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10 Secrets to Get Your Press Release Noticed
It’s difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and...
Business Scents - Do They Work?
You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained. Isn't it great to see your own customers flocking to you in...
Hate To Burst Your Bubble: Identifying 6 Common Internet Scams
If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home,...
Offline Promotion: 45 Places Your URL Should Be Seen or Heard
1. Answering Machine 2. Address labels 3. Billboards 4. Brochures 5. Business Cards 6. Catalogs 7. CD ROM Presentations 8. Christmas Cards 9. Classifieds 10. Company/Personal Cars 11. Coupons 12. Co-Workers 13. Checks 14. Envelopes 15. Existing...
Thrills Drills and Barbecue Drills
Big business is being taken for a very expensive ride. By whom? By each other. Confidence games are being perpetrated by Global corporations upon the only victims that can afford huge losses -- other Global corporations. How do the crooks get away...
 
11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list:

1. Use a conversational writing tone. It makes a
connection. Yet, don't get lax on the grammar and spelling.
Use personal pronouns (I, me, you and your). Limit the
percentage of I's to half or less of the you's.

2. Spread the knowledge even further by asking your
readership to forward a copy of your ezine to family
members, friends, colleagues, or co-workers. Create a
"please forward this ezine to" line or two. Give them an
incentive, offer a free but-not-free item. This can be
challenging to design.

3. Do you give presentations with slides or a projection
system? Add a paragraph about your ezine and how to get it
on the test slide. A test slide is the slide you leave up
there when they are seating themselves. Leave it displayed
until a few minutes before your presentation and then turn
it off. By turning it off, it creates a "loss feeling" and
they will pay attention to it the next time you turn it on.

Turn the system on with the test slide displayed and then
switch to the next slide. The next slide can explain how
they can get your free but-not-for-free product and the
directions on how to receive it. Return to this same slide
at the end of your presentation.

4. At this same presentation, pass around a clipboard
asking them if they want to register for your ezine. Start
passing at the beginning or even before you start. Use a
short piece, different colored paper, with a note about the
free but-not-free item. Give them three incentives to
register at that time.

5. Send out a press release every time you have a new free
but-not-free item available. Send whenever you have a new
context, a new article published, or whenever anything else
occurs. Since press releases require special writing, you
might want to delegate this, especially if you are
challenged with writing from another perspective. If you
choose to learn the lingo, you can learn the how-tos with a
Google search: Search example: "press release" and "how
to". Leave in the quote marks. Don't be nervous about
sending out too many, some are always missed.
http://www.prweb.com/ is a great place to post your press
releases.

6. Locate web sites that give out awards for outstanding
ezines. Apply and keep applying. Keep tweaking. Look at
previous winners and model. When you do win one, post it
everywhere on your site and on every issue of your ezine for
a year. Also, send out a press release when you do.


If
they create a press release as well, ask to use that one.
Make copies of theirs and give it out at networking events.
Remember, you can't win the lotto unless you play. So, get
in the game, and apply. Try:
http://emailuniverse.com/bestezines/ or search on Google
with: "ezine award".

7. I'm frequently asked, "How much information should I ask
for?" My recommendation is to KISS your subscriber form --
"keep it short and simple." Ask for the e-mail address
and/or their first name. If you ask for their first name,
tell them why. Example: We like to personalize our
correspondence with our subscribers."

8. Set up a section for past issues of your e-newsletters. I
recommend just listing their main topic or the name of the
article and not by date. People don't like to read things
they consider as "old news". If you use a pdf format to
deliver past issues there are pros and cons. The pros are:
pdf files are smaller to store and send. The con is that
you loose the opportunity for tagging the item for search
engine listing.

9. After you post your articles in the ezine, expand or
submit as is to multi-media web sites. Possibility:
http://www.goarticles.com. Locations where publishers and
editors will pick up the article. Normally, there are no
fees paid, just opportunity for visibility. When published
send out a press release. Link their site, not yours, in
the press release, Send them a copy of the release.

10. Readers are tired of not getting any value and are
dropping off lists fast, faster than ever. To keep them
there, you MUST provide valuable information (their
perception not yours). The 25/75% rule (you give them 25%
and sell them the remaining 75%) is acceptable. After
reading thousands of ezines, I found that many publishers don't
come close to providing that percentage.

11. Add an invitation to all your automatic e-mail
signatures. Also, mention the free but-not-free item of the
month. Include an expiration date for that free but-not-
free offer. Change the e-mail signatures weekly to maintain
interest.

Copyright, Catherine Franz. All rights reserved.

About the Author

Catherine Franz is a Marketing & Writing Coach, niches,
product development, Internet marketing, nonfiction
writing and training. Additional Articles:
http://www.abundancecenter.com
blog: http://abundance.blogs.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • johnny appleseed a lesson in sowing and reaping

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