 30SECONDS TEST.

If the article does not sustain your interest (attention) for the first 30seconds (or maximally 60seconds) forget it. Find another article.

You want to sustain your reader's interest so watch out!

10. LANGUAGE.

Look for articles that are written in plane easy to understand language. The last thing you want is to get your reader confused.

C. Oluwafisayo Akinlolu 2003

----------------------------------------

Anyone may republish this article as long as the resource box is included. A courtesy copy of published material should also be sent to me. If published at a website, the website should be made known.

----------------------------------------

Oluwafisayo is the publisher of Inbusiness4profit. A weekly newsletter which exposes tips and strategies for profits in business. Click http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to subscribe.

He is also giving away The Secrets of Interent Millionaires Bundle, worth over $500. Click http://www.quickinfo247.com/7767817.204/sim to find out more.

HURRY WHILE OFFER LAST!
----------------------------------------

About the Author

Oluwafisayo is the publisher of Inbusiness4profit. A weekly newsletter which exposes tips and strategies for profits in business. Click http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to subscribe.

 

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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

  • how to promote your small business without spending a fortune

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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