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Free! How To Get Hoards of Targeted Visitors to Your Site Starting Today For Free!
Free! How To Get Hoards of Targeted Visitors to Your Site Starting Today For Free! Discover the Secret New System That Top Internet Marketers Are Using Now! By Mark Meyers (c) 2004. All rights reserved. http://www.Internet-Income-Advisor.com ...
Stop Wasting Time and Money by Promoting the Wrong Thing
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
The Power of FREE
Every single day thousands of people from around the world are logging on to the Net for the very first time. Every single day thousands of people from around the world are attempting to factualize their dream of running an Internet business from...
The Top 10 Easy Ezine Development and Promotion Tips
The Top 10 Easy Ezine Development and Promotion Tips
Either do it right or don't do it at all Don't create an ezine just because you're reading or seeing that others are creating them. While ezines can be a way to market your business, they are...
What Your Click Tracking Script Should Tell You?
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don't know your ROI on that particular campaign, how will you spend another $100.00 on it?
Simple is You have to track your advertising...
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5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Create Powerful Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.
This is where online businesses have a distinct advantage, through the use of autoresponder technology. This technology forms the backbone of many of today's online fortunes.
The basic concept behind an autoresponder series, sending a series of scheduled messages to convince a customer to take action, is easy to understand. But determining how to write one, or WHAT to write, often isn't so clear.
First, the basics...every autoresponder series must include:
*Useful Information *Personalized Messages, Both in the Subject Line and in the Body Copy *Back-end, Upsell Offers
At: http://www.idealmarketingcorp.com/autoresponder.html you'll find samples of proven autoresponder series and messages. But this article is about new applications, which we'll now dive into:
1) Deliver a multi-part salesletter. Remember that long piece of art you slaved over, aka your sales letter? You could break it up, as an ongoing series of weekly messages for an instant autoresponder series. You could also offer links in each, pointing back to your website to view the entire document.
Also, you could send a sequence of different letters with each one promoting a different benefit of a selected product or service. Finally, you could send different variations of the original letter. Think creatively!
Or, if you're really pressed for time, just put 'Second Notice' in the subject line, and resend the original message.
Just remember to always focus your messages to emphasize 'what's in it for them,' showing what pain or problem your product/service solves.
2) Deliver a multi-part training or coaching course. Yes, this can be done
on autoresponder. Again, the key is that the delivered information must be perceived as being valuable.
3) Deliver evergreen information in the form of an ezine or newsletter. By offering value, and keeping you top-of-mind, this leads to a stronger customer relationship. When you have to choose between reading a message from someone you know and trust, and one from someone you don't, most will choose the friend, right?
Use autoresponders to help create that bond-- this could lead to more sales!
4) Make existing customers feel special by developing a autoresponder series that offers a 'members only' exclusive of product bundles, limited-time discounts, holiday or seasonal promotions, etc.
5) Create a separate autoresponder series to 'upsell' paying customers on increasingly expensive product offerings. Never assume that they're automatically done with just one purchase! Don't underestimate a customer's ongoing desire for high-quality products and services.
One last idea for a creative use of autoresponders - timely customer relations. If you find that the same questions are being asked over and over by your visitors, assemble their answers and load them into an autoresponder. Then add a place on your site to click for 'Answers To Frequently Asked Questions.' This will save a huge amount of time and energy, leaving your time open to come up with new marketing ideas.
Always remember to provide a way for customers to contact you directly, in the event that the FAQ's didn't answer their question(s).
How many other autoresponder campaigns or applications can you think of?
About the Author
Paula Morrow is president of Ideal Marketing Corporation. She specializes in p. r., information marketing and creating cashflow systems. Her newsletter, IDEALProfits, is read in 12 countries. Subscribe, and receive the co-brandable 'How To Start Your Own Traffic Virus' and 4 other ebooks FREE. http://www.idealmarketingcorp.com/subscribe.html
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The Ezine Directory |
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www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
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www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
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www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
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www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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