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10 Tips For Effective Free Ezine Advertising
Free ezine advertising is great way to get your ads seen in quality publications all over the Web. And the best part is it's free of charge. But are your free ezine ads getting any results? Listed below are ten tips for improving the effectiveness...
Fulfill The Needs And Desires Of Your Prospects
The key to a great marketing campaign starts with under- standing how the needs of your prospect relate to your product or service. It's basic, but most business owners never consider the thought. Until you know what they need and determine how...
Make 'em Buy or Make 'em Miserable!
This weekend I watched a program on television called - I kid you not - "Buyology". This show is about marketing and sales of products in the free world. I found the show utterly and completely fascinating -- not because I'm a web marketer, but...
Secrets To Successful Newsletter and Ezine Ads!
If you have been attempting to do business online then more than likely you have tried free ad sites, banner exchange programs or perhaps even spam. Spam, of course, is a big no-no but all other forms of online advertising will bring various...
The 7 Keys To Writing Successful Articles
Are you writing articles? I know. You've already heard it 100 times before. The question is not IF you're writing articles, but WHAT you're actually writing. Simply throwing a bunch of words together isn't going to get you very far. Here's a...
 
5 Steps to Creating an 'Anticipated' Ezine

Everyone and their brother seem to be getting into
the ezine (Electronic Magazine, or newsletter) business.
Competition for subscribers is getting fierce. Getting
subscribers is not too hard. But KEEPING them is
a challenge!

Here are five important steps to making your
ezine subscribers anticipate, open, and read it every
time, rather than looking for the delete button or the
unsubscribe instructions.

1. Spell it out. Let your readers know exactly what
they are going to find in each issue right up front.
Include an easy to scan Table of Contents as near the
top of the issue as possible. Try to limit any ads or
information that precede your ezine Title and table of
Contents to one (or less! LOL)

It's no secret that folks are busy. You MUST inform them
of what is included in your issue, in a manner that is easy to
scan. Of course, this makes the wording of your titles
extremely important, if you're going to catch their attention
and convince them to scroll down and read what you've
spelled out for them.

2. Be consistent. Set a format, and stick to it for every
issue. Decide on some basic categories for content, and
don't make changes very often. Your subscribers will
know what to expect in each issue, and be able to find
the information they have been anticipating.

2. Keep it short. Don't overload each issue. Two or three
segments per issue. (as above, repeating the same segments
in each issue) Don't overwhelm your subscribers with
more than they are able to digest, or browse through.

Consider offering one feature article, and one or two other
segments, which will all depend on the theme of your ezine.
You only have their attention for about 5 - 10 seconds after
they open your email. You MUST catch their attention in
that time, or they'll be gone. And you'll only get a couple
of chances. Sometimes, even less. One or two issues
of not catching their attention, and they're looking for the
unsubscription instructions.

3. Pack it full. Just because you offer a short, quick,
simple to read ezine, doesn't mean you can't fill it full of
great information. There is your challenge! And the bottom
line to establishing your publication as the one that's read
and anticipated. What you choose to include in the short
time that you have their attention, MUST be informational,
useful, fresh, inspiring, and


entertaining. Write your own
articles, if at all possible. If you are not ready for that yet,
work at finding content that is full of meat - content that
gives the reader something to take with him, something
you know he can use. There are a lot of article writers out
there. Pick and choose carefully - insist on the best!

4. Avoid advertising overload. Yes, we all know, our
ezine is our promotion connection to the internet world.
But don't take advantage of your subscribers. Minimize
the advertising as much as possible. One or two sponsor
ads, and a handful of classified ads (no more than 10!) are
about all any reader can handle. And beware of trying to
pawn off advertising for all your informational content. It
might work on some newbies, but you're not going to
pull it over on the more experienced reader who is looking
for real information. At least, not if it is all they are getting.

This is an important point, especially if you write your own
articles. The most published and anticipated articles are
those that contain NO personal promotional links whatsover,
except in your bio or resource box that you include with the
article.

Think about how its done on television, radio, and in all the
hard copy magazines. The advertising is there, no doubt.
And there is usually more than we appreciate, but we
accept it and tolerate it, knowing it pays their bills. But
in between the ads, we are more than likely reading that
magazine, watching that program, or listening to that
station because we are getting something we can use
and/or enjoy.

Publishing an Ezine is an important part of marketing any
internet site or Ebusiness. It's not an easy task, or something
to take lightly. It takes loads of time, lots of research
and/or writing, and genuine dedication to your
subscribers! Just give them information that is useful,
entertaining, inspiring, or of course, all three! They'll
anticipate the arrival of your latest issue, and keep on
coming back for more!


About the Author

Mike and Gail of CMYMTC.com, masters in E-Book and Ezine
creation along with Internet Marketing, Hosting and Website
design, can teach you everything you need to know so you can
produce and publish successful E-Books and Ezines. You can
share in the profits of their successful products with their top
affiliate programs. http://www.cmymtc.com/affprogs.htm

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • know these five audiences to write a top selling book

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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