|
Attracting Good Affiliates
Attracting Good Affiliates By Jerry Lunsford Good affiliates can be hard to get. There could be any number of reasons for this, but I am going to focus on what I believe is the one major problem that prevents someone from attracting good...
Beware Overload
The Net is a great place to learn about anything from aardvarks to zucchini. And while this information superhighway creates a great opportunity to discover new things, it comes as a bit of a double-edged sword. From day one it was inevitable that...
Ezine Publishers - Your Best Friends
Most of us never realize ezine publishers are a remarkable
source of information. Nor do we understand that
corresponding with them can lead to great friendships.
Only a few of them have failed to respond to my requests for
help and...
It's Up To You!
A race car driver once gave some advice on how to steer through an accident. He said most people make the mistake of looking at the obstacle they could hit rather than looking for an open field. He then made the point that a person will steer in the...
Why Authors Should Blog
While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. Even...
|
|
| |
|
|
|
|
|
|
"5 Surefire Ways To Drive Your Competition Crazy"
Word Count: 588
Character Width: 60
Resource Box: Choice of 2
===========================================================
"Five Surefire Ways To Drive Your Competition Crazy"
- by "Dangerous" Debbie Jenkins
(c) Debbie Jenkins. All Rights Reserved.
http://www.debbiejenkins.com
===========================================================
Taking an aggressive stance to your competition is not the
most productive way of running a business. However, there
are times when some people just get a little too cocky and
need knocking down a peg or two. If you want to put an
annoying competitor in his or her place then these tips are
for you.
1. Keep Friends Close - Keep Enemies Closer
-------------------------------------------
Befriend your competitors and learn all you can about their
business needs, challenges and wants. In essence "Know Your
Enemy" but don't give away too much about yourself. Then, if
they get too big for their boots, go for their weak spots to
undermine them.
2. Give Your Competitors Your Business
-------------------------------------------
"What?!?" I hear you cry! Yes, give your competitors all the
leads you don't want. That means pass on the desperate-
blame-meisters and long-term-tyre-kickers. Your competitors
will think you're nice and harmless. But you'll be sending
them a Trojan-Horse-Load of trouble!
3. Own Customer Brain-Time
-------------------------------------------
Make sure what you're saying is more memorable and more in
tune with your customer's needs than what your competitors
are saying. The easiest way to do this is to describe things
in your customer's terms and shut up about yourself.
Also, make it your job to stay in touch with your customers
and your competitors' customers, by providing highly
valuable freebies at regular intervals. A newsletter or
eZine is ideal for this purpose.
4. Patronise Your Competitors
-------------------------------------------
Yes, in both senses of the word. If they're doing well, tell
them you're impressed with the "effort" they've put in
recently. In fact, tell your prospects (ie their customers
and yours) that it seems they've come on leaps and bounds in
recent months. All the time be sure to imply that if they
keep this up they may even be as good as you some day.
Another way of patronising your competitors is to actually
give them your patronage. That is buy
something that they've
got in order to really check out how good or bad they are.
And if you're feeling really mean become the customer from
hell and complain tirelessly.
5. Steal Their Customers
-------------------------------------------
Nothing works better than this for causing trouble. If your
competitors are worthy then you'll have trouble coercing
their best customers away but it's still possible. Even if
they're doing a bad job, people will need a pretty good
reason (ie they mess up or you offer something much better)
to do something different.
So a stealthy approach would be to seduce a member of their
team (preferably with a customer-facing/sales role) over to
your company. If the person you head-hunt has good customer
relationships, then customers will follow them as if by
magic. If you think this approach is unethical then it
probably is - don't do it. I don't believe I'm in a position
to judge your morals or ethics so I include this tactic so
that you can decide for yourself.
Another trick that works is to set up Free trials/audits
designed to point out flaws in the work of your competitors
without ever naming them. Then, once you've scared the
customer enough, they'll be more inclined to consider the
better alternative - ie you.
A Final Word Of Warning
-------------------------------------------
As you can imagine, these dangerous tips can quite easily
cause a war with your competitors - which is almost always
destructive. So take my advice; only use my dangerous tips
if you're attacked first and when you've struck a telling
blow, let it go and get on with being your best.
REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in it's
entirety in your eZine or on your website. Our only
condition is that you MUST keep the information about the
author,(c) notice and resource box at the end intact.
Please let us know when you use an article by
sending us an email... mailto:howto@leanmarketingpress.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
About the Author
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
"Dangerous" Debbie Jenkins is a marketer, author and
stand-up comedian who helps the owners of small expert
businesses get more success by doing and spending less.
Join her F^REE Lean Marketing eZine here ==>
http://www.leanmarketing.co.uk/free-news.php
|
|
|
|
|
| Ezine Article Submission - Submit Your Best Articles For Massive ... |
| EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
| ezinearticles.com |
|
| The Ezine Directory |
| The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
| www.ezine-dir.com |
|
| e-zine-list: John Labovitz's e-zine-list |
| I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
| www.meer.net |
|
| BME: Body Modification Ezine - The biggest and best online bod-mod ... |
| Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
| www.bmezine.com |
|
| Ezine Publishers & Email Marketers Promote Their New Email ... |
| Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
| new-list.com |
|
| Ezine - Wikipedia, the free encyclopedia |
| Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
| en.wikipedia.org |
|
| News & Ezine Strategies For Email Newsletter Publishers ... |
| EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
| emailuniverse.com |
|
| Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
| Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
| www.bestezines.com |
|
| Ezine Directory |
| Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
| www.ezinelisting.com |
|
| Browser based email list management, ezine hosting, and campaign ... |
| Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
| www.ezinedirector.com |
|
| Splendid E-zine |
| Splendid: Daily music reviews, articles, interviews and more. |
| www.splendidezine.com |
|
| OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
| Monthly magazine with reviews, articles, and discussion forums. |
| www.os2ezine.com |
|
| E-ZineZ - The Handbook of Ezine Publishing |
| An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
| www.e-zinez.com |
|
| EzineUniversity - Free Online Training for Ezine Publishers |
| EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
| www.ezineuniversity.com |
|
| Ezines |
| E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
| www.web-source.net |
|
| My Favorite Ezines - The Family Friendly Ezine and Email ... |
| The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
| www.myfavoriteezines.com |
|
| Tattoos.Com Ezine Front Page |
| Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
| tattoos.com |
|
| Welcome To Ezine.Com! |
| Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
| www.ezine.com |
|
| Ezine Information |
| What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
| www.dtguide.com |
|
| Asian American Movement Ezine |
| Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
| www.aamovement.net |
|