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Easy Ezine Development and Promotion Tips
1. Either do it right or don't do it at all Don't create an ezine just because you're reading or seeing that others are creating them. While ezines can be a way to market your business, they are also time consuming. Remember to always ...
How Much Per Year Do You spend On Advertising?
If you are a serious player (or you want to be) then advertising should be your largest expense, getting your message out to as many places as possible should be your number one priority. There are a lot of people out there telling you to join...
How to Get That All-Important Email Address
Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article about alexa's changed-up toolbar til I'm blue in the face (vent much? yes.), and I realized what makes me give out my real email address....
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google...
The Non-Definitive List of E-zine Directories
This article is written for anybody who reads, publishes or plans to publish and e-zine or newsletter. Whenever I read about the best ways to promote an online newsletter, listing in e-zine directories is always mentioned as one of those...
 
11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list:

1. Use a conversational writing tone. It makes a
connection. Yet, don't get lax on the grammar and spelling.
Use personal pronouns (I, me, you and your). Limit the
percentage of I's to half or less of the you's.

2. Spread the knowledge even further by asking your
readership to forward a copy of your ezine to family
members, friends, colleagues, or co-workers. Create a
"please forward this ezine to" line or two. Give them an
incentive, offer a free but-not-free item. This can be
challenging to design.

3. Do you give presentations with slides or a projection
system? Add a paragraph about your ezine and how to get it
on the test slide. A test slide is the slide you leave up
there when they are seating themselves. Leave it displayed
until a few minutes before your presentation and then turn
it off. By turning it off, it creates a "loss feeling" and
they will pay attention to it the next time you turn it on.

Turn the system on with the test slide displayed and then
switch to the next slide. The next slide can explain how
they can get your free but-not-for-free product and the
directions on how to receive it. Return to this same slide
at the end of your presentation.

4. At this same presentation, pass around a clipboard
asking them if they want to register for your ezine. Start
passing at the beginning or even before you start. Use a
short piece, different colored paper, with a note about the
free but-not-free item. Give them three incentives to
register at that time.

5. Send out a press release every time you have a new free
but-not-free item available. Send whenever you have a new
context, a new article published, or whenever anything else
occurs. Since press releases require special writing, you
might want to delegate this, especially if you are
challenged with writing from another perspective. If you
choose to learn the lingo, you can learn the how-tos with a
Google search: Search example: "press release" and "how
to". Leave in the quote marks. Don't be nervous about
sending out too many, some are always missed.
http://www.prweb.com/ is a great place to post your press
releases.

6. Locate web sites that give out awards for outstanding
ezines. Apply and keep applying. Keep tweaking. Look at
previous winners and model. When you do win one, post it
everywhere on your site and on every issue of your ezine for
a year. Also, send out a press release when you do.


If
they create a press release as well, ask to use that one.
Make copies of theirs and give it out at networking events.
Remember, you can't win the lotto unless you play. So, get
in the game, and apply. Try:
http://emailuniverse.com/bestezines/ or search on Google
with: "ezine award".

7. I'm frequently asked, "How much information should I ask
for?" My recommendation is to KISS your subscriber form --
"keep it short and simple." Ask for the e-mail address
and/or their first name. If you ask for their first name,
tell them why. Example: We like to personalize our
correspondence with our subscribers."

8. Set up a section for past issues of your e-newsletters. I
recommend just listing their main topic or the name of the
article and not by date. People don't like to read things
they consider as "old news". If you use a pdf format to
deliver past issues there are pros and cons. The pros are:
pdf files are smaller to store and send. The con is that
you loose the opportunity for tagging the item for search
engine listing.

9. After you post your articles in the ezine, expand or
submit as is to multi-media web sites. Possibility:
http://www.goarticles.com. Locations where publishers and
editors will pick up the article. Normally, there are no
fees paid, just opportunity for visibility. When published
send out a press release. Link their site, not yours, in
the press release, Send them a copy of the release.

10. Readers are tired of not getting any value and are
dropping off lists fast, faster than ever. To keep them
there, you MUST provide valuable information (their
perception not yours). The 25/75% rule (you give them 25%
and sell them the remaining 75%) is acceptable. After
reading thousands of ezines, I found that many publishers don't
come close to providing that percentage.

11. Add an invitation to all your automatic e-mail
signatures. Also, mention the free but-not-free item of the
month. Include an expiration date for that free but-not-
free offer. Change the e-mail signatures weekly to maintain
interest.

Copyright, Catherine Franz. All rights reserved.

About the Author

Catherine Franz is a Marketing & Writing Coach, niches,
product development, Internet marketing, nonfiction
writing and training. Additional Articles:
http://www.abundancecenter.com
blog: http://abundance.blogs.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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