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10 Great Ezine Content Tips To Increase Your Sales And Readership
1. Write articles that provide your readers with a list of tips. Depending on the topics your ezine covers, your tips could be on customer service, autoresponders, or you could provide your subscribers with a list of tips that help them to...
6 Tips For Business Success
Learning to make money on the internet can be a very difficult task. There are so many different people telling you how to be successful, and the majority of them are still struggling to make a buck. From many years in the advertising business, I...
"Are Spam Filters Crippling Ezines?"
A whole bunch of ezines you send to your subscribers are being trashed. Filtering software has been spreading like wildfire from ISP to ISP. The decisions these programs make are beyond your control. The question is, "Are you out of business?" 1049...
Interview With An Ezine Marketing Pro: Alexandria K. Brown
Take the time now to plan a quality publication from the start, and you’ll be amazed at the long term benefits. Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet...
Mini-Sites -- Highly Targeted Sales Generators
If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very ...
 
10 WAYS TO KNOW WHAT ARTICLE TO FEATURE IN YOUR EZINE.

One challenge the ezine publisher faces is the creation of good content. Every issue must contain something of interest, something useful to the reader.
Here are ten tips which will help you choose the right article to feature in your ezine weekly.

1. ASK YOUR READERS.

Ask your readers what they love most and what they dislike. Give a bonus for answers you receive. You can decide to give a bonus to the first 50 to tell you what you want. This is an effective way to know what article to feature.

2. WRITE ARTICLES.

Write articles and use article announce groups to publicize your new articles. Make it clear in your article that it may be published freely. Those who publish the article will send you a courtesy reply.

Articles that get published by great numbers of people are good. Simply use them in your ezine. Remember to add a little more spice to them.

3. FOLLOW TREND.

Tastes and values change progressively with time. You should also follow trend. Constantly look out for what is new. While retaining the focus of your ezine, add dynamism by following trend.

Use articles that provide dynamism.

4. PARTICIPATE IN DISCUSSION FORUMS.

Discussion forums are helpful in helping you choose the right article for your ezine each week. Visit these forums and watch the questions asked. Watch also the answers posted. You will be able to determine what topics are hot.

Go out, search for articles on these topics or write on them and you will have great content.

5. TITLE, CONTENT AND AD HARMONY.

Articles that you publish must harmonize with your ezine content for each issue. So should the title. There should also be harmony with the ads you place.

If the focus of your article for the week is how to turn prospects into customers, an ad selling cleaning agents would not be effective.

Work on the harmony of your content. Choose articles that go along with every other thing.

5. PRACTICALITY.

Articles that tell "how" have an effect on readers. It puts them in a mood that will get you really started. I must say it aloud. The


reason why you are giving content is to make sales.

"How to" articles make the reader want to click your ads once it harmonizes with the article.

6. DEMOGRAPHIC.

If your ezine has an effective feedback mechanism, you should know who your readers are.

Choose only articles that harmonious with your reader's interest.

7. DETAIL.

I don't know about you, but I like detail. Articles that give information would do just fine.

8. AUTHENTICITY.

Always determine the authenticity of articles you intend to publish. What I mean is try and think on it. Are the principles and logic stated in the article sound?

Articles which pass this test are good enough for your ezine.

9. THE 30SECONDS TEST.

If the article does not sustain your interest (attention) for the first 30seconds (or maximally 60seconds) forget it. Find another article.

You want to sustain your reader's interest so watch out!

10. LANGUAGE.

Look for articles that are written in plane easy to understand language. The last thing you want is to get your reader confused.

C. Oluwafisayo Akinlolu 2003

----------------------------------------

Anyone may republish this article as long as the resource box is included. A courtesy copy of published material should also be sent to me. If published at a website, the website should be made known.

----------------------------------------

Oluwafisayo is the publisher of Inbusiness4profit. A weekly newsletter which exposes tips and strategies for profits in business. Click http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to subscribe.

He is also giving away The Secrets of Interent Millionaires Bundle, worth over $500. Click http://www.quickinfo247.com/7767817.204/sim to find out more.

HURRY WHILE OFFER LAST!
----------------------------------------

About the Author

Oluwafisayo is the publisher of Inbusiness4profit. A weekly newsletter which exposes tips and strategies for profits in business. Click http://server.com/webapps/mail-list-subscribe.cgi?id=65509 to subscribe.

 

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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