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10 Valuable Tips For Ezine Publishers
1. Write your own articles. Your articles will give you an effective way to build up your status as an expert by sharing your tips and advice with your readers. Your articles will also help you to effectively promote your business through...
10 Ways To Create A Popular Online Community
10 Ways To Create A Popular Online Community Daniel J. Lesser An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a...
Fortune Hi-Tech Marketing
Article Title: Why There a Financial Strain on You and how you can fix it! Article Author: Eric Spillman Article Copyright: 2004 Article URL: http://http://groups.yahoo.com/group/Hi-Tech-Savings Website Address: http://www.fhtm.ws/br/espillman ...
How To Properly Use Ezine Advertising - Part Two
SELECTING TARGETED EZINES In part one of this series, we discussed the two options available for advertising in ezines. The first of those involved buying ads in bulk with the goal of getting exposure to as many subscribers as possible without...
The Nuts And Bolts Of Traffic Exchanges
Traffic Exchanges. What are they? How do they work? What do they do? First of all, a "Traffic Exchange" is exactly that, a way to exchange traffic, a way to get visitors to your site. This happens by you visiting sites, in exchange for pageviews...
 
5 Steps to Creating an 'Anticipated' Ezine

Everyone and their brother seem to be getting into
the ezine (Electronic Magazine, or newsletter) business.
Competition for subscribers is getting fierce. Getting
subscribers is not too hard. But KEEPING them is
a challenge!

Here are five important steps to making your
ezine subscribers anticipate, open, and read it every
time, rather than looking for the delete button or the
unsubscribe instructions.

1. Spell it out. Let your readers know exactly what
they are going to find in each issue right up front.
Include an easy to scan Table of Contents as near the
top of the issue as possible. Try to limit any ads or
information that precede your ezine Title and table of
Contents to one (or less! LOL)

It's no secret that folks are busy. You MUST inform them
of what is included in your issue, in a manner that is easy to
scan. Of course, this makes the wording of your titles
extremely important, if you're going to catch their attention
and convince them to scroll down and read what you've
spelled out for them.

2. Be consistent. Set a format, and stick to it for every
issue. Decide on some basic categories for content, and
don't make changes very often. Your subscribers will
know what to expect in each issue, and be able to find
the information they have been anticipating.

2. Keep it short. Don't overload each issue. Two or three
segments per issue. (as above, repeating the same segments
in each issue) Don't overwhelm your subscribers with
more than they are able to digest, or browse through.

Consider offering one feature article, and one or two other
segments, which will all depend on the theme of your ezine.
You only have their attention for about 5 - 10 seconds after
they open your email. You MUST catch their attention in
that time, or they'll be gone. And you'll only get a couple
of chances. Sometimes, even less. One or two issues
of not catching their attention, and they're looking for the
unsubscription instructions.

3. Pack it full. Just because you offer a short, quick,
simple to read ezine, doesn't mean you can't fill it full of
great information. There is your challenge! And the bottom
line to establishing your publication as the one that's read
and anticipated. What you choose to include in the short
time that you have their attention, MUST be informational,
useful, fresh, inspiring, and


entertaining. Write your own
articles, if at all possible. If you are not ready for that yet,
work at finding content that is full of meat - content that
gives the reader something to take with him, something
you know he can use. There are a lot of article writers out
there. Pick and choose carefully - insist on the best!

4. Avoid advertising overload. Yes, we all know, our
ezine is our promotion connection to the internet world.
But don't take advantage of your subscribers. Minimize
the advertising as much as possible. One or two sponsor
ads, and a handful of classified ads (no more than 10!) are
about all any reader can handle. And beware of trying to
pawn off advertising for all your informational content. It
might work on some newbies, but you're not going to
pull it over on the more experienced reader who is looking
for real information. At least, not if it is all they are getting.

This is an important point, especially if you write your own
articles. The most published and anticipated articles are
those that contain NO personal promotional links whatsover,
except in your bio or resource box that you include with the
article.

Think about how its done on television, radio, and in all the
hard copy magazines. The advertising is there, no doubt.
And there is usually more than we appreciate, but we
accept it and tolerate it, knowing it pays their bills. But
in between the ads, we are more than likely reading that
magazine, watching that program, or listening to that
station because we are getting something we can use
and/or enjoy.

Publishing an Ezine is an important part of marketing any
internet site or Ebusiness. It's not an easy task, or something
to take lightly. It takes loads of time, lots of research
and/or writing, and genuine dedication to your
subscribers! Just give them information that is useful,
entertaining, inspiring, or of course, all three! They'll
anticipate the arrival of your latest issue, and keep on
coming back for more!


About the Author

Mike and Gail of CMYMTC.com, masters in E-Book and Ezine
creation along with Internet Marketing, Hosting and Website
design, can teach you everything you need to know so you can
produce and publish successful E-Books and Ezines. You can
share in the profits of their successful products with their top
affiliate programs. http://www.cmymtc.com/affprogs.htm

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • internet 101 hitch your wagon to a star for internet success

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  • johnny appleseed a lesson in sowing and reaping

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